Welcome to The Pubcast with Jon Loomer!

Season 10

Dec. 2, 2022

The Impact of Short-Form Video

The frustrating part about short-form video is that it's not always evident that you're making an impact. If you create videos th…

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Dec. 1, 2022

Why Aren't Your Facebook Ads Working?

There are countless factors that contribute to the performance of your ads -- some that you can control and some you can't. Here …

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Nov. 30, 2022

The Solution to Audience Expansion

The Audience Expansion products should work, in theory. But there's one underlying problem with how they work now. And that probl…

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Nov. 29, 2022

The First Thing You Should Do Before Running Ads on TikTok

If you're new to TikTok, you're not ready to create ads yet. Take a step back and go through this process first...

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Nov. 28, 2022

The Most Important Lesson when Adjusting to Short-Form Video

You cannot assume that all platforms are the same. Your goals can change because people on some platforms consume content differe…

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Nov. 23, 2022

Consider Pulling Back on Your Advertising

As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every …

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Nov. 22, 2022

Facebook Needs Quality Optimization Option

Traffic and engagement campaigns for Facebook advertising are mostly unusable. But that could instantly change if Facebook made t…

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Nov. 21, 2022

How to Run Ads for High Value Purchases

You can have Facebook optimize for a high Return on Ad Spend rather than focusing on the volume of purchases. Here's how that wor…

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Nov. 18, 2022

Is Jon Abandoning Facebook?

Jon is suddenly hyper-focused on creating TikTok ads-related content. Why is that? Is he abandoning Facebook? Let's get straight …

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Nov. 17, 2022

When Optimization Works Against You

The algorithm is powerful. It can do things quickly and automatically that is simply not possible to do manually. But there are t…

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Nov. 16, 2022

The Value of Free Content

Not every marketing effort needs to have the goal of making money. In fact, there are times when you should create content with t…

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Nov. 15, 2022

Formula for Determining Your Campaign Budget

How do you establish your campaign budget? Don't guess. Here's a simple formula to get you thinking about the ideal amount to acc…

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Nov. 14, 2022

How Slow-Talkers Can Create Short-Form Video

If you're a slow-talker who fumbles your words and struggles to get to the point (not mentioning any names here), short-form vide…

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Nov. 11, 2022

The Proper Setup When Managing Ads for Others

In this Pubcast Shot, Jon quickly explains the best possible setup when managing ads for clients. Stay within these guidelines. I…

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Nov. 10, 2022

A Pivot Towards Short-Form Video

In this Pubcast Shot, Jon discusses his recent pivot towards short-form video, walking through what he did during the month of Oc…

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Nov. 1, 2022

28-Day Click Attribution is BACK!

In some huge news for advertisers, Meta is bringing back 28-day click attribution. This is huge for connecting conversions to our…

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Oct. 10, 2022

How to Prepare for Restriction Period for Political Ads in the US

Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon disc…

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Oct. 4, 2022

Should You Use Advantage Custom Audiences?

Facebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes…

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Sept. 27, 2022

What Gated Content for Lead Ads Means for Advertisers

Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digita…

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Sept. 14, 2022

Ways to Use Custom Metrics in Ads Manager

Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story.…

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Aug. 30, 2022

What's up with these weird ads??

We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about: • Fa…

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Aug. 26, 2022

Special Ad Audiences are Going Away

If you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a…

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Aug. 16, 2022

New B2B Targeting Options for Facebook Ads

Meta has released a series of new B2B targeting options to allow you to reach business decision makers and admins of new business…

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Aug. 9, 2022

How Advantage+ Creative Works

You've likely seen a new feature that allows you to make up to three different creative optimizations of your Facebook ad. This i…

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Aug. 4, 2022

How Meta Could Leverage Outbound Clicks

If you sell a product on Amazon or another third-party site, the struggle is real with advertising. You can't remarket to people …

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Aug. 2, 2022

Audience Network Rewarded Video Placement and Inflated ThruPlay Numbe…

If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably a…

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May 23, 2022

When Life Gets in the Way

This episode is going to be a little (or a lot) different than most. Not about Facebook ads. This is about balancing the million …

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May 20, 2022

Lead Filtering, Gated Content, and Creative Flexibility Coming to Lea…

Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details we…

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May 18, 2022

New Feature: Marketing Messages from Meta Business Suite

Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the abili…

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May 16, 2022

A Rant About Building Your House on Rented Land

One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you do…

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May 13, 2022

Meta Needs Facebook Search Ads Based on Search Terms

While you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people us…

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May 11, 2022

Meta Needs Lead Form Integration with Instant Experience Ads

The truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would…

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May 9, 2022

Meta Needs Breakdowns for Any Type of Audience Expansion

I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded…

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May 6, 2022

Meta Needs an Impressions Shown Custom Audience

Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, t…

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May 4, 2022

Meta Needs Frequency Capping for More Optimization Options

One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within …

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May 2, 2022

Meta Needs Facebook Podcasting Features for Advertisers

Facebook Podcasts still haven't been fully rolled out, and there are rumors that Meta may change course on its investment. But, t…

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April 29, 2022

Meta Needs Additional Targeting and Optimization Options for Video

Right now, you can target people who have viewed your videos for a certain amount of time. And optimization can focus on those wh…

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April 27, 2022

Meta Needs Follower Targeting with More Granularity

Imagine you could target all people who followed your page during the past 30 days. Maybe send them a special message or invite t…

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April 25, 2022

Meta Needs Granularity of Page Engagement Targeting

You can use Page Engagement Audiences to target anyone who has engaged with your page or anyone who has engaged with your page's …

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April 22, 2022

Meta Needs Standard Events for Quality Website Traffic

Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and…

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April 20, 2022

Meta Needs an Option to Optimize for Quality Traffic or Engagement

This one enhancement would drastically change my advertising, and maybe yours. Right now, the focus is to get you the most link c…

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April 18, 2022

Meta Needs Organic Conversion Reporting

I'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted…

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April 16, 2022

The Next Phase of The Pubcast

A week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150…

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April 8, 2022

PUBCAST: Celebrating 150 Episodes in 150 Days

This is it! It's the big one! The 150th episode in 150 days. Is the streak over? What did I learn from it? I discuss what I learn…

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April 7, 2022

PUBCAST SHOT: Reasons I'm Concerned About the Trend Towards Automation

With the announcement of Meta Advantage products, it's obvious that the trend is towards more automation. Why am I concerned abou…

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April 7, 2022

PUBCAST SHOT: When Should You Use Facebook Lead Ads?

Are there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your webs…

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April 5, 2022

PUBCAST SHOT: How Do Suggested Posts Impact the News Feed?

Lately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decide…

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April 4, 2022

PUBCAST SHOT: 7 Benefits of Domain Verification

I've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, …

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April 4, 2022

PUBCAST SHOT: Keep it Simple

I get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you…

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April 2, 2022

PUBCAST SHOT: Facebook is Testing Custom Audience Expansion

First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audienc…

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