Welcome to The Pubcast with Jon Loomer!

Season 10

Aug. 2, 2022

Audience Network Rewarded Video Placement and Inflated ThruPlay Numbe…

If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably are. And I will be that it's related to the Audience Network Rewarded Video placement. Here, I walk …

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May 23, 2022

When Life Gets in the Way

This episode is going to be a little (or a lot) different than most. Not about Facebook ads. This is about balancing the million and one things you're doing both in and outside of work. It's about the guilt and …

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May 20, 2022

Lead Filtering, Gated Content, and Creative Flexibility Coming to Lea…

Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details were provided, there is plenty that we can talk about...

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May 18, 2022

New Feature: Marketing Messages from Meta Business Suite

Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. This could be really …

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May 16, 2022

A Rant About Building Your House on Rented Land

One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you don't build your house on rented land!" While there's certainly some thread of truth here, …

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May 13, 2022

Meta Needs Facebook Search Ads Based on Search Terms

While you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people use Facebook search?

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May 11, 2022

Meta Needs Lead Form Integration with Instant Experience Ads

The truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would be so helpful if this was brought back in some way. Let me explain...

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May 9, 2022

Meta Needs Breakdowns for Any Type of Audience Expansion

I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded or how many results came from the expansion of their audience when Detailed Targeting Expansion or Lookalike Expansion is...

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May 6, 2022

Meta Needs an Impressions Shown Custom Audience

Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, there could be another option that would involve creating custom audiences based on people who have seen a specific ad....

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May 4, 2022

Meta Needs Frequency Capping for More Optimization Options

One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within the Auction buying type is with Reach optimization. While there's surely a reason for this, it sure would be …

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May 2, 2022

Meta Needs Facebook Podcasting Features for Advertisers

Facebook Podcasts still haven't been fully rolled out, and there are rumors that Meta may change course on its investment. But, the addition of a few advertising options could make Facebook Podcasting an amazing opportunity.

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April 29, 2022

Meta Needs Additional Targeting and Optimization Options for Video

Right now, you can target people who have viewed your videos for a certain amount of time. And optimization can focus on those who watched at least 15 seconds of your videos. But, both targeting and optimization would improve if …

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April 27, 2022

Meta Needs Follower Targeting with More Granularity

Imagine you could target all people who followed your page during the past 30 days. Maybe send them a special message or invite them to subscribe to something. That may be valuable, right? You can't do it right now.

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April 25, 2022

Meta Needs Granularity of Page Engagement Targeting

You can use Page Engagement Audiences to target anyone who has engaged with your page or anyone who has engaged with your page's posts or ads. But, what if we could add some granularity to that targeting?

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April 22, 2022

Meta Needs Standard Events for Quality Website Traffic

Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and measure quality traffic actions like viewing two pages in a session, spending at least a minute on your page, …

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April 20, 2022

Meta Needs an Option to Optimize for Quality Traffic or Engagement

This one enhancement would drastically change my advertising, and maybe yours. Right now, the focus is to get you the most link clicks, landing page views, or engagement at the lowest cost. But, what if you could instead optimize for …

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April 18, 2022

Meta Needs Organic Conversion Reporting

I'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted from someone seeing or clicking our post or ad, regardless of whether we paid to reach them? There …

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April 16, 2022

The Next Phase of The Pubcast

A week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150 episodes, and now I'm going to pivot off of what I learned. …

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April 8, 2022

PUBCAST: Celebrating 150 Episodes in 150 Days

This is it! It's the big one! The 150th episode in 150 days. Is the streak over? What did I learn from it? I discuss what I learned, what you might apply, and what it all means...

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April 7, 2022

PUBCAST SHOT: Reasons I'm Concerned About the Trend Towards Automation

With the announcement of Meta Advantage products, it's obvious that the trend is towards more automation. Why am I concerned about this? I have a few reasons...

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April 7, 2022

PUBCAST SHOT: When Should You Use Facebook Lead Ads?

Are there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your website to collect a lead? I provide some thoughts...

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April 5, 2022

PUBCAST SHOT: How Do Suggested Posts Impact the News Feed?

Lately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decided to dig deeper and perform a little experiment. Here's how my news feed breaks down …

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April 4, 2022

PUBCAST SHOT: 7 Benefits of Domain Verification

I've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, but there are actually several more reasons to get this process completed.

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April 4, 2022

PUBCAST SHOT: Keep it Simple

I get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you set up your campaign? What metrics do you care about? Keep it simple...

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April 2, 2022

PUBCAST SHOT: Facebook is Testing Custom Audience Expansion

First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audience Expansion. At least, I can tell you my ad account has been selected for a study to test just that.

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April 2, 2022

PUBCAST: 5 Facebook Ads Tips for March

I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.

