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Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms

Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details were provided, there is plenty that we can talk about...

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Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms

Recent Episodes

May 20, 2022

Lead Filtering, Gated Content, and Creative Flexibility Coming to Lea…

Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details we…

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May 18, 2022

New Feature: Marketing Messages from Meta Business Suite

Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the abili…

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May 16, 2022

A Rant About Building Your House on Rented Land

One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you do…

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May 13, 2022

Meta Needs Facebook Search Ads Based on Search Terms

While you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people us…

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May 11, 2022

Meta Needs Lead Form Integration with Instant Experience Ads

The truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would…

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May 9, 2022

Meta Needs Breakdowns for Any Type of Audience Expansion

I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded…

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