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What Gated Content for Lead Ads Means for Advertisers

Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after completing a lead form. What does it mean? Who will benefit most? Jon discusses in this episode of the...

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What Gated Content for Lead Ads Means for Advertisers

Recent Episodes

Sept. 27, 2022

What Gated Content for Lead Ads Means for Advertisers

Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digita…

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Sept. 14, 2022

Ways to Use Custom Metrics in Ads Manager

Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story.…

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Aug. 30, 2022

What's up with these weird ads??

We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about: • Fa…

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Aug. 26, 2022

Special Ad Audiences are Going Away

If you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a…

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Aug. 16, 2022

New B2B Targeting Options for Facebook Ads

Meta has released a series of new B2B targeting options to allow you to reach business decision makers and admins of new business…

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Aug. 9, 2022

How Advantage+ Creative Works

You've likely seen a new feature that allows you to make up to three different creative optimizations of your Facebook ad. This i…

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