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March 31, 2022

PUBCAST SHOT: What Interests Are Used to Target You?

Questions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start asking those questions yourself if you dig into your ad preferences to see some of the ways that advertisers …

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March 30, 2022

PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inac…

Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a user, which could be used for targeting, were inaccurate or irrelevant. In many cases, it was because the process …

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March 29, 2022

PUBCAST SHOT: How to Stay Updated on Meta Ad Changes

There's a ton going on in the world of Facebook and Meta advertising, so how do you stay on top of it all? There are three main things that I recommend.

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March 28, 2022

PUBCAST SHOT: 7 Reasons You Can't Merge Facebook Pages

There are plenty of good business reasons for merging Facebook business pages. There are also several obstacles to doing it. Some of these you can correct and some you can't.

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March 27, 2022

PUBCAST SHOT: Facebook is Punishing Watchbait (They Say)

Facebook is going to start punishing video posts that utilize "watchbait" by withholding important information, using sensationalized language, and misleading the viewer. So, why am I skeptical?

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March 26, 2022

PUBCAST SHOT: An Old Man Rant About Saying 'Meta'

Do you use the word 'Meta' when referring to the family of apps related to Facebook, Instagram, WhatsApp, and Messenger? I've had a bit of a personal protest against the change. Here's my old man rant on why it's been …

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March 25, 2022

PUBCAST: A Deep Dive Into Meta Advantage

Earlier, I published a Shot about the basics of Meta Advantage. But, this topic deserves more attention. Here, I dig into precisely what this means -- not only now, but potentially for the future. And I have my concerns.

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March 24, 2022

PUBCAST SHOT: Factors That Impact Your Facebook Ads Budget

How much should you spend on Facebook ads? I get asked this a lot. There isn't a simple answer, but there are several factors to consider when determining how much you need to spend to get the results you want.

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March 24, 2022

PUBCAST SHOT: What is Meta Advantage?

Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and functionality are coming? What does it mean for the future of advertising optimization and automation?

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March 22, 2022

PUBCAST SHOT: How to Approach Facebook Ads Scaling

One of the biggest challenges Facebook advertisers face is scaling. You can get great initial results, but either they don't last or everything collapses when you increase the budget. There are four strategies to try, depending on your business, to...

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March 21, 2022

PUBCAST SHOT: How to Schedule Regular Emails of Your Ad Reports

Within custom Facebook ad reports, you can choose to have regular emails sent (daily, weekly, or monthly) with your saved report to specific members of your team. Here's how...

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March 20, 2022

PUBCAST SHOT: How You Can Still Compare Attribution Settings

I've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 2021. Well, it turns out that a workaround still exists -- though it's strangely buried in a way that makes …

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March 19, 2022

PUBCAST SHOT: How Facebook's A/B Test Feature Works

If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Facebook's built-in A/B Test feature. Here's how it works...

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March 18, 2022

PUBCAST SHOT: Dynamic Experiences

Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need to know...

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March 18, 2022

PUBCAST: 7 Facebook Ads Creative Optimization Features

Facebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or function in close to the same way. It's no wonder they're easily confused. I try to clear it up in this …

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March 17, 2022

PUBCAST SHOT: An Introduction to Web Events

Web events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works and what you need to know. For more info, go to https://jonloomer.com/events-intro

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March 16, 2022

PUBCAST SHOT: Advantages and Disadvantages of Facebook Lead Ads

Facebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part of every advertiser's toolbox. Here's a closer look at their advantages and disadvantages.

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March 15, 2022

PUBCAST SHOT: Multiple Text Options Ad Optimization

Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and link description fields. But, there are some things to consider first.

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March 14, 2022

PUBCAST SHOT: How Call Extension Ads Work

Call extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed. Instead, a call extension ad looks like a link ad. When clicked, it loads a …

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March 13, 2022

PUBCAST SHOT: How to Optimize Creative For Each Person

Facebook added an option when using Dynamic Creative called Optimize Creative For Each Person. This is actually a pretty big enhancement that allows Facebook to make major edits to your ads if it's believed that a user will respond favorably …

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March 12, 2022

PUBCAST SHOT: How to View Results When Using Dynamic Creative

Dynamic Creative is a nice option that helps you find the best combination of assets to get you, in theory, the best possible results. But, how do you view the best performing combinations?

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March 11, 2022

PUBCAST: Building Off a Spark

A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere. Create. Here's how that happened for me...

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March 10, 2022

PUBCAST SHOT: How to Use Dynamic Creative

Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works and some things to consider...

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March 9, 2022

PUBCAST SHOT: How to Manage Audience Fragmentation

Audience fragmentation can become an issue when running multiple ad sets with different audiences that promote ads with similar creative and setup. The result can be less efficiency with your ad spend. Luckily, you can manage this with Automated Rules.

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