Season 10

If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably are. And I will be that it's related to the Audience Network Rewarded Video placement. Here, I walk …

This episode is going to be a little (or a lot) different than most. Not about Facebook ads. This is about balancing the million and one things you're doing both in and outside of work. It's about the guilt and …

Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details were provided, there is plenty that we can talk about...

Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. This could be really …

One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you don't build your house on rented land!" While there's certainly some thread of truth here, …

While you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people use Facebook search?

The truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would be so helpful if this was brought back in some way. Let me explain...

I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded or how many results came from the expansion of their audience when Detailed Targeting Expansion or Lookalike Expansion is...

Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, there could be another option that would involve creating custom audiences based on people who have seen a specific ad....

One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within the Auction buying type is with Reach optimization. While there's surely a reason for this, it sure would be …

Facebook Podcasts still haven't been fully rolled out, and there are rumors that Meta may change course on its investment. But, the addition of a few advertising options could make Facebook Podcasting an amazing opportunity.

Right now, you can target people who have viewed your videos for a certain amount of time. And optimization can focus on those who watched at least 15 seconds of your videos. But, both targeting and optimization would improve if …

Imagine you could target all people who followed your page during the past 30 days. Maybe send them a special message or invite them to subscribe to something. That may be valuable, right? You can't do it right now.

You can use Page Engagement Audiences to target anyone who has engaged with your page or anyone who has engaged with your page's posts or ads. But, what if we could add some granularity to that targeting?

Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and measure quality traffic actions like viewing two pages in a session, spending at least a minute on your page, …

This one enhancement would drastically change my advertising, and maybe yours. Right now, the focus is to get you the most link clicks, landing page views, or engagement at the lowest cost. But, what if you could instead optimize for …

I'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted from someone seeing or clicking our post or ad, regardless of whether we paid to reach them? There …

A week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150 episodes, and now I'm going to pivot off of what I learned. …

This is it! It's the big one! The 150th episode in 150 days. Is the streak over? What did I learn from it? I discuss what I learned, what you might apply, and what it all means...

With the announcement of Meta Advantage products, it's obvious that the trend is towards more automation. Why am I concerned about this? I have a few reasons...

Are there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your website to collect a lead? I provide some thoughts...

Lately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decided to dig deeper and perform a little experiment. Here's how my news feed breaks down …

I've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, but there are actually several more reasons to get this process completed.

I get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you set up your campaign? What metrics do you care about? Keep it simple...

First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audience Expansion. At least, I can tell you my ad account has been selected for a study to test just that.

I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.

Questions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start asking those questions yourself if you dig into your ad preferences to see some of the ways that advertisers …

Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a user, which could be used for targeting, were inaccurate or irrelevant. In many cases, it was because the process …

There's a ton going on in the world of Facebook and Meta advertising, so how do you stay on top of it all? There are three main things that I recommend.

There are plenty of good business reasons for merging Facebook business pages. There are also several obstacles to doing it. Some of these you can correct and some you can't.

Facebook is going to start punishing video posts that utilize "watchbait" by withholding important information, using sensationalized language, and misleading the viewer. So, why am I skeptical?

Do you use the word 'Meta' when referring to the family of apps related to Facebook, Instagram, WhatsApp, and Messenger? I've had a bit of a personal protest against the change. Here's my old man rant on why it's been …

Earlier, I published a Shot about the basics of Meta Advantage. But, this topic deserves more attention. Here, I dig into precisely what this means -- not only now, but potentially for the future. And I have my concerns.

How much should you spend on Facebook ads? I get asked this a lot. There isn't a simple answer, but there are several factors to consider when determining how much you need to spend to get the results you want.

Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and functionality are coming? What does it mean for the future of advertising optimization and automation?

One of the biggest challenges Facebook advertisers face is scaling. You can get great initial results, but either they don't last or everything collapses when you increase the budget. There are four strategies to try, depending on your business, to...

Within custom Facebook ad reports, you can choose to have regular emails sent (daily, weekly, or monthly) with your saved report to specific members of your team. Here's how...

I've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 2021. Well, it turns out that a workaround still exists -- though it's strangely buried in a way that makes …

If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Facebook's built-in A/B Test feature. Here's how it works...

Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need to know...

Facebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or function in close to the same way. It's no wonder they're easily confused. I try to clear it up in this …

Web events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works and what you need to know. For more info, go to https://jonloomer.com/events-intro

Facebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part of every advertiser's toolbox. Here's a closer look at their advantages and disadvantages.

Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and link description fields. But, there are some things to consider first.

Call extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed. Instead, a call extension ad looks like a link ad. When clicked, it loads a …

Facebook added an option when using Dynamic Creative called Optimize Creative For Each Person. This is actually a pretty big enhancement that allows Facebook to make major edits to your ads if it's believed that a user will respond favorably …

Dynamic Creative is a nice option that helps you find the best combination of assets to get you, in theory, the best possible results. But, how do you view the best performing combinations?

A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere. Create. Here's how that happened for me...

Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works and some things to consider...

Audience fragmentation can become an issue when running multiple ad sets with different audiences that promote ads with similar creative and setup. The result can be less efficiency with your ad spend. Luckily, you can manage this with Automated Rules.