Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details we…
Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the abili…
One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you do…
While you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people us…
The truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would…
I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded…
Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, t…
One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within …
Facebook Podcasts still haven't been fully rolled out, and there are rumors that Meta may change course on its investment. But, t…
Right now, you can target people who have viewed your videos for a certain amount of time. And optimization can focus on those wh…
Imagine you could target all people who followed your page during the past 30 days. Maybe send them a special message or invite t…
You can use Page Engagement Audiences to target anyone who has engaged with your page or anyone who has engaged with your page's …
Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and…
This one enhancement would drastically change my advertising, and maybe yours. Right now, the focus is to get you the most link c…
I'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted…
A week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150…
This is it! It's the big one! The 150th episode in 150 days. Is the streak over? What did I learn from it? I discuss what I learn…
With the announcement of Meta Advantage products, it's obvious that the trend is towards more automation. Why am I concerned abou…
Are there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your webs…
Lately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decide…
I've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, …
I get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you…
First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audienc…
I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.