Welcome to The Pubcast with Jon Loomer!

Season 9

Dec. 31, 2021

PUBCAST: 9 Steps to Growing a Podcast

There are nine things that I do that, by themselves, may not move the needle. But, together, they make for a comprehensive strategy to help drive growth of my podcast. I walk through those steps here...

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Dec. 30, 2021

PUBCAST SHOT: At What Point is Auction Overlap a Concern?

Auction Overlap can lead to poorly performing ads. Here, explain why, how you can detect Auction Overlap, and what you should do about it.

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Dec. 29, 2021

PUBCAST SHOT: How Lookalike Expansion Works

Not to be confused with Targeting Expansion, Lookalike Expansion could also take some guesswork out of Lookalike Audience creation -- assuming it works as Facebook says. Listen for details on how it works, how you might use it, and how …

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Dec. 28, 2021

PUBCAST SHOT: Understanding Targeting Expansion

How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefit. Here's an explanation of why, along with some problems.

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Dec. 27, 2021

PUBCAST SHOT: How to Use Campaign Budget Optimization

Do you turn Campaign Budget Optimization on when you advertise on Facebook? Here's what you need to know about how it works and some things to consider.

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Dec. 26, 2021

PUBCAST SHOT: Custom Audiences That Aren't Impacted by Restrictions

As we know, the pixel will become less and less effective due to iOS 14 and browser restrictions. It doesn't mean you should stop sending people to your website -- that's crazy! -- but you should be taking advantage of …

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Dec. 25, 2021

PUBCAST SHOT: Your Christmas Shot

A bit of a diversion from your typical Facebook ads or business tip, here's my Christmas message to you...

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Dec. 24, 2021

PUBCAST: No Hustle, No Guilt

If you are a proud member of the Hustle Culture, this message is not for you. Otherwise, this is my story, how it impacted my outlook on Hustle Culture, and how you can start constructing your ideal lifestyle.

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Dec. 23, 2021

PUBCAST SHOT: The Latest Benefit of Facebook Lead Ads

Now, more than ever before, you should include Facebook lead ads as part of your strategy. Here's why...

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Dec. 22, 2021

PUBCAST SHOT: URL Parameters and Facebook Ads

Do you use URL parameters with the links you promote in your Facebook ads? You should! They can help uncover conversions that Ads Manager can't, which may completely change your impression of the ad.

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Dec. 21, 2021

PUBCAST SHOT: Pick a Client Who Sets You Up for Success

It's important that you pick a client who sets you up for success. A client who puts you into a position to succeed before you start. And a client who will trust you to do your job. The wrong client …

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Dec. 20, 2021

PUBCAST SHOT: Within and Outside of Your Control

As an advertiser, it's important to understand what's in and outside of your control. Don't be distracted by the things you can't do anything about. Focus only on those things that you impact.

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Dec. 19, 2021

PUBCAST SHOT: Know and Follow the Rules

Ads get rejected, sometimes by mistake. But it's important that you know and follow the rules. Some are obvious and some aren't. Don't try to bend or get around the rules. Nothing is worse than disruption to your business or …

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Dec. 18, 2021

PUBCAST SHOT: The Importance of Experimentation

Possibly the most important advice I could give an inexperienced advertiser is to experiment often. Here's why...

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Dec. 17, 2021

PUBCAST: A 30-Day Podcasting Test

I just completed a 30-day test with my podcast, publishing a different episode every single day. In this episode, I break down the results. Was it worth it? (You're dang right, it was...)

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Dec. 16, 2021

PUBCAST SHOT: Target an Audience Based on Event Frequency

We know that not all customers are the same, just like not all website visitors are the same. You can actually isolate your highest quality customers by frequency when you create a website custom audience. Here's how...

