Episodes
PUBCAST: 5 Facebook Ads Tips for March
I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.
PUBCAST SHOT: What Interests Are Used to Target You?
Questions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start…
PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inac…
Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a u…
PUBCAST SHOT: How to Stay Updated on Meta Ad Changes
There's a ton going on in the world of Facebook and Meta advertising, so how do you stay on top of it all? There are three main t…
PUBCAST SHOT: 7 Reasons You Can't Merge Facebook Pages
There are plenty of good business reasons for merging Facebook business pages. There are also several obstacles to doing it. Some…
PUBCAST SHOT: Facebook is Punishing Watchbait (They Say)
Facebook is going to start punishing video posts that utilize "watchbait" by withholding important information, using sensational…
PUBCAST SHOT: An Old Man Rant About Saying 'Meta'
Do you use the word 'Meta' when referring to the family of apps related to Facebook, Instagram, WhatsApp, and Messenger? I've had…
PUBCAST: A Deep Dive Into Meta Advantage
Earlier, I published a Shot about the basics of Meta Advantage. But, this topic deserves more attention. Here, I dig into precise…
PUBCAST SHOT: Factors That Impact Your Facebook Ads Budget
How much should you spend on Facebook ads? I get asked this a lot. There isn't a simple answer, but there are several factors to …
PUBCAST SHOT: What is Meta Advantage?
Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and fun…
PUBCAST SHOT: How to Approach Facebook Ads Scaling
One of the biggest challenges Facebook advertisers face is scaling. You can get great initial results, but either they don't last…
PUBCAST SHOT: How to Schedule Regular Emails of Your Ad Reports
Within custom Facebook ad reports, you can choose to have regular emails sent (daily, weekly, or monthly) with your saved report …
PUBCAST SHOT: How You Can Still Compare Attribution Settings
I've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 20…
PUBCAST SHOT: How Facebook's A/B Test Feature Works
If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Faceboo…
PUBCAST SHOT: Dynamic Experiences
Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need…
PUBCAST: 7 Facebook Ads Creative Optimization Features
Facebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or funct…
PUBCAST SHOT: An Introduction to Web Events
Web events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works an…
PUBCAST SHOT: Advantages and Disadvantages of Facebook Lead Ads
Facebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part…
PUBCAST SHOT: Multiple Text Options Ad Optimization
Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and l…
PUBCAST SHOT: How Call Extension Ads Work
Call extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed.…
PUBCAST SHOT: How to Optimize Creative For Each Person
Facebook added an option when using Dynamic Creative called Optimize Creative For Each Person. This is actually a pretty big enha…
PUBCAST SHOT: How to View Results When Using Dynamic Creative
Dynamic Creative is a nice option that helps you find the best combination of assets to get you, in theory, the best possible res…
PUBCAST: Building Off a Spark
A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere.…
PUBCAST SHOT: How to Use Dynamic Creative
Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works a…