Welcome to The Pubcast with Jon Loomer!

Season 10

March 11, 2022

PUBCAST: Building Off a Spark

A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere.…

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March 10, 2022

PUBCAST SHOT: How to Use Dynamic Creative

Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works a…

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March 9, 2022

PUBCAST SHOT: How to Manage Audience Fragmentation

Audience fragmentation can become an issue when running multiple ad sets with different audiences that promote ads with similar c…

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March 8, 2022

PUBCAST SHOT: How to Share Ad Mockups with Clients

If you advertise for clients, you surely need to get approval on ad creative before ads can go live. There are two primary ways t…

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March 7, 2022

PUBCAST SHOT: Understanding the Attribution Setting

Back in 2021, the Attribution Setting was born. This new unified setting took the place of the Conversion Window and Attribution …

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March 6, 2022

PUBCAST SHOT: Shrinking Audiences and Remarketing

We know that website custom audiences will shrink due to iOS opt-outs. What we don't know, because Facebook never makes it clear,…

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March 5, 2022

PUBCAST SHOT: Two Benefits of Domain Verification

Most advertisers understand the importance of domain verification since the rollout of iOS 14+ changes in 2021. But there is actu…

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March 4, 2022

PUBCAST: Remember That?

Oh, this was fun. In this episode of The Pubcast, I take a trip down memory lane and remember some of the things that you may hav…

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March 3, 2022

PUBCAST SHOT: Block and Allow Lists for Use of Your Pixel

If you've spent any time in Events Manager, you've surely received notifications from Facebook related to unrecognized domains se…

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March 2, 2022

PUBCAST SHOT: Video Breakdowns Provide Important Context

If you've run any video ads at all, you're undoubtedly familiar with auto-play. This can be good and bad, but it ultimately compl…

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March 1, 2022

PUBCAST SHOT: What is Advanced Matching?

Advanced Matching is a little thing that can provide incremental improvements to your conversion attribution, optimization, and t…

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Feb. 28, 2022

PUBCAST SHOT: What Are Automatic Events?

Automatic Events can help you set up those pesky standard events automatically (hence the name) without code. Here's how to turn …

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Feb. 27, 2022

PUBCAST SHOT: Conditional Formatting for Your Ad Reports

Facebook has started rolling out custom formatting for ad reports, and it could be super helpful. Here's how to find out whether …

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Feb. 26, 2022

PUBCAST SHOT: How the Ad Auction Works

The ad auction is what determines who sees an ad. How do you win an auction? Your ad needs to have the highest total score, which…

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Feb. 25, 2022

PUBCAST: 100 Days of Pubcasts

On November 10, I published a podcast episode. I had no idea what I was starting. I'd end up going on a streak of publishing a ne…

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Feb. 24, 2022

PUBCAST SHOT: What Is Advantage Plus?

Some advertisers have seen the Advantage Plus campaign creation method when setting up a conversions campaign in Ads Manager. It'…

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Feb. 23, 2022

PUBCAST SHOT: Facebook Ads On a Budget

The big spenders can make the most impact, but that doesn't mean that you can't drive results on a budget. But, with those restri…

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Feb. 22, 2022

PUBCAST SHOT: Should You Use the Pixel Event Setup Tool?

The Pixel Event Setup Tool is a great concept. Add standard events to your website without the need for code. Unfortunately, it r…

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Feb. 21, 2022

PUBCAST SHOT: How I Target Website Visitors by Specific Page

One of the primary ways that you can create a website custom audience is based on specific page or website. There are actually se…

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Feb. 20, 2022

PUBCAST SHOT: How I Use Custom Conversions

Custom Conversions have a very specific purpose for Facebook ads reporting and optimization. Here, I provide an explanation of th…

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Feb. 19, 2022

PUBCAST SHOT: Using the Facebook Pixel Helper

The Facebook Pixel Helper is an extension for the Chrome browser. It's a great, and free, tool for advertisers. Here, I lay out w…

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Feb. 18, 2022

PUBCAST: The View-Through Conundrum

View-through conversions have always been a thing. But changes during the past year have made them problematic. Let me explain wh…

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Feb. 17, 2022

PUBCAST SHOT: The Role of Custom Conversions

Do you understand how custom conversions are different from standard and custom events and how you might use them? Let's clear up…

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Feb. 16, 2022

PUBCAST SHOT: Why Aren't Totals Appearing in Some Ads Manager Columns?

