Welcome to The Pubcast with Jon Loomer!

Season 2

Dec. 11, 2014

How Brands Can Maximize Facebook Organic Post Targeting by Interest

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-post-targeting-interest/

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Dec. 8, 2014

The Ideal Naming Convention for Facebook Advertising Campaigns

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-campaign-naming-convention/

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Dec. 8, 2014

Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-checklist/

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Dec. 5, 2014

Facebook Remarketing: 8 Effective Website Custom Audience Strategies

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-website-custom-audience-strategies/

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Dec. 2, 2014

Facebook Ads Reporting: Not All Website Clicks Are Created Equal

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-reporting-clicks-quality/

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Dec. 1, 2014

Happy Holidays: The Season of Failing with Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-holidays/

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Nov. 25, 2014

The Value of a Facebook Post [Experiment]

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-post-value/

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Nov. 19, 2014

It May Be Time for You to Quit Marketing on Facebook

This is the audio version of the blog post found at https://www.jonloomer.com/quit-facebook-marketing/

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Nov. 17, 2014

No More Promotional Posts: Facebook Will Penalize More Brand Content

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-promotional-posts/

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Nov. 12, 2014

Facebook Doesn’t Care About Your Reach — And Neither Do Users

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-unfollow/

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Nov. 5, 2014

Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

This is the audio version for the blog post found at https://www.jonloomer.com/daily-unique-reach-facebook/

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Oct. 27, 2014

How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-url-tags/

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Oct. 20, 2014

What Copyblogger Could Have Done With Its Facebook Page

This is the audio version for the blog post found at https://www.jonloomer.com/copyblogger-facebook-page/

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Oct. 8, 2014

How to Drive More Website Traffic with Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/website-traffic-facebook-ads/

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Oct. 1, 2014

Facebook Power Editor: Track and Optimize for Multiple Conversions

This is the audio version of the blog post found at https://www.jonloomer.com/track-optimize-multiple-facebook-conversions/

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Sept. 29, 2014

My Story: How a Business Was Built in Three Years

This is the audio version for the blog post found at https://www.jonloomer.com/business-build/

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Sept. 25, 2014

PUBCAST: Lowest Common Denominator

This post is a plea to entrepreneurs to stop appealing to the lowest common denominator. Produce for your target audience -- a ve…

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Sept. 17, 2014

Facebook Updates Custom Audiences TOS: No Scraping UIDs

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-custom-audiences-no-scraping-uids/

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Sept. 2, 2014

How to Create Facebook Website Custom Audiences for Multiple Websites

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-website-custom-audiences-multiple-website…

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Aug. 26, 2014

No More Click Bait: Facebook Explains How to Share Links

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-links-click-bait/

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Aug. 19, 2014

Facebook Updates Campaign Structure Again: New Ad Sets and Ads

This is the audio version for the blog post found at https://www.jonloomer.com/new-facebook-campaign-structure/

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Aug. 14, 2014

PUBCAST: So You Wanna Be a Blogger?

JR puts Jon on the spot this week as he breaks down his process for blogging and what it takes to find success with content.  Jon…

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Aug. 11, 2014

No More Facebook Like-Gating: What It Means and Why You Should Care

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-like-gating/

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July 23, 2014

8 Effective Targeting Strategies for Building Facebook Page Likes

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-page-likes-strategies/

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July 15, 2014

Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-clicks/

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July 8, 2014

How Much Should You Budget for Facebook Ads?

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-budget-2

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June 24, 2014

New BIGGER Facebook Right Hand Column Ads: What You Need to Know

This is the audio version for the blog post found at https://www.jonloomer.com/bigger-facebook-right-hand-column-sidebar-ads/

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May 21, 2014

How to Target Facebook Users Based on the Car They Drive

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-targeting-cars/

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May 19, 2014

Core Audiences: How to Target Facebook Ads Using Behaviors

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-targeting-behaviors/

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May 15, 2014

PUBCAST: Unforgettable Oatmeal Stout: Building the Foundation For a G…

This episode was broken down into the following sections: Starting a Podcast The Equipment Breakdown Creating a Content Strategy…

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May 12, 2014

Core Audiences: How to Target Facebook Ads Using More Demographics

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-core-audiences-more-demographics/

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May 9, 2014

Pubcast Unplugged: Singing, Dancing and Struggling with Setting Up a …

This episode was unplugged without sound effects or editing, though Jon includes his own tunes (BEWARE!). The main topic this wee…

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May 8, 2014

It’s Here: The Jon Loomer Digital Referral Program

This is the audio version for the blog post found at .

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May 5, 2014

Advanced Facebook Ads: View Performance by Placement and Demographics

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-placement-demographics/

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April 28, 2014

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ad-rates-placement/

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April 25, 2014

PUBCAST: Lightning Strikes: On Price Changes, Inquiries and Responses

This episode was broken down into the following sections: Growing Pains of Business Growth Price Changes: Setting Your Price of …

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April 21, 2014

Facebook WCA: How to Create a Sales Funnel Without Email Addresses

This is the audio version for the blog post found at

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April 17, 2014

PUBCAST: Chocolate and Stout: Finding a Niche within a Niche

This episode was broken down into the following sections: The Pubcast: Changing Direction with listeners questions Going Niche R…

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April 14, 2014

Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-conversion-tracking-google-analytics/

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April 10, 2014

Facebook Content Strategy: Is it Better to Post at Non-Peak Times?

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-content-strategy/

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April 3, 2014

PUBCAST: Get out the Guinness! A Lesson Learned: You CAN Do it!

This episode was broken down into the following sections: Social Media Marketing World Rocks! Tales From My Session A Lesson Lea…

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March 31, 2014

Facebook Lookalike Audiences: Website Visitors, Fans and Conversions

This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-lookalike-audiences-wca-fans-con…

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March 26, 2014

PUBCAST: Breaking Down the Facebook News Feed with Chad Wittman

This episode was broken down into the following sections: The Rollout of the New New Newsfeed The Composition of the Newsfeed Re…

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March 20, 2014

PUBCAST: Building a Business: The Importance of Structure

This episode was broken down into the following sections: Going Outside of our Comfort Zone Business Structure: Know When to get…

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March 13, 2014

PUBCAST: The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts

This episode was broken down into the following sections: The Balancing Act : Baseball vs. Work Facebook Timeline Redesign The "…

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March 12, 2014

Facebook Page Timeline Redesign: The One Important Change

This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-page-timeline-redesign/

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March 11, 2014

A Second Test: Are Brands Organically Reaching the Facebook News Feed?

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-reach-experiment/

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