Welcome to The Pubcast with Jon Loomer!


April 2, 2022

PUBCAST: 5 Facebook Ads Tips for March

I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.

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March 31, 2022

PUBCAST SHOT: What Interests Are Used to Target You?

Questions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start…

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March 30, 2022

PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inac…

Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a u…

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March 29, 2022

PUBCAST SHOT: How to Stay Updated on Meta Ad Changes

There's a ton going on in the world of Facebook and Meta advertising, so how do you stay on top of it all? There are three main t…

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March 28, 2022

PUBCAST SHOT: 7 Reasons You Can't Merge Facebook Pages

There are plenty of good business reasons for merging Facebook business pages. There are also several obstacles to doing it. Some…

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March 27, 2022

PUBCAST SHOT: Facebook is Punishing Watchbait (They Say)

Facebook is going to start punishing video posts that utilize "watchbait" by withholding important information, using sensational…

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March 26, 2022

PUBCAST SHOT: An Old Man Rant About Saying 'Meta'

Do you use the word 'Meta' when referring to the family of apps related to Facebook, Instagram, WhatsApp, and Messenger? I've had…

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March 25, 2022

PUBCAST: A Deep Dive Into Meta Advantage

Earlier, I published a Shot about the basics of Meta Advantage. But, this topic deserves more attention. Here, I dig into precise…

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March 24, 2022

PUBCAST SHOT: Factors That Impact Your Facebook Ads Budget

How much should you spend on Facebook ads? I get asked this a lot. There isn't a simple answer, but there are several factors to …

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March 24, 2022

PUBCAST SHOT: What is Meta Advantage?

Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and fun…

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March 22, 2022

PUBCAST SHOT: How to Approach Facebook Ads Scaling

One of the biggest challenges Facebook advertisers face is scaling. You can get great initial results, but either they don't last…

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March 21, 2022

PUBCAST SHOT: How to Schedule Regular Emails of Your Ad Reports

Within custom Facebook ad reports, you can choose to have regular emails sent (daily, weekly, or monthly) with your saved report …

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March 20, 2022

PUBCAST SHOT: How You Can Still Compare Attribution Settings

I've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 20…

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March 19, 2022

PUBCAST SHOT: How Facebook's A/B Test Feature Works

If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Faceboo…

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March 18, 2022

PUBCAST SHOT: Dynamic Experiences

Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need…

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March 18, 2022

PUBCAST: 7 Facebook Ads Creative Optimization Features

Facebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or funct…

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March 17, 2022

PUBCAST SHOT: An Introduction to Web Events

Web events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works an…

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March 16, 2022

PUBCAST SHOT: Advantages and Disadvantages of Facebook Lead Ads

Facebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part…

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March 15, 2022

PUBCAST SHOT: Multiple Text Options Ad Optimization

Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and l…

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March 14, 2022

PUBCAST SHOT: How Call Extension Ads Work

Call extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed.…

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March 13, 2022

PUBCAST SHOT: How to Optimize Creative For Each Person

Facebook added an option when using Dynamic Creative called Optimize Creative For Each Person. This is actually a pretty big enha…

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March 12, 2022

PUBCAST SHOT: How to View Results When Using Dynamic Creative

Dynamic Creative is a nice option that helps you find the best combination of assets to get you, in theory, the best possible res…

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March 11, 2022

PUBCAST: Building Off a Spark

A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere.…

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March 10, 2022

PUBCAST SHOT: How to Use Dynamic Creative

Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works a…

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