Episodes
Meta Needs Organic Conversion Reporting
I'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted…
The Next Phase of The Pubcast
A week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150…
PUBCAST: Celebrating 150 Episodes in 150 Days
This is it! It's the big one! The 150th episode in 150 days. Is the streak over? What did I learn from it? I discuss what I learn…
PUBCAST SHOT: Reasons I'm Concerned About the Trend Towards Automation
With the announcement of Meta Advantage products, it's obvious that the trend is towards more automation. Why am I concerned abou…
PUBCAST SHOT: When Should You Use Facebook Lead Ads?
Are there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your webs…
PUBCAST SHOT: How Do Suggested Posts Impact the News Feed?
Lately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decide…
PUBCAST SHOT: 7 Benefits of Domain Verification
I've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, …
PUBCAST SHOT: Keep it Simple
I get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you…
PUBCAST SHOT: Facebook is Testing Custom Audience Expansion
First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audienc…
PUBCAST: 5 Facebook Ads Tips for March
I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.
PUBCAST SHOT: What Interests Are Used to Target You?
Questions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start…
PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inac…
Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a u…
PUBCAST SHOT: How to Stay Updated on Meta Ad Changes
There's a ton going on in the world of Facebook and Meta advertising, so how do you stay on top of it all? There are three main t…
PUBCAST SHOT: 7 Reasons You Can't Merge Facebook Pages
There are plenty of good business reasons for merging Facebook business pages. There are also several obstacles to doing it. Some…
PUBCAST SHOT: Facebook is Punishing Watchbait (They Say)
Facebook is going to start punishing video posts that utilize "watchbait" by withholding important information, using sensational…
PUBCAST SHOT: An Old Man Rant About Saying 'Meta'
Do you use the word 'Meta' when referring to the family of apps related to Facebook, Instagram, WhatsApp, and Messenger? I've had…
PUBCAST: A Deep Dive Into Meta Advantage
Earlier, I published a Shot about the basics of Meta Advantage. But, this topic deserves more attention. Here, I dig into precise…
PUBCAST SHOT: Factors That Impact Your Facebook Ads Budget
How much should you spend on Facebook ads? I get asked this a lot. There isn't a simple answer, but there are several factors to …
PUBCAST SHOT: What is Meta Advantage?
Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and fun…
PUBCAST SHOT: How to Approach Facebook Ads Scaling
One of the biggest challenges Facebook advertisers face is scaling. You can get great initial results, but either they don't last…
PUBCAST SHOT: How to Schedule Regular Emails of Your Ad Reports
Within custom Facebook ad reports, you can choose to have regular emails sent (daily, weekly, or monthly) with your saved report …
PUBCAST SHOT: How You Can Still Compare Attribution Settings
I've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 20…
PUBCAST SHOT: How Facebook's A/B Test Feature Works
If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Faceboo…
PUBCAST SHOT: Dynamic Experiences
Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need…