Welcome to The Pubcast with Jon Loomer!

Episodes

Aug. 1, 2023

The Source of Motivation

Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.

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July 27, 2023

How Meta Credits Ads for Conversions

If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...

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July 25, 2023

How to Publish One Video Per Day

The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your …

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July 20, 2023

The Surprising Impact of an AI Chatbot

When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.

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July 18, 2023

Remarketing and the 80-20 Rule

How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.

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July 13, 2023

When Should You Use Advantage+ Placements?

Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?

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July 11, 2023

Is Detailed Targeting Dead?

They may not be dead yet, but all signs are that we're heading in this direction. Here's why...

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July 6, 2023

The Potential Problem with AI Chatbots

AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.

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July 4, 2023

You Should Republish Underperforming Videos

If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.

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June 29, 2023

Why Aren't Some Ad Reviews Instantaneous?

It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.

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June 27, 2023

Meta Is So Bad at Naming Stuff

Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even mean?

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June 22, 2023

Update Your Assumptions

Over time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid processes. This can be dangerous.

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June 20, 2023

Stop Blaming the System

Stop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using them. But, they could work for you!

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June 15, 2023

The Most Important Skill of an Advertiser

If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should do something, try it. Experiment!

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June 13, 2023

The Metrics You Should Care About

Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary.

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June 8, 2023

Keep it Simple with Facebook Ads

We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more.

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June 6, 2023

Understand How the Algorithm Works

This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can help and hurt you.

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June 1, 2023

Be Ethical to a Fault

Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse.

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May 30, 2023

Links Are Down on Facebook, But Does It Matter?

In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does it really mean anything?

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May 25, 2023

How are Meta's Changes to Aggregated Event Measurement Possible?

Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!

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May 23, 2023

Do Not Ignore Meta's Twitter Competitor

It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with copying competitors, this could be different...

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May 18, 2023

Embrace 'It Depends'

If you're a Facebook advertiser, understand the nuance. There are so many factors that determine whether or not your ads are successful, and many of these factors are outside of your control. It's okay to say "It Depends."

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May 16, 2023

5 Reasons for a Drop in Meta Ad Prices

Meta announced that the average ad price dropped for the fifth straight quarter, year-over-year. How is that possible? Here are five potential explanations...

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May 11, 2023

Guaranteed Hack for Facebook Ads Success

It doesn't matter what your budget, industry, or product. This approach will work... Right??

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