Episodes
Lead Filtering, Gated Content, and Creative Flexibility Coming to Lea…
Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details we…
New Feature: Marketing Messages from Meta Business Suite
Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the abili…
A Rant About Building Your House on Rented Land
One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you do…
Meta Needs Facebook Search Ads Based on Search Terms
While you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people us…
Meta Needs Lead Form Integration with Instant Experience Ads
The truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would…
Meta Needs Breakdowns for Any Type of Audience Expansion
I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded…
Meta Needs an Impressions Shown Custom Audience
Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, t…
Meta Needs Frequency Capping for More Optimization Options
One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within …
Meta Needs Facebook Podcasting Features for Advertisers
Facebook Podcasts still haven't been fully rolled out, and there are rumors that Meta may change course on its investment. But, t…
Meta Needs Additional Targeting and Optimization Options for Video
Right now, you can target people who have viewed your videos for a certain amount of time. And optimization can focus on those wh…
Meta Needs Follower Targeting with More Granularity
Imagine you could target all people who followed your page during the past 30 days. Maybe send them a special message or invite t…
Meta Needs Granularity of Page Engagement Targeting
You can use Page Engagement Audiences to target anyone who has engaged with your page or anyone who has engaged with your page's …
Meta Needs Standard Events for Quality Website Traffic
Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and…
Meta Needs an Option to Optimize for Quality Traffic or Engagement
This one enhancement would drastically change my advertising, and maybe yours. Right now, the focus is to get you the most link c…
Meta Needs Organic Conversion Reporting
I'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted…
The Next Phase of The Pubcast
A week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150…
PUBCAST: Celebrating 150 Episodes in 150 Days
This is it! It's the big one! The 150th episode in 150 days. Is the streak over? What did I learn from it? I discuss what I learn…
PUBCAST SHOT: Reasons I'm Concerned About the Trend Towards Automation
With the announcement of Meta Advantage products, it's obvious that the trend is towards more automation. Why am I concerned abou…
PUBCAST SHOT: When Should You Use Facebook Lead Ads?
Are there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your webs…
PUBCAST SHOT: How Do Suggested Posts Impact the News Feed?
Lately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decide…
PUBCAST SHOT: 7 Benefits of Domain Verification
I've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, …
PUBCAST SHOT: Keep it Simple
I get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you…
PUBCAST SHOT: Facebook is Testing Custom Audience Expansion
First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audienc…
PUBCAST: 5 Facebook Ads Tips for March
I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.