Welcome to The Pubcast with Jon Loomer!

Season 10

May 23, 2022

When Life Gets in the Way

This episode is going to be a little (or a lot) different than most. Not about Facebook ads. This is about balancing the million …

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May 20, 2022

Lead Filtering, Gated Content, and Creative Flexibility Coming to Lea…

Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details we…

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May 18, 2022

New Feature: Marketing Messages from Meta Business Suite

Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the abili…

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May 16, 2022

A Rant About Building Your House on Rented Land

One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you do…

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May 13, 2022

Meta Needs Facebook Search Ads Based on Search Terms

While you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people us…

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May 11, 2022

Meta Needs Lead Form Integration with Instant Experience Ads

The truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would…

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May 9, 2022

Meta Needs Breakdowns for Any Type of Audience Expansion

I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded…

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May 6, 2022

Meta Needs an Impressions Shown Custom Audience

Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, t…

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May 4, 2022

Meta Needs Frequency Capping for More Optimization Options

One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within …

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May 2, 2022

Meta Needs Facebook Podcasting Features for Advertisers

Facebook Podcasts still haven't been fully rolled out, and there are rumors that Meta may change course on its investment. But, t…

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April 29, 2022

Meta Needs Additional Targeting and Optimization Options for Video

Right now, you can target people who have viewed your videos for a certain amount of time. And optimization can focus on those wh…

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April 27, 2022

Meta Needs Follower Targeting with More Granularity

Imagine you could target all people who followed your page during the past 30 days. Maybe send them a special message or invite t…

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April 25, 2022

Meta Needs Granularity of Page Engagement Targeting

You can use Page Engagement Audiences to target anyone who has engaged with your page or anyone who has engaged with your page's …

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April 22, 2022

Meta Needs Standard Events for Quality Website Traffic

Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and…

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April 20, 2022

Meta Needs an Option to Optimize for Quality Traffic or Engagement

This one enhancement would drastically change my advertising, and maybe yours. Right now, the focus is to get you the most link c…

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April 18, 2022

Meta Needs Organic Conversion Reporting

I'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted…

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April 16, 2022

The Next Phase of The Pubcast

A week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150…

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April 8, 2022

PUBCAST: Celebrating 150 Episodes in 150 Days

This is it! It's the big one! The 150th episode in 150 days. Is the streak over? What did I learn from it? I discuss what I learn…

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April 7, 2022

PUBCAST SHOT: Reasons I'm Concerned About the Trend Towards Automation

With the announcement of Meta Advantage products, it's obvious that the trend is towards more automation. Why am I concerned abou…

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April 7, 2022

PUBCAST SHOT: When Should You Use Facebook Lead Ads?

Are there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your webs…

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April 5, 2022

PUBCAST SHOT: How Do Suggested Posts Impact the News Feed?

Lately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decide…

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April 4, 2022

PUBCAST SHOT: 7 Benefits of Domain Verification

I've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, …

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April 4, 2022

PUBCAST SHOT: Keep it Simple

I get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you…

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April 2, 2022

PUBCAST SHOT: Facebook is Testing Custom Audience Expansion

First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audienc…

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April 2, 2022

PUBCAST: 5 Facebook Ads Tips for March

I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.

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March 31, 2022

PUBCAST SHOT: What Interests Are Used to Target You?

Questions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start…

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March 30, 2022

PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inac…

Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a u…

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March 29, 2022

PUBCAST SHOT: How to Stay Updated on Meta Ad Changes

There's a ton going on in the world of Facebook and Meta advertising, so how do you stay on top of it all? There are three main t…

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March 28, 2022

PUBCAST SHOT: 7 Reasons You Can't Merge Facebook Pages

There are plenty of good business reasons for merging Facebook business pages. There are also several obstacles to doing it. Some…

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March 27, 2022

PUBCAST SHOT: Facebook is Punishing Watchbait (They Say)

Facebook is going to start punishing video posts that utilize "watchbait" by withholding important information, using sensational…

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March 26, 2022

PUBCAST SHOT: An Old Man Rant About Saying 'Meta'

Do you use the word 'Meta' when referring to the family of apps related to Facebook, Instagram, WhatsApp, and Messenger? I've had…

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March 25, 2022

PUBCAST: A Deep Dive Into Meta Advantage

Earlier, I published a Shot about the basics of Meta Advantage. But, this topic deserves more attention. Here, I dig into precise…

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March 24, 2022

PUBCAST SHOT: Factors That Impact Your Facebook Ads Budget

How much should you spend on Facebook ads? I get asked this a lot. There isn't a simple answer, but there are several factors to …

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March 24, 2022

PUBCAST SHOT: What is Meta Advantage?

Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and fun…

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March 22, 2022

PUBCAST SHOT: How to Approach Facebook Ads Scaling

One of the biggest challenges Facebook advertisers face is scaling. You can get great initial results, but either they don't last…

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March 21, 2022

PUBCAST SHOT: How to Schedule Regular Emails of Your Ad Reports

Within custom Facebook ad reports, you can choose to have regular emails sent (daily, weekly, or monthly) with your saved report …

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March 20, 2022

PUBCAST SHOT: How You Can Still Compare Attribution Settings

I've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 20…

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March 19, 2022

PUBCAST SHOT: How Facebook's A/B Test Feature Works

If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Faceboo…

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March 18, 2022

PUBCAST SHOT: Dynamic Experiences

Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need…

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March 18, 2022

PUBCAST: 7 Facebook Ads Creative Optimization Features

Facebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or funct…

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March 17, 2022

PUBCAST SHOT: An Introduction to Web Events

Web events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works an…

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March 16, 2022

PUBCAST SHOT: Advantages and Disadvantages of Facebook Lead Ads

Facebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part…

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March 15, 2022

PUBCAST SHOT: Multiple Text Options Ad Optimization

Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and l…

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March 14, 2022

PUBCAST SHOT: How Call Extension Ads Work

Call extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed.…

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March 13, 2022

PUBCAST SHOT: How to Optimize Creative For Each Person

Facebook added an option when using Dynamic Creative called Optimize Creative For Each Person. This is actually a pretty big enha…

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March 12, 2022

PUBCAST SHOT: How to View Results When Using Dynamic Creative

Dynamic Creative is a nice option that helps you find the best combination of assets to get you, in theory, the best possible res…

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March 11, 2022

PUBCAST: Building Off a Spark

A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere.…

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March 10, 2022

PUBCAST SHOT: How to Use Dynamic Creative

Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works a…

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March 9, 2022

PUBCAST SHOT: How to Manage Audience Fragmentation

Audience fragmentation can become an issue when running multiple ad sets with different audiences that promote ads with similar c…

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March 8, 2022

PUBCAST SHOT: How to Share Ad Mockups with Clients

If you advertise for clients, you surely need to get approval on ad creative before ads can go live. There are two primary ways t…

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