Welcome to The Pubcast with Jon Loomer!
Sept. 14, 2022

Ways to Use Custom Metrics in Ads Manager

Ways to Use Custom Metrics in Ads Manager

Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story. With custom metrics, you can combine multiple metrics into a formula to better summarize and express what you care about...


Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story. With custom metrics, you can combine multiple metrics into a formula to better summarize and express what you care about most. I walk through some specific examples of how I do that here.

You can also read a blog post I wrote on this:

https://www.jonloomer.com/custom-metrics-facebook-ads-manager/

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