Episodes
44
Dec. 20, 2013
PUBCAST: Closing Out The Year in Style
My last episode of 2013! Pull up a barstool... - New Infographic - - Final Word on Reach - EdgeRank Checker post - 12.6% reach in September - Now 7.7% - About 3/4 of brands impacted. Some Crushed - Those crushed typically only sent links to their own...
43
Dec. 13, 2013
PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad Whittman
Pull up a barstool! Here’s this week’s show notes: REACH - Story in AdAge TWITTER - Unreasonable Expectations REACHING WITHOUT ENGAGEMENT - Companies treat social media like billboards MARKETERS...
42
Dec. 4, 2013
PUBCAST: How I turned $230 into $1000+ using a FB Offer, FB Link Algorithm Changes, & why I did a 180 with Auto-Play Video
Pull up a barstool! Here are this week’s show notes: · Speaking at the Inside Social Marketing conference in NY 12/4/13 o Social Media Metrics: What Does it all Mean? § Measuring ROI ...
41
Nov. 22, 2013
PUBCAST: Advanced Facebook Advertising with Andrew Foxwell
Pull up a bar stool! Here's this week's show notes: - Sidebar vs. News Feed vs. Mobile: - Most advertising goes into mobile focus - FBX - Why Andrew doesn't recommend ever using a lifetime budget - What number Andrew recommends is the highest...
40
Nov. 7, 2013
PUBCAST: Being in Business for 2 Years: A Retrospective & Why Advertising on Facebook is Worth It
Pop a bottle! Here's this week's show notes: 2 Year Retrospective * Beginning to Now * First post: Why I started my Facebook Page. * Virtually no engagement the first month. * First year-plus, experienced some solid growth. * It wasn’t...
39
Nov. 1, 2013
PUBCAST: New Custom Audience Features: Is it Ethical? Learn 5 Creative Uses for it and 5 Important Metrics to Follow
Pull up a barstool! Here's this week's show notes: FB Marketing Advanced University: Insights •Multiple sections of lessons, from beginner to advanced •Completely self-serve — Learn at your pace! •Written lessons •Video lessons ...
38
Oct. 25, 2013
PUBCAST: New Insights Training Course, New Website Retargeting Feature and the Importance of Recharging to Reduce Stress
Pull up a barstool! Here’s this week’s show notes: * Why no guests for now * Featured Fan Segment - Featured Fan #1: Barry Tubwell - Q: Paid Post (CPM or oCPM) - Promoting a Product (CPM or oCPM) - Featured Fan #2: Cathy - Q: New client...
37
Oct. 18, 2013
PUBCAST: If Mark Zuckerberg Could Grant Me 3 Facebook Wishes & New Changes w/Custom Audiences & Exports
Pull up a barstool! Here’s this week’s show notes: 11) New Featured User Question Segment -If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes... - Premium Support (live chat) - Better interface...
36
Oct. 11, 2013
PUBCAST: Latest FB Changes: Ad Flow, Objectives & Insights. Join the new Pubcast Featured Fan segment!
Show Notes for this week’s Pubcast: Become a Featured Fan on the Pubcast! Click - Subscribe via iTunes - Review the Pubcast - Leave a question Transition to Infusionsoft - I need a VA with Infusionsoft experience! -...
35
Oct. 4, 2013
PUBCAST: News Feed Ads Strategies, New Graph Search Changes and Facebook's Life Cycle with Blake Jamieson
Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with social media consultant, surfer and author Blake Jamieson to discuss the latest news and strategies for Facebook marketing: Here are a few things they covered… His...
34
Sept. 26, 2013
PUBCAST: Using Facebook Hashtags and Optimizing Image Sizes for Shares and Traffic with Chad Wittman
Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with one of his favorite guests, Chad Wittman to discuss the latest news and strategies for Facebook marketing: But first, they had to discuss a little NFL and the Green...
33
Sept. 20, 2013
PUBCAST: Special Interview with JJ Loomer, CEO of JJ Loomer Wizibido - also, 4 Steps to Growth and Contests
Pull up a barstool! On this week’s episode of the Pubcast, Jon sits down for a very special interview with JJ Loomer, CEO of JJ Loomer Wizibido, discussing how he went from no job to owning a business and having clients the next day. Pop a juice...
