The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
Latest Episode
Why You Are Misdiagnosing Creative Fatigue
Advertisers treat every drop in performance as creative fatigue, but what they're actually seeing is Meta shifting delivery from remarketing audiences to prospecting. That initial boost from low-hanging fruit isn't sustainable, and the decline that follows is normal, not a sign your creative is exhausted. Jon explains why creative fatigue is far less common than it used to be, how to use audience segment breakdowns to see what's really happening, and why the ads that survive the shift to prospec
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709
July 1, 2026
Why You Are Misdiagnosing Creative Fatigue
Advertisers treat every drop in performance as creative fatigue, but what they're actually seeing is Meta shifting delivery from remarketing audiences to prospecting. That initial boost from low-hanging fruit isn't sustainable, and the decline that follows is normal, not a sign your creative is exhausted. Jon explains why creative fatigue is far less common than it used to be, how to use audience segment breakdowns to see what's really happening, and why the ads that survive the shift to prospec
708
June 29, 2026
Your Ad Creation Process Might Be The Problem
Once campaign construction is simplified, it's just you and your ads, and advertisers tend to either micromanage everything or freeze up and do nothing. Jon explains why starting with one or two ads is enough, how to evaluate performance in aggregate rather than obsessing over individual winners, and when to shift focus from creating more ads to fixing your landing page.
707
June 24, 2026
15 Years In, Meta's Broken System Finally Came for Me
Jon's profile was incorrectly flagged for suspicious activity while posting in his own private Facebook group, and after identity verification failed without explanation, he was locked out of group activity with no timeline or recourse. He wasn't violating any rules, and Meta isn't even claiming he was. Jon explains why this experience exposes how broken Meta's AI-driven moderation and verification processes are, what it means for businesses that depend on the platform, and why Meta's push to re
706
June 22, 2026
Are You Susceptible to Meta Ads Misinformation?
Meta ads misinformation spreads because it pays in clicks and impressions, and advertisers with the smallest knowledge foundation are the most susceptible. Jon uses the customer lifecycle strategy feature as a case study in how one screenshot and unverified claims about new superpowers went viral, only for the feature to do nothing new at all. He explains why believable misinformation is the most dangerous kind, and how building a foundation in official documentation is the best defense against
705
June 17, 2026
Does Worldwide Targeting Actually Work for Sales?
Today's question is about whether to split worldwide targeting into separate ad sets grouped by CPM when promoting a low-cost digital product on a $100 daily budget. That approach can help with lead campaigns, but purchases change the equation since Meta shouldn't waste budget on countries that don't convert. Jon explains why starting with a single ad set and monitoring the country breakdown makes more sense, how value rules can solve distribution problems without splitting your budget, and when
704
June 15, 2026
Best Practices Won't Guarantee Results
Following best practices and simplifying campaign construction doesn't guarantee results, and advertisers who do everything right still get anxious when they're not constantly tweaking settings. Jon explains why your energy belongs on the ads, your offer, and your landing page rather than campaign complexity, and why these three things in that order are where you'll make the most impact.
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