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Dec. 15, 2021

PUBCAST SHOT: How to Run Ads to Generate Maximum Purchase Value

When you run a conversions campaign, you could have Facebook show your ads to people most likely to convert. Or, you could should your ad to people most likely to lead to maximum purchase value and the highest Return on …

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Dec. 14, 2021

PUBCAST SHOT: I Reached 100,000 of My Facebook Followers in 30 Days f…

You may have heard about my experiment, a challenge to reach all -- or as many -- my followers with an ad as I could. This is the latest on how that's unfolding.

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Dec. 13, 2021

PUBCAST SHOT: Reporting Window Tip

If your audience is high-volume iOS, you should be very careful about the reporting window you use. Here's why...

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Dec. 12, 2021

PUBCAST SHOT: How to Optimize for Conversion Leads

Have you ever struggled with lead quality when running Facebook Lead Ads? You can change that by optimizing for Conversion Leads. That way, Facebook will show your ads to people most likely to convert into a sale AFTER the lead. …

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Dec. 11, 2021

PUBCAST SHOT: Importance of the Conversions API

The Conversions API, used with the Facebook pixel, can provide a fuller picture of conversions. Here's my quick explanation of what the Conversions API is, how it helps, and why you need it.

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Dec. 10, 2021

PUBCAST: Planning and Goal-Setting for 2022

I've learned the importance of goal-setting and planning, and I'm going big for 2022. Here's a collection of my goals for the upcoming year, and how I plan to accomplish them.

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Dec. 9, 2021

PUBCAST SHOT: Facebook Ad Review Bots

Have you ever noticed a strange, seemingly coincidental spike in traffic immediately after you publish a Facebook ad? It's no coincidence. That spike is due to ad review bots.

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Dec. 8, 2021

PUBCAST SHOT: Trick for Checking Facebook Ads Manager Reporting Numbe…

Do you suspect that Facebook is underreporting your results? It's possible, whether it be due to iOS 14+ or the shortened 7-day click attribution window. There is something you can do to increase your confidence in the full impact of …

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Dec. 7, 2021

PUBCAST SHOT: My Obsession with Using Reach Optimization in Creative …

I admit it, I'm obsessed with Reach optimization. I always have been. It doesn't mean that I don't optimize for conversions or target broader audiences, too, but I love the creative things that I can do with it -- and …

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Dec. 6, 2021

PUBCAST SHOT: Why I Use Google Tag Manager to Manage My Facebook Pixel

I've been using Google Tag Manager to manage my Facebook pixel for the last year or two, and I wish I would've started doing it sooner. This Shot explains why.

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Dec. 5, 2021

PUBCAST SHOT: Optimizing for Non-Prioritized Events

A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution may be optimizing for non-prioritized events.

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Dec. 4, 2021

PUBCAST SHOT: Metrics That Matter ("The Good Stuff")

I have a saved report in my Ads Manager for "The Good Stuff" -- the metrics that matter most to me. These are those 30 metrics. What metrics are in your saved report?

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Dec. 3, 2021

PUBCAST: Finding My Voice (Again)

In this Pubcast, I talk about the realization of the mistakes I've made and seeing the impact of some of my decisions (some I don't regret, some I do) reflected now. And then how energized I am with a plan …

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Dec. 2, 2021

PUBCAST SHOT: Targeting Audiences Facebook Needs

Website custom audiences may become smaller and less effective with time due to iOS 14 and opt-outs. But there are so many targeting options Facebook could provide that wouldn't be impacted. And they'd be awesome.

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Dec. 1, 2021

PUBCAST SHOT: The Seasonality of CPM

Advertisers during this time of year need to understand that their conversion rates can remain the same as what they've been all year, but Cost Per Conversion may increase drastically. That's due largely to seasonality, competition, and the impact on …

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Nov. 30, 2021


My most common answer to people who ask about the quality of metrics and whether a result is good or bad is "It Depends." There are so many factors that create the context to properly evaluate performance.

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Nov. 29, 2021

PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic

If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They only care that the event happened. But, you can change actually force Facebook to optimize for quality traffic.

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Nov. 28, 2021

PUBCAST SHOT: Driving Traffic and Surprise Purchases

If you're targeting and optimizing properly, you don't even need to optimize for a purchase or promote content that sells a product. You'll reach the right people who want to purchase.

