PUBCAST: How I turned $230 into $1000+ using a FB Offer, FB Link Algorithm Changes, & why I did a 180 with Auto-Play Video

Pull up a barstool! Here are this week’s show notes:

·     Speaking at the Inside Social Marketing conference in NY 12/4/13

o  Social Media Metrics: What Does it all Mean?

§ Measuring ROI

§ Importance of conversion tracking

§ Right column success

·     Facebook’s Link Algorithm Change

o  Traffic to media sites up 170%

o  Update to story bumping

·     My Facebook Offer

o  My findings in fans vs. non fans sales

o  Budgeting strategy for the campaign

o  Utilizing custom audiences

·     Auto-Play Video on Facebook

o  Why I did a 180 on my thoughts about it

o  How Harry Potter ties in to auto play video

·     Targeting email recipients with FBX

o  Using Perfect Audience vs Custom Audeinces

o  How you can use a hidden pixel in your emails to gather info and use for retargeting

o  How you can get a free $70 FBX coupon (link below)

·     Links:

https://www.jonloomer.com/2013/12/02/facebook-fbx-target-key-email-recipients/

https://www.jonloomer.com/2013/12/01/facebook-autoplay-video-ads/

https://www.jonloomer.com/2013/11/19/create-online-facebook-offer/