Welcome to The Pubcast with Jon Loomer!


Jan. 31, 2023

We Don't Like Change

The future of AI is both exciting and scary. Some of the scary stuff is based on predictions, and we really don't know what's going to happen. Seriously, I don't know. It's not my expertise. But what absolutely is scary …

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Jan. 26, 2023

A Little Bit of Luck

It's okay to admit that you need a little bit of luck. I don't mean that we don't deserve our success. But there's an element of being in the exact right place at the exact right time. As I look …

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Jan. 25, 2023

The Struggles of Building and Maintaining Business Relationships

In this episode, Jon and JR explore the contradictions related to the way many business partnerships start and why Jon struggles to form them.

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Jan. 24, 2023

ChatGPT Wrote a Movie

I worked with ChatGPT to create a 60-second movie and then I recorded it. Creating this script was a process. I asked ChatGPT some specific questions. I didn't like the initial results. I gave it more instruction. It was a …

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Jan. 19, 2023

Will ChatGPT and AI Make Your Job Obsolete?

If you have anxiety about ChatGPT and AI making your job obsolete, allow me to talk you off of this ledge. Is it scary? Yes. Absolutely. This technology is likely to be more impactful and disruptive than anything we've seen …

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Jan. 18, 2023

AI Just Leapt Forward with ChatGPT. What Happens Now?

Jon and Luke discuss the potential impact and use cases of ChatGPT and AI during this incredible time of discovery, innovation, and change.

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Jan. 17, 2023

A Misunderstanding of ChatGPT and AI

Much of the criticism and skepticism in reaction to ChatGPT and AI is misplaced due to a misunderstanding of its value and purpose. Let's shed some light on how you should look at it...

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Jan. 12, 2023

How Often Should You Update Facebook Ad Creative?

This is a question I get a lot. Should you update your creative every couple of weeks? Every month? How can you avoid ad creative fatigue? There are three factors to consider.

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Jan. 10, 2023

How I Edit My Videos

The most common question I get these days is how I edit my videos. In some cases, I think the question is misguided. But I explain what I do here...

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Jan. 5, 2023

5 Ways to Start Your Year

If you're an entrepreneur, this is a critical time of the year. Start 2023 by doing these five things.

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Jan. 3, 2023

Content Marketing Production Goals for 2023

You should have revenue and KPI goals. But first, you need to establish content marketing production goals. If you accomplish them, you'll be more likely to reach those KPI goals.

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Dec. 28, 2022

Auction Overlap Can Impact the Delivery of Your Facebook Ads

While the claim that you can compete against yourself in the same auction is a myth, Auction Overlap can still lead to problems. In this Shot, Jon explains what Auction Overlap is and this issues that can result.

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Dec. 21, 2022

Stopping the Bleeding is Growth, Too

The Pubcast is back! After a long hiatus, Jon invites John Robinson, his business manager and Backup CEO, back to the Pub with drinks in hand. Topics discussed: • Taking the Pubcast for granted • The importance of trying new …

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Dec. 19, 2022

How to Create a Video Funnel with Facebook Ads

Here's how to create a powerful video funnel with Facebook ads. 1. Publish videos regularly to Facebook and Instagram. I'm publishing one or two Reels per day. 2. Create an audience of anyone who watched 95% of any of your …

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Dec. 16, 2022

How to Get Started with Short-Form Video

The content creation graveyard is littered with creators who started and gave up. The beginning is the hardest part. This is how you can approach short-form video with the right frame of mind...

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Dec. 15, 2022

When View Through Conversions Happen

Some of the conversions that Facebook reports in Ads Manager never required someone to click on your ad. Here are two examples.

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Dec. 14, 2022

Get to the Damn Point

If you host a podcast, it really is that simple...

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Dec. 13, 2022

How Facebook Could Highlight Organic Conversions

If someone shares your ad and the person you did not pay to reach converts, Facebook will not report it. They could, but they don't. Likewise, if you have the pixel and conversion events on your website, Facebook knows if …

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Dec. 12, 2022

How Facebook Ads Get Credit for a Conversion

One of the most common sources of confusion among advertisers is a misunderstanding of how Facebook credits an ad for a conversion. Here's a quick explanation of how that works.

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Dec. 9, 2022

How to Plan for a Successful 2023

A successful 2023 starts with a plan. A plan requires prioritization and grouping of similar tasks by day to be as focused as possible. Here's how you can approach it...

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Dec. 8, 2022

Stop Winging It

Do you feel disorganized and scattered? It's probably because you're winging it. Here's how you can get focused and specialized...

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Dec. 7, 2022

Stop Chasing Easy

Some of the most popular content attempts to tell us how easy it is to accomplish some of the most difficult things. We want easy when we are unable or willing to do the hard stuff. Embrace the difficulty. That's …

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Dec. 6, 2022

Why Can't We Do This With Video Views Audiences?

There are a couple of updates Facebook advertisers desperately need that could drastically improve the quality and effectiveness of video views audiences.

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Dec. 5, 2022

Should You Go Broad?

Should you go completely broad with your Facebook ads targeting? No interests, no lookalike audiences, nothing? The strategy actually has some merit, but only for certain circumstances.

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