Welcome to The Pubcast with Jon Loomer!


Dec. 1, 2022

Why Aren't Your Facebook Ads Working?

There are countless factors that contribute to the performance of your ads -- some that you can control and some you can't. Here are 20 in under 60 seconds...

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Nov. 30, 2022

The Solution to Audience Expansion

The Audience Expansion products should work, in theory. But there's one underlying problem with how they work now. And that problem could easily be solved with the addition of a very basic feature.

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Nov. 29, 2022

The First Thing You Should Do Before Running Ads on TikTok

If you're new to TikTok, you're not ready to create ads yet. Take a step back and go through this process first...

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Nov. 28, 2022

The Most Important Lesson when Adjusting to Short-Form Video

You cannot assume that all platforms are the same. Your goals can change because people on some platforms consume content differently. Here's what I learned...

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Nov. 23, 2022

Consider Pulling Back on Your Advertising

As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every brand. It's possible you should consider pulling back on ads by either lowering your budget or pausing for …

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Nov. 22, 2022

Facebook Needs Quality Optimization Option

Traffic and engagement campaigns for Facebook advertising are mostly unusable. But that could instantly change if Facebook made this one option available...

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Nov. 21, 2022

How to Run Ads for High Value Purchases

You can have Facebook optimize for a high Return on Ad Spend rather than focusing on the volume of purchases. Here's how that works...

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Nov. 18, 2022

Is Jon Abandoning Facebook?

Jon is suddenly hyper-focused on creating TikTok ads-related content. Why is that? Is he abandoning Facebook? Let's get straight to the point...

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Nov. 17, 2022

When Optimization Works Against You

The algorithm is powerful. It can do things quickly and automatically that is simply not possible to do manually. But there are times when this powerful algorithm can work against you.

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Nov. 16, 2022

The Value of Free Content

Not every marketing effort needs to have the goal of making money. In fact, there are times when you should create content with the explicit purpose of providing value while expecting nothing in return. Here's why...

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Nov. 15, 2022

Formula for Determining Your Campaign Budget

How do you establish your campaign budget? Don't guess. Here's a simple formula to get you thinking about the ideal amount to accomplish your goals.

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Nov. 14, 2022

How Slow-Talkers Can Create Short-Form Video

If you're a slow-talker who fumbles your words and struggles to get to the point (not mentioning any names here), short-form video can seem especially intimidating. You can actually do it without changing yourself or adding pressure to keep a...

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Nov. 11, 2022

The Proper Setup When Managing Ads for Others

In this Pubcast Shot, Jon quickly explains the best possible setup when managing ads for clients. Stay within these guidelines. It may be more work up front, but you'll be happy you did it.

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Nov. 10, 2022

A Pivot Towards Short-Form Video

In this Pubcast Shot, Jon discusses his recent pivot towards short-form video, walking through what he did during the month of October.

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Nov. 1, 2022

28-Day Click Attribution is BACK!

In some huge news for advertisers, Meta is bringing back 28-day click attribution. This is huge for connecting conversions to our advertising efforts. Here's what you need to know.

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Oct. 10, 2022

How to Prepare for Restriction Period for Political Ads in the US

Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon discusses what that means, when it happens, what you can do, and what you can't do. Read the related blog post …

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Oct. 4, 2022

Should You Use Advantage Custom Audiences?

Facebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes. Is this good? Should you use it? Well... It depends! Read more here: Don't forget to subscribe, rate, and review!

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Sept. 27, 2022

What Gated Content for Lead Ads Means for Advertisers

Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after completing a lead form. What does it mean? Who will benefit most? Jon discusses in …

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Sept. 14, 2022

Ways to Use Custom Metrics in Ads Manager

Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story. With custom metrics, you can combine multiple metrics into a formula to better summarize and express what you care …

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Aug. 30, 2022

What's up with these weird ads??

We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about: • Facebook scams (why does this keep happening??) • Advertisers getting shut down • Does Facebook care...

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Aug. 26, 2022

Special Ad Audiences are Going Away

If you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a breakdown regarding what this means, the dates you need to be aware of, and what to do next. Don't forget …

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Aug. 16, 2022

New B2B Targeting Options for Facebook Ads

Meta has released a series of new B2B targeting options to allow you to reach business decision makers and admins of new businesses. Here's how it works. Don't forget to subscribe, rate, and review!

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Aug. 9, 2022

How Advantage+ Creative Works

You've likely seen a new feature that allows you to make up to three different creative optimizations of your Facebook ad. This isn't scary. It's Advantage+ Creative, and here's how it works...

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Aug. 4, 2022

How Meta Could Leverage Outbound Clicks

If you sell a product on Amazon or another third-party site, the struggle is real with advertising. You can't remarket to people who clicked on your ad. Your optimization options aren't ideal. But, Meta has something they could do that, …

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