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Pull up a barstool! Here are this week’s show notes: · Speaking at the Inside Social Marketing conference in NY 12/4/13 o Social Media Metrics: What Does it all Mean? § Measuring ROI ...
Pull up a barstool! Here are this week’s show notes:
· Speaking at the Inside Social Marketing conference in NY 12/4/13
o Social Media Metrics: What Does it all Mean?
§ Measuring ROI
§ Importance of conversion tracking
§ Right column success
· Facebook’s Link Algorithm Change
o Traffic to media sites up 170%
o Update to story bumping
· My Facebook Offer
o My findings in fans vs. non fans sales
o Budgeting strategy for the campaign
o Utilizing custom audiences
· Auto-Play Video on Facebook
o Why I did a 180 on my thoughts about it
o How Harry Potter ties in to auto play video
· Targeting email recipients with FBX
o Using Perfect Audience vs Custom Audeinces
o How you can use a hidden pixel in your emails to gather info and use for retargeting
o How you can get a free $70 FBX coupon (link below)
· Links:
https://www.jonloomer.com/2013/12/02/facebook-fbx-target-key-email-recipients/
https://www.jonloomer.com/2013/12/01/facebook-autoplay-video-ads/
https://www.jonloomer.com/2013/11/19/create-online-facebook-offer/
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