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Latest Episode

Facebook Ads Mistakes and Conversion Rate

One of the biggest mistakes Facebook advertisers make is related to conversion rate. Here's an example of how not all clicks are created equal and how your overall conversion rate can make you do crazy things.

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Facebook Ads Mistakes and Conversion Rate

Recent Episodes

March 23, 2023

Facebook Ads Mistakes and Conversion Rate

One of the biggest mistakes Facebook advertisers make is related to conversion rate. Here's an example of how not all clicks are created equal and how your overall conversion rate can make you do crazy things.

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March 21, 2023

Should You Ever Turn on Audience Network?

While the Audience Network placement has earned its bad reputation among Meta advertisers, there may be times when you should keep it on...

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March 16, 2023

Clone Your Voice with AI

Jon used Resemble.ai to clone his voice for this episode. What do you think?

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March 14, 2023

Is Remarketing on Facebook Dead?

It's been popular lately to claim that Facebook remarketing is now dead. While certain types of remarketing (particularly general remarketing of all of your website visitors) may not be as effective or necessary as it once was, there are certain …

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March 9, 2023

Should You Repost TikTok Videos?

You may have heard creators recommend reposting the same video multiple times on TikTok. I decided to try this out, and here's what happened...

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March 8, 2023

The Three Phases of Procrastination

Jon put off this episode for as long as he could. He discusses the three phases of procrastination that he has dealt with, and maybe it can help you. 1. Shame 2. Acceptance 3. Dealing with It Productively

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