Welcome to The Pubcast with Jon Loomer!

Episodes

May 9, 2023

The Impact of Reels on Instagram Growth

I started my short-form video journey on October 1, 2022. Prior to that point, I mostly used Instagram as an ad placement. From that point forward, I've published more than 250 videos to Instagram Reels. Here's what happened...

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May 4, 2023

What Happens When You Publish to YouTube Shorts Every Day

I've had a YouTube channel since 2012, but I've been very inconsistent with it. While I recently surpassed 15,00 subscribers, much of that came during the first few years. Very little happened on my channel up until November. And then …

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May 2, 2023

Should You Be Everywhere?

For the longest time, I would have agreed that it's a bad idea to try to be everywhere, and that you should focus on one or two platforms. That feeling changed with short-form video. Here's why...

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April 27, 2023

How to Increase Your Facebook Ads Budget Slowly and Safely

You're bound to find yourself in a situation where you want to increase your budget. Unfortunately, it's entirely unclear how much you can increase it without ruining your results -- and Facebook's guidance on this is awful. Here's how you …

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April 25, 2023

You're Looking at Your Facebook Ads Budget All Wrong

You start testing at a low budget. You get great results. Then you want to increase your budget, but you're afraid to make any changes that would restart the learning phase and impact those results. Maybe we're looking at this …

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April 20, 2023

How ChatGPT Sent Me Business

A really interesting thing happened recently. Someone who had never heard of me before, typed in a prompt to get a recommendation from ChatGPT for courses and resources to learn more about Facebook ads. The result was that it referred …

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April 18, 2023

The Benefits of Publishing a Video Every Day

Jon just hit 100 days in a row publishing a video to start 2023, and he can feel this in his bones. This is the best way to make progress -- even if it isn't blatantly obvious from day-to-day or …

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April 13, 2023

The Secret of Streaks and Maintaining a Productive Routine

If you struggle to maintain a productive daily routine, this is for you. I've struggled with this myself, but I've found a solution: Streaks.

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April 11, 2023

Why Isn't My Facebook Ads Budget Spending?

If you're having issues with Meta spending your ads budget, it's often due to a restriction of the algorithm related to one of four things.

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April 6, 2023

The Importance of Stubborn Consistency

It doesn't matter what type of content creator you are, this is the key to success.

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April 4, 2023

How to Build an Audience on TikTok

These are the things that I did to grow to 10,000 followers on TikTok in under six months. The number isn't everything, but it does matter.

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March 30, 2023

How Long Should Your Short-Form Video Be?

What's the ideal length of a short-form video? Jon talks about what he does and why.

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March 29, 2023

Recap of the Latest AI Updates

In the latest Pubcast, Luke and I recapped the latest in AI... 1:40 OpenAI, Google, and Bing AI Announcements 3:30 GPT4 Demo 8:31 Website Prototyping, Apps integrating with GPT (example: Be My Eyes) 15:54 OpenAI going closed source, visual element …

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March 28, 2023

How Often Should You Publish a New Video?

Is there an ideal frequency for publishing short-form videos? Some have said 3-5 times. What does Jon do?

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March 23, 2023

Facebook Ads Mistakes and Conversion Rate

One of the biggest mistakes Facebook advertisers make is related to conversion rate. Here's an example of how not all clicks are created equal and how your overall conversion rate can make you do crazy things.

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March 21, 2023

Should You Ever Turn on Audience Network?

While the Audience Network placement has earned its bad reputation among Meta advertisers, there may be times when you should keep it on...

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March 16, 2023

Clone Your