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Latest Episode

Keep it Simple with Facebook Ads

We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more.

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Keep it Simple with Facebook Ads

Recent Episodes

June 8, 2023

Keep it Simple with Facebook Ads

We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more.

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June 6, 2023

Understand How the Algorithm Works

This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can help and hurt you.

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June 1, 2023

Be Ethical to a Fault

Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse.

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May 30, 2023

Links Are Down on Facebook, But Does It Matter?

In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does it really mean anything?

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May 25, 2023

How are Meta's Changes to Aggregated Event Measurement Possible?

Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!

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May 23, 2023

Do Not Ignore Meta's Twitter Competitor

It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with copying competitors, this could be different...

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