Have you ever run into a situation where Facebook isn't providing metric totals for conversions even though the rows above have d…

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Feb. 15, 2022

PUBCAST SHOT: Partner Level Integrations and Third-Party Domains

Businesses who haven't been able to verify their domains because their pixel was on a third-party website may have a solution due…

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Feb. 14, 2022

PUBCAST SHOT: Understanding Event Parameters

If you use standard or custom events, you should also be sending parameters that provide more details about an action. Parameters…

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Feb. 13, 2022

PUBCAST SHOT: Exploring View-Through Conversions

Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversion…

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Feb. 12, 2022

PUBCAST SHOT: Catalog Custom Audiences

You can now create custom audiences based on engagement with your product catalog. There are a couple of primary benefits to this…

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Feb. 11, 2022

PUBCAST: Could I Reach All of My Followers With an Ad? (The Final Rep…

Three months ago (on November 6, to be exact), I started an experiment. I wanted to see if I could reach all of my Facebook follo…

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Feb. 10, 2022

PUBCAST SHOT: Ask These Basic Questions to Better Measure Success

If you're only looking at surface-level metrics to measure the success of your ads, you aren't doing your job. You need to dig de…

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Feb. 9, 2022

PUBCAST SHOT: Deduplication of Events

If you're using both browser events from your pixel and server events from the API, you are probably sending the same events for …

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Feb. 8, 2022

PUBCAST SHOT: Website Custom Audiences I Use

While cold, broad targeting is becoming increasingly popular, I still find warm targeting to be incredibly effective and importan…

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Feb. 7, 2022

PUBCAST SHOT: Custom Events That I Use

Do you use custom web events to track, optimize for, and target actions that fall outside of standard events? I do! Here, I walk …

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Feb. 6, 2022

PUBCAST SHOT: How to Create Custom Metrics in Ads Manager

Maybe you use your own formulas to determine the performance of your Facebook ads. You can actually use these formulas to create …

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Feb. 5, 2022

PUBCAST SHOT: Facebook Removed a Ton of Targeting, So Now What?

Back in November, Facebook announced that they'd be removing some Detailed Targeting options. Now that those options were removed…

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Feb. 4, 2022

PUBCAST: Sprinkling, an Unfinished Facebook Ads Strategy

I've been experimenting with a new Facebook ads strategy that I'm really excited about. It remains unfinished as there are still …

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Feb. 3, 2022

PUBCAST SHOT: Facebook Needs an Ads Optimization Option for Content C…

Facebook ads optimization is seriously lacking for content creators -- specifically for bloggers. Optimizing for Link Clicks or L…

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Feb. 2, 2022

PUBCAST SHOT: Facebook Ads and Non-Discrimination Compliance

Facebook is requiring advertisers to indicate that they have read and accepted terms related to non-discrimination, not only in r…

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Feb. 1, 2022

PUBCAST SHOT: How to Check Quality of Traffic Campaign Results

Have you ever had results for a traffic campaign that seemed too good to be true? This is certainly possible, due to how optimiza…

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Jan. 31, 2022

PUBCAST SHOT: Use Automated Rules to Manage Auction Overlap

You may already manage Auction Overlap manually, but you can actually allow Facebook to manage this using Automated Rules. There …

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Jan. 30, 2022

PUBCAST SHOT: Evergreen Campaigns

If you've been around me long enough, you've heard me talk about evergreen campaigns. These are campaigns that never go stale. Th…

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Jan. 29, 2022

PUBCAST SHOT: How Automated Rules Work

Automated Rules are a great tool to automate and simplify the ads management process that is otherwise manual. Let's walk through…

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Jan. 28, 2022

PUBCAST: $1,500 for Quality Traffic and I Got WHAT??!!

This isn't your typical advertiser brag about too-good-to-be-true results. It may be the opposite. Consider it a cautionary tale …

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Jan. 27, 2022

PUBCAST SHOT: Text in Image Ads

Advertisers have been conditioned to believe that they shouldn't use text in ad images. The truth is that this rule was removed i…

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Jan. 26, 2022

PUBCAST SHOT: How to Measure Success with Instant Experience Metrics

If you run Instant Experience ads, make sure that you don't use the default metrics or saved reports. There are metrics specific …

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Jan. 25, 2022

PUBCAST SHOT: All About Page Engagement Custom Audiences

One of the classic ways to target people who have been exposed to you before is with Facebook Page Engagement Custom Audiences. H…

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Jan. 24, 2022

PUBCAST SHOT: How to Use Time on Website Custom Audiences

A useful targeting tool that anyone can use as long as you have the pixel set up on your website is the Time on Website Custom Au…

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Jan. 23, 2022

PUBCAST SHOT: How Reach Optimization Works

You may know that I'm a big fan of Reach optimization. It's not magical, but it's a great tool for specific situations. Here, I e…

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Jan. 22, 2022

PUBCAST SHOT: How Facebook Attribution Works

Attribution is how Facebook gives credit for a conversion to an ad. Advertisers are often confused regarding how this works, and …

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Jan. 21, 2022

PUBCAST: Results from Podcasting Every Day for 60 Days

It's episode 400! In this episode, I discuss the impact of my podcasting test 60 days after it started. Not only is it clear that…

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