Welcome to The Pubcast with Jon Loomer!

Season 3

Dec. 18, 2015

PUBCAST: Preparing for 2016

Jon invites Andrew Foxwell to the Pub to look back at Black Friday/Cyber Monday and how to prepare for the new year. Go here to s…

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Dec. 15, 2015

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

This is the audio version for the blog post found at https://www.jonloomer.com/new-facebook-pixel/

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Dec. 8, 2015

Facebook Ads Testing: The Keys to Finding Success

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-testing/

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Dec. 4, 2015

PUBCAST: Exploring Simulation and Presentation

Jon invites John Robinson to the pub this week!

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Nov. 20, 2015

PUBCAST: Advertising for the Holidays

Jon invites Andrew Foxwell to the pub to talk about Cyber Monday and Black Friday, Instagram and new tools for local businesses.

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Nov. 18, 2015

Facebook Custom Conversions: A Beginner's Guide

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-custom-conversions

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Nov. 6, 2015

PUBCAST: Dealing with Surprises

Jon invites JR on the show and they get DEEP and introspective!

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Oct. 30, 2015

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

This is the audio version for the blog post found at https://www.jonloomer.com/marketing-tools/

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Oct. 25, 2015

PUBCAST: Should You Use Facebook Lead Ads?

Jon welcomes Andrew Foxwell to the pub, and they discuss lead ads, Facebook for brands that aren't direct response and Instagram.…

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Oct. 14, 2015

How to Target Your Most Loyal Website Visitors With Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-target-loyal-visitors/

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Oct. 9, 2015

PUBCAST: Understanding Your Industry and How to Compete

Jon invites his business manager and backup-CEO John Robinson onto the Pubcast this week to discuss figuring out your industry (m…

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Oct. 2, 2015

PUBCAST: On Honesty and Affiliate Marketing Dilemmas

Jon hosts the pub solo this week and talks about ethical dilemmas and the state of marketing.

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Sept. 25, 2015

PUBCAST: Celebrations, Big Numbers and Big Failures

Jon invites his business manager John Robinson to the pub to celebrate and get a bit philosophical about numbers.

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Sept. 18, 2015

PUBCAST: Conversion Lift, Lead Ads and Manual Bid Overiiide

Jon welcomes Andrew Foxwell and Molly McCarty to the Pub!

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Aug. 22, 2015

PUBCAST: Should You Refresh Creative and How Often?

Jon invites Andrew Foxwell on to the Pubcast this week!

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Aug. 14, 2015

No, A Landing Page Is Not Enough

This is the audio version for the blog post found at https://www.jonloomer.com/no-a-landing-page-is-not-enough/

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Aug. 7, 2015

PUBCAST: So you want to be a blogger?

JR puts Jon on the spot about his blogging process and how he built it up so successfully. Jon also gives a shoutout to a family …

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July 31, 2015

The Missed Opportunity: How Brands Are Missing Out on Facebook

This is the audio version for the blog post found at https://www.jonloomer.com/brands-facebook-opportunity/

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July 24, 2015

See First: Facebook Gives Users Control, Make It Easier to Avoid You

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-see-first/

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July 24, 2015

PUBCAST: Managing Client Ads and Finding Success

Jon invited Andrew Foxwell to the virtual pub this week, and they chatted about the following: - ad inventory and how important t…

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June 26, 2015

Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-lead-ads/

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June 19, 2015

PUBCAST: Facebook Favors More Time Spent on Stories

In this week's Pubcast, Jon and Andrew discuss Facebook's latest tweak to the algorithm.

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June 17, 2015

How to Build a Brand From Scratch With the Help of Facebook

This is the audio version for the blog post found at https://www.jonloomer.com/how-to-build-a-brand-from-scratch-with-the-help-of…

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June 12, 2015

PUBCAST: The Importance of Doing What You Love

This week's Pubcast focused on the following topics: 1 Year of the Membership A New Project Importance of Doing What You Love Wh…

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June 4, 2015

PUBCAST: When You Get Hit By the Ball

Jon invites John Robinson to the pub this week and allows him to take the wheel. JR does his job by asking Jon questions about ru…

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June 1, 2015

How Many Facebook Fans Visit Your Website or Convert?

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-fans-website-visit-conversion/

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May 29, 2015

PUBCAST: Some Numbers Just Aren't That Important

In this episode of the Social Media Pubcast, Jon covers the following: Some numbers just aren't that important How much do fans …

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May 27, 2015

How Much Do Facebook Fans Still Matter?

This is the audio version for the blog post found at https://www.jonloomer.com/do-facebook-fans-still-matter/

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May 22, 2015

Pubcast: Instant Articles and Facebook Ads Features for Small Busines…

Jon welcomes Andrew Foxwell back to the virtual pub, and this week they talk about the following: Instant Articles: Are they goo…

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May 20, 2015

Facebook Ads: 9 Factors That Impact Cost Per Conversion

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-conversion/

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May 15, 2015

PUBCAST: Never Assume Anything!

In this episode of the Pubcast, the following topics were covered: 180 Days WCA Rejected Facebook Ad Convert With Confidence Vid…

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May 8, 2015

PUBCAST: Accountability and Asking for Help

On this week's Social Media Pubcast, I invited my backup CEO and business manager John Robinson to the show. We did things a litt…

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May 6, 2015

Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-bidding/

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April 30, 2015

PUBCAST: No, I Won't Follow You on Twitter (Sometimes)

In this week's Pubcast, Jon covered the following topics: How to message people to get what you want / How not to respond Fac…

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April 29, 2015

Increased Post Frequency Is Helping and Killing Facebook Organic Reach

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-frequency-organic-reach/

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April 24, 2015

PUBCAST: Time Management, the Facebook Algorithm and REACH

Join Jon and Andrew Foxwell as they talk about the following: • Time management • How entrepreneurs earn time off • Facebook's l…

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April 16, 2015

PUBCAST: Reflections and Celebrations

Following are the main topics for this episode: On baseball and remembering why we do what we do On seeing the fruits of our lab…

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April 15, 2015

Facebook Brings More Advertising Control to Location Targeting

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-location-targeting/

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April 7, 2015

Faceboocaplypse: Report Proves Flaws in Facebook Reach and Shares

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-reach-shares/

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March 31, 2015

Priority List: 13 Audiences to Target Using Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-targeting-ads/

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March 30, 2015

PUBCAST: Roundtable at Social Media Marketing World 2015

Jon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric…

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March 24, 2015

Facebook Organic Reach is Changing: Should Brands Share More Links?

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-reach-links/

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March 19, 2015

PUBCAST: The Construction Edition

Rosita Bites Worker

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March 17, 2015

How to Find Facebook Advertising Success While Playing the Long Game

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-success-long-game/

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March 13, 2015

PUBCAST: Public Speaking, Motivation and Creating a Working Environme…

Preparing to Speak - I am not a seasoned public speaker. It makes me nervous. I have long had a fear of it. But I am learning to …

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March 10, 2015

68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-rejected-account-banned/

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March 6, 2015

PUBCAST: Play the Long Game!

In this episode of the Social Media Pubcast, Jon talks about the following: Quietly rolling out a new business model Stop boring…

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