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The Pubcast with Jon Loomer
The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
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The Pubcast with Jon Loomer
Latest Episode

Stop Searching for the Magical Ad Strategy

Advertisers get stuck chasing magical strategies, complex testing methods, and guru tricks when their ads aren't working. Jon explains why these targeting strategies and intricate campaign structures are pointless distraction...

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Recent Episodes

June 4, 2025

Stop Searching for the Magical Ad Strategy

Advertisers get stuck chasing magical strategies, complex testing methods, and guru tricks when their ads aren't working. Jon explains why these targeting strategies and intricate campaign structures are pointless distraction...

Listen to the Episode
May 28, 2025

Meta's Vision to Replace Ad Agencies with AI

Mark Zuckerberg envisions a future where businesses simply tell Meta their objective and budget, and AI does everything else, including creating the ads. This isn't some distant fantasy. We're already halfway there with campa...

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May 21, 2025

When Are Ad Results Actually Meaningful?

When you "let results be your guide," make sure those results actually matter. Jon explains why advertisers often make bad decisions based on meaningless data and outlines four critical factors that determine when your metric...

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May 14, 2025

Let Results Be Your Guide

"Let results be your guide" is more than just a catchphrase. It's the antidote to rigid marketing formulas. Jon explains why universal answers to questions like "How often should I update creative?" and "Should I restrict by ...

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May 7, 2025

The Baseball Manager Analogy: What Advertisers Get Wrong

A baseball manager's job is to put talented players in position to succeed, not over-manage with unnecessary bunts and quirky strategies. Jon explains why advertisers make the same mistake - focusing on complex campaign tactics instead of letting their ads perform.

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April 30, 2025

When Your Budget Is Just Too Small

How small budgets limit Meta ad strategies and testing, and why prioritizing simplicity, consolidation, and realistic expectations is critical.

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