I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.
Questions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start…
Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a u…
There's a ton going on in the world of Facebook and Meta advertising, so how do you stay on top of it all? There are three main t…
There are plenty of good business reasons for merging Facebook business pages. There are also several obstacles to doing it. Some…
Facebook is going to start punishing video posts that utilize "watchbait" by withholding important information, using sensational…
Do you use the word 'Meta' when referring to the family of apps related to Facebook, Instagram, WhatsApp, and Messenger? I've had…
Earlier, I published a Shot about the basics of Meta Advantage. But, this topic deserves more attention. Here, I dig into precise…
How much should you spend on Facebook ads? I get asked this a lot. There isn't a simple answer, but there are several factors to …
Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and fun…
One of the biggest challenges Facebook advertisers face is scaling. You can get great initial results, but either they don't last…
Within custom Facebook ad reports, you can choose to have regular emails sent (daily, weekly, or monthly) with your saved report …
I've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 20…
If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Faceboo…
Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need…
Facebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or funct…
Web events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works an…
Facebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part…
Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and l…
Call extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed.…
Facebook added an option when using Dynamic Creative called Optimize Creative For Each Person. This is actually a pretty big enha…
Dynamic Creative is a nice option that helps you find the best combination of assets to get you, in theory, the best possible res…
A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere.…
Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works a…