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Nov. 27, 2021

PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong

When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowest cost. That's not always a good thing.

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Nov. 26, 2021

PUBCAST: The Good, the Bad, and the Ugly

In a special Thanksgiving-ish episode, Jon sits down with John Robinson to reflect on the year, the struggles, the inspiration, and planning for good.

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Nov. 25, 2021


Whether you are celebrating Thanksgiving in the US or not, it's a good time to think about gratitude. Who and what are you grateful for? Who are the people who have made what you do possible, who make your life …

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Nov. 24, 2021

PUBCAST SHOT: A Recommitment

Back in 2013 - 14, The Pubcast was a huge part of my business. Somewhere along the line, that changed. But for a few reasons, I wanted to take another shot at it. But it can't be a weak attempt. …

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Nov. 23, 2021

PUBCAST SHOT: Engagement Reward and Incentive Campaign

On October 22nd, I created a campaign that was meant to reward and incentivize engagement with my website. We're reaching the end of it now, and I wanted to provide an update on what I've seen and what I've learned …

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Nov. 22, 2021

PUBCAST SHOT: Can I Reach All of My Followers? (An Update)

A couple of weeks ago, I started an experiment where I wanted to see if I could create a campaign that could reach most of my Facebook followers. I was curious how long it would take, how much it would …

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Nov. 21, 2021

PUBCAST SHOT: A Numbers Addict

I'll admit it: I have a problem when it comes to an obsession with numbers. Especially when I've recently launched a campaign. Check. Refresh. Come back. Refresh again. Am I the only one?

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Nov. 20, 2021


I know that well-meaning advertisers can get ads rejected and get ad accounts shut down for seemingly no reason. This message is not for you. Make sure to subscribe so you'll be notified of future episodes!

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Nov. 19, 2021

PUBCAST: Is it Time We Take Podcasting on Facebook Seriously?

I've been experimenting with podcasting on Facebook for a few weeks now, and I've gotta say that I'm bullish. I don't get excited about much. But even though it's still very new and Facebook has barely scratched the surface related …

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Nov. 18, 2021

PUBCAST SHOT: Facebook Ads Funnel

I use a Facebook ads funnel to drive traffic, build my email list, and increase sales. In this Shot, I break down the mechanics.

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Nov. 17, 2021

PUBCAST SHOT: Where Are the Organic Conversions??

It absolutely baffles me that Facebook doesn't do more to inform marketers and advertisers of organic conversions. They have the information. It wouldn't be hard to surface it. And this information could significantly impact our overall impressions of...

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Nov. 16, 2021

PUBCAST SHOT: The Frustrating Removal of Compare Windows

One of the most frustrating changes for advertisers related to iOS 14 is the removal of the "Compare Windows" feature and unification of an Attribution Setting. I explain in today's Shot!

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Nov. 15, 2021

PUBCAST SHOT: The Biggest Negative Impact Related to iOS 14

We hear a lot about the negative impact of changes related to iOS 14 to Facebook advertisers. Some of them are real and some are imagined. But the biggest change is one that we don't talk enough about.

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Nov. 14, 2021

PUBCAST SHOT: iOS Remarketing with Facebook Ads

If you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- modeling and the Aggregated Event Measurement. There may be one loophole, but even that should be limited in volume. Facebook,...

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Nov. 13, 2021

PUBCAST SHOT: Facebook Removes Targeting Options

Effective January 19, 2022, Facebook will be removing thousands of interest targeting options related to health causes, sexual orientation, religious practices and groups, political beliefs, social issues, and more. I provide the details and my...

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Nov. 12, 2021

PUBCAST: Can You Reach All of Your Facebook Followers with an Ad?

Okay, maybe the question isn't just CAN you, but SHOULD you? The question inspired me to try. In this episode, I breakdown what my approach was and the truly interesting results I'm seeing so far. I'm learning some things that …

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