Season 10

This episode is going to be a little (or a lot) different than most. Not about Facebook ads. This is about balancing the million …

Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details we…

Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the abili…

One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you do…

While you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people us…

The truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would…

I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded…

Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, t…

One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within …

Facebook Podcasts still haven't been fully rolled out, and there are rumors that Meta may change course on its investment. But, t…

Right now, you can target people who have viewed your videos for a certain amount of time. And optimization can focus on those wh…

Imagine you could target all people who followed your page during the past 30 days. Maybe send them a special message or invite t…

You can use Page Engagement Audiences to target anyone who has engaged with your page or anyone who has engaged with your page's …

Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and…

This one enhancement would drastically change my advertising, and maybe yours. Right now, the focus is to get you the most link c…

I'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted…

A week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150…

This is it! It's the big one! The 150th episode in 150 days. Is the streak over? What did I learn from it? I discuss what I learn…

With the announcement of Meta Advantage products, it's obvious that the trend is towards more automation. Why am I concerned abou…

Are there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your webs…

Lately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decide…

I've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, …

I get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you…

First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audienc…

I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.

Questions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start…

Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a u…

There's a ton going on in the world of Facebook and Meta advertising, so how do you stay on top of it all? There are three main t…

There are plenty of good business reasons for merging Facebook business pages. There are also several obstacles to doing it. Some…

Facebook is going to start punishing video posts that utilize "watchbait" by withholding important information, using sensational…

Do you use the word 'Meta' when referring to the family of apps related to Facebook, Instagram, WhatsApp, and Messenger? I've had…

Earlier, I published a Shot about the basics of Meta Advantage. But, this topic deserves more attention. Here, I dig into precise…

How much should you spend on Facebook ads? I get asked this a lot. There isn't a simple answer, but there are several factors to …

Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and fun…

One of the biggest challenges Facebook advertisers face is scaling. You can get great initial results, but either they don't last…

Within custom Facebook ad reports, you can choose to have regular emails sent (daily, weekly, or monthly) with your saved report …

I've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 20…

If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Faceboo…

Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need…

Facebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or funct…

Web events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works an…

Facebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part…

Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and l…

Call extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed.…

Facebook added an option when using Dynamic Creative called Optimize Creative For Each Person. This is actually a pretty big enha…

Dynamic Creative is a nice option that helps you find the best combination of assets to get you, in theory, the best possible res…

A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere.…

Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works a…

Audience fragmentation can become an issue when running multiple ad sets with different audiences that promote ads with similar c…

If you advertise for clients, you surely need to get approval on ad creative before ads can go live. There are two primary ways t…