Welcome to The Pubcast with Jon Loomer!


June 8, 2023

Keep it Simple with Facebook Ads

We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more.

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June 6, 2023

Understand How the Algorithm Works

This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can help and hurt you.

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June 1, 2023

Be Ethical to a Fault

Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse.

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May 30, 2023

Links Are Down on Facebook, But Does It Matter?

In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does it really mean anything?

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May 25, 2023

How are Meta's Changes to Aggregated Event Measurement Possible?

Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!

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May 23, 2023

Do Not Ignore Meta's Twitter Competitor

It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with copying competitors, this could be different...

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May 18, 2023

Embrace 'It Depends'

If you're a Facebook advertiser, understand the nuance. There are so many factors that determine whether or not your ads are successful, and many of these factors are outside of your control. It's okay to say "It Depends."

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May 16, 2023

5 Reasons for a Drop in Meta Ad Prices

Meta announced that the average ad price dropped for the fifth straight quarter, year-over-year. How is that possible? Here are five potential explanations...

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May 11, 2023

Guaranteed Hack for Facebook Ads Success

It doesn't matter what your budget, industry, or product. This approach will work... Right??

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May 9, 2023

The Impact of Reels on Instagram Growth

I started my short-form video journey on October 1, 2022. Prior to that point, I mostly used Instagram as an ad placement. From that point forward, I've published more than 250 videos to Instagram Reels. Here's what happened...

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May 4, 2023

What Happens When You Publish to YouTube Shorts Every Day

I've had a YouTube channel since 2012, but I've been very inconsistent with it. While I recently surpassed 15,00 subscribers, much of that came during the first few years. Very little happened on my channel up until November. And then …

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May 2, 2023

Should You Be Everywhere?

For the longest time, I would have agreed that it's a bad idea to try to be everywhere, and that you should focus on one or two platforms. That feeling changed with short-form video. Here's why...

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April 27, 2023

How to Increase Your Facebook Ads Budget Slowly and Safely

You're bound to find yourself in a situation where you want to increase your budget. Unfortunately, it's entirely unclear how much you can increase it without ruining your results -- and Facebook's guidance on this is awful. Here's how you …

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April 25, 2023

You're Looking at Your Facebook Ads Budget All Wrong

You start testing at a low budget. You get great results. Then you want to increase your budget, but you're afraid to make any changes that would restart the learning phase and impact those results. Maybe we're looking at this …

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April 20, 2023

How ChatGPT Sent Me Business

A really interesting thing happened recently. Someone who had never heard of me before, typed in a prompt to get a recommendation from ChatGPT for courses and resources to learn more about Facebook ads. The result was that it referred …

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April 18, 2023

The Benefits of Publishing a Video Every Day

Jon just hit 100 days in a row publishing a video to start 2023, and he can feel this in his bones. This is the best way to make progress -- even if it isn't blatantly obvious from day-to-day or …

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April 13, 2023

The Secret of Streaks and Maintaining a Productive Routine

If you struggle to maintain a productive daily routine, this is for you. I've struggled with this myself, but I've found a solution: Streaks.

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April 11, 2023

Why Isn't My Facebook Ads Budget Spending?

If you're having issues with Meta spending your ads budget, it's often due to a restriction of the algorithm related to one of four things.

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April 6, 2023

The Importance of Stubborn Consistency

It doesn't matter what type of content creator you are, this is the key to success.

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April 4, 2023

How to Build an Audience on TikTok

These are the things that I did to grow to 10,000 followers on TikTok in under six months. The number isn't everything, but it does matter.

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March 30, 2023

How Long Should Your Short-Form Video Be?

What's the ideal length of a short-form video? Jon talks about what he does and why.

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March 29, 2023

Recap of the Latest AI Updates

In the latest Pubcast, Luke and I recapped the latest in AI... 1:40 OpenAI, Google, and Bing AI Announcements 3:30 GPT4 Demo 8:31 Website Prototyping, Apps integrating with GPT (example: Be My Eyes) 15:54 OpenAI going closed source, visual element …

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March 28, 2023

How Often Should You Publish a New Video?

Is there an ideal frequency for publishing short-form videos? Some have said 3-5 times. What does Jon do?

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March 23, 2023

Facebook Ads Mistakes and Conversion Rate

One of the biggest mistakes Facebook advertisers make is related to conversion rate. Here's an example of how not all clicks are created equal and how your overall conversion rate can make you do crazy things.

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