You're Probably Not Wasting Money on Ads

Advertisers are quick to shut off ads when results look bad, but poor short-term performance isn't the same as wasted budget. New businesses and first-time advertisers are building awareness and data even when early numbers l...

Today's question is about whether adding too many ads to a single ad set can actually hurt delivery. Meta removed its old recommendation of no more than six ads per ad set, but that doesn't mean more is always better. Jon exp...

Two new features are changing how Jon creates ads. Push delivery lets you force spend to any existing ad to get answers, eliminating the need to start every new ad with a creative test. And the new creative workflow lets you ...

Today's question is about the recommended structure and access levels between a client and agency when onboarding. Setting this up incorrectly can lead to serious problems, including getting accounts banned. Jon explains why ...

Meta has spent years removing advertiser control over targeting and placements, so actively encouraging value rules seemed contradictory. But it makes sense when you see where things are headed. Jon explains how a new test ve...

Today's question is about whether to exclude existing customers from your ads when you want to acquire new ones, and how to do it. Meta retargets existing customers by default, which isn't automatically a problem because thos...