What Should You Do When Your Ads Aren't Working?

When ads stop working, most advertisers tweak targeting or try new campaign structures. But there's a static list of things that actually matter, and it never changes. Jon walks through the exact troubleshooting process you s...

Advertisers resist every Meta automation because they want control over targeting, budget distribution, and creative enhancements. But this resistance isn't just about performance. Jon explains why clinging to control will ma...

Adding a new ad is supposed to restart the learning phase, but Jon discovered it doesn't always happen. This revelation has him rethinking everything about what the learning phase actually means and why advertisers fear it un...

Social media is full of advertisers blaming Meta when their results tank, creating what Jon calls the "bottomless pit of despair." They try every tactic and strategy except examining the things that actually matter. Jon expla...

Remarketing used to be 90% of Jon's budget, but it's mostly unnecessary now. However, there's one very specific business model where remarketing still makes perfect sense. Jon explains this exception and exactly how to set it...

Meta says performance drops 45% when frequency hits 4, but advertisers obsess over this metric without understanding the context. Jon explains why frequency isn't the villain you think it is and when a high frequency might ac...