Welcome to The Pubcast with Jon Loomer!

Episodes

Sept. 14, 2022

Ways to Use Custom Metrics in Ads Manager

Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story.…

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Aug. 30, 2022

What's up with these weird ads??

We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about: • Fa…

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Aug. 26, 2022

Special Ad Audiences are Going Away

If you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a…

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Aug. 16, 2022

New B2B Targeting Options for Facebook Ads

Meta has released a series of new B2B targeting options to allow you to reach business decision makers and admins of new business…

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Aug. 9, 2022

How Advantage+ Creative Works

You've likely seen a new feature that allows you to make up to three different creative optimizations of your Facebook ad. This i…

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Aug. 4, 2022

How Meta Could Leverage Outbound Clicks

If you sell a product on Amazon or another third-party site, the struggle is real with advertising. You can't remarket to people …

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Aug. 2, 2022

Audience Network Rewarded Video Placement and Inflated ThruPlay Numbe…

If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably a…

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May 23, 2022

When Life Gets in the Way

This episode is going to be a little (or a lot) different than most. Not about Facebook ads. This is about balancing the million …

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May 20, 2022

Lead Filtering, Gated Content, and Creative Flexibility Coming to Lea…

Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details we…

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May 18, 2022

New Feature: Marketing Messages from Meta Business Suite

Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the abili…

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May 16, 2022

A Rant About Building Your House on Rented Land

One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you do…

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May 13, 2022

Meta Needs Facebook Search Ads Based on Search Terms

While you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people us…

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May 11, 2022

Meta Needs Lead Form Integration with Instant Experience Ads

The truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would…

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May 9, 2022

Meta Needs Breakdowns for Any Type of Audience Expansion

I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded…

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May 6, 2022

Meta Needs an Impressions Shown Custom Audience

Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, t…

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May 4, 2022

Meta Needs Frequency Capping for More Optimization Options

One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within …

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May 2, 2022

Meta Needs Facebook Podcasting Features for Advertisers

Facebook Podcasts still haven't been fully rolled out, and there are rumors that Meta may change course on its investment. But, t…

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April 29, 2022

Meta Needs Additional Targeting and Optimization Options for Video

Right now, you can target people who have viewed your videos for a certain amount of time. And optimization can focus on those wh…

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April 27, 2022

Meta Needs Follower Targeting with More Granularity

Imagine you could target all people who followed your page during the past 30 days. Maybe send them a special message or invite t…

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April 25, 2022

Meta Needs Granularity of Page Engagement Targeting

You can use Page Engagement Audiences to target anyone who has engaged with your page or anyone who has engaged with your page's …

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April 22, 2022

Meta Needs Standard Events for Quality Website Traffic

Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and…

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April 20, 2022

Meta Needs an Option to Optimize for Quality Traffic or Engagement

This one enhancement would drastically change my advertising, and maybe yours. Right now, the focus is to get you the most link c…

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April 18, 2022

Meta Needs Organic Conversion Reporting

I'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted…

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April 16, 2022

The Next Phase of The Pubcast

A week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150…

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