32
Sept. 11, 2013
PUBCAST: Measuring Facebook Ad Success: Stop Wasting Time on These Silly Stats!
Pull up a barstool! On this week's Pubcast, Jon goes solo and shares with you the most important Facebook news of the week as well as his strategies and tips for effective Facebook sales funnels and measuring ad success. Check out some of the topics...
31
Sept. 5, 2013
PUBCAST: Secrets, Strategies and Sales with Amy Porterfield
Pop a bottle! On this week's Pubcast, Jon sits down for an in depth Facebook marketing discussion with public speaker, blogger, podcaster, webinar and workshop queen, Amy Porterfield. Check out some of the topics they'll cover in this...
30
Aug. 30, 2013
PUBCAST: Making a Difference and Changing Lives with Marcus Sheridan
Marcus Sheridan -- the man, the myth and the legend -- pulled up a barstool and we got sensitive on this week's Pubcast. Here are a few of the topics we covered this week: Balancing the life of an entrepreneur and fatherhood Making a difference and...
29
Aug. 21, 2013
PUBCAST: An Epic Conversation with Chad Wittman of EdgeRankChecker.com
Pop a bottle! On this week's Pubcast, Jon pulls an all nighter at the pub with Chad Wittman of EdgeRankChecker to dive into his recent studies, projects and strategies. They were on a roll! This is one of the best episodes from the Pubcast, you...
28
Aug. 15, 2013
PUBCAST: Promoting Posts, Metrics That Matter, and a Bit of Comedy with Brian Carter
Pop a bottle! On this week's Pubcast, Jon sits down for a drink with speaker, author, consultant and comedian, Brian Carter, to go over his strategies for promoting posts and the metrics that matter. Check out some of the topics they'll cover in this...
27
Aug. 8, 2013
PUBCAST: Story Bumping and the Secret to Getting Relevant Facebook Likes
Pop a bottle! Jon joins you at the pub on this week's Social Media Pubcast to talk about the biggest news in a while: Story Bumping. So what is Story Bumping? Is EdgeRank dead? He addresses these questions head on. Jon also reveals a secret process...
26
Aug. 2, 2013
PUBCAST: Geeking Out with Andrew Foxwell
This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor. Andrew Foxwell is the director for social for...
25
July 24, 2013
PUBCAST: New Training Course: FB Marketing Advanced University
Today was a big day. I Finally launched my new training course, "Facebook Marketing Advanced University." In this episode I'll discuss what the course is all about, how I implemented it, the importance of Power Editor and entrepreneurial tips learned...
24
July 19, 2013
PUBCAST: Welcome to the Social Media Jungle with Jason Miller
Jason Miller, formerly of Marketo and now of LinkedIn, popped open a beer and we ranted about social media marketing in this awesome episode. Topics discussed: Jason's new gig as Content Marketing Manager for LinkedIn How to maximize LinkedIn as a...
23
July 12, 2013
PUBCAST: Writing 1,000 Blog Posts with Heidi Cohen
Heidi Cohen stopped by the Social Media Pubcast to celebrate her 1,000th blog post. Heidi, who has been named to the Social Media Examiner Top 10 Social Media Blogs list two years running, had endless useful tips for struggling bloggers. Here are a...
22
July 5, 2013
PUBCAST: Dispelling the Myths of Hashtag Privacy with Mari Smith
Mari Smith, the Queen of Facebook, was my guest on this week's Social Media Pubcast, . Here are some of the topics we covered: How she went from start in 2008 to 100,000 Fans now on Facebook Facebook hashtags and The conflicts between the removal of...
21
June 28, 2013
PUBCAST: Facebook Hashtags, Favorite Tools and the Life of an Entrepreneur
My special guest this week is YOU! Welcome to the virtual pub, where you and I get drunk on social media. I sipped on a Sam Adams Porch Rocker this week while I discussed the following topics... The Life of an Entrepreneur and Life/Work Balance The...