Season 10

The frustrating part about short-form video is that it's not always evident that you're making an impact. If you create videos th…

There are countless factors that contribute to the performance of your ads -- some that you can control and some you can't. Here …

The Audience Expansion products should work, in theory. But there's one underlying problem with how they work now. And that probl…

If you're new to TikTok, you're not ready to create ads yet. Take a step back and go through this process first...

You cannot assume that all platforms are the same. Your goals can change because people on some platforms consume content differe…

As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every …

Traffic and engagement campaigns for Facebook advertising are mostly unusable. But that could instantly change if Facebook made t…

You can have Facebook optimize for a high Return on Ad Spend rather than focusing on the volume of purchases. Here's how that wor…

Jon is suddenly hyper-focused on creating TikTok ads-related content. Why is that? Is he abandoning Facebook? Let's get straight …

The algorithm is powerful. It can do things quickly and automatically that is simply not possible to do manually. But there are t…

Not every marketing effort needs to have the goal of making money. In fact, there are times when you should create content with t…

How do you establish your campaign budget? Don't guess. Here's a simple formula to get you thinking about the ideal amount to acc…

If you're a slow-talker who fumbles your words and struggles to get to the point (not mentioning any names here), short-form vide…

In this Pubcast Shot, Jon quickly explains the best possible setup when managing ads for clients. Stay within these guidelines. I…

In this Pubcast Shot, Jon discusses his recent pivot towards short-form video, walking through what he did during the month of Oc…

In some huge news for advertisers, Meta is bringing back 28-day click attribution. This is huge for connecting conversions to our…

Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon disc…

Facebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes…

Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digita…

Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story.…

We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about: • Fa…

If you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a…

Meta has released a series of new B2B targeting options to allow you to reach business decision makers and admins of new business…

You've likely seen a new feature that allows you to make up to three different creative optimizations of your Facebook ad. This i…

If you sell a product on Amazon or another third-party site, the struggle is real with advertising. You can't remarket to people …

If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably a…

This episode is going to be a little (or a lot) different than most. Not about Facebook ads. This is about balancing the million …

Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details we…

Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the abili…

One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you do…

While you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people us…

The truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would…

I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded…

Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, t…

One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within …

Facebook Podcasts still haven't been fully rolled out, and there are rumors that Meta may change course on its investment. But, t…

Right now, you can target people who have viewed your videos for a certain amount of time. And optimization can focus on those wh…

Imagine you could target all people who followed your page during the past 30 days. Maybe send them a special message or invite t…

You can use Page Engagement Audiences to target anyone who has engaged with your page or anyone who has engaged with your page's …

Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and…

This one enhancement would drastically change my advertising, and maybe yours. Right now, the focus is to get you the most link c…

I'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted…

A week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150…

This is it! It's the big one! The 150th episode in 150 days. Is the streak over? What did I learn from it? I discuss what I learn…

With the announcement of Meta Advantage products, it's obvious that the trend is towards more automation. Why am I concerned abou…

Are there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your webs…

Lately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decide…

I've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, …

I get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you…

First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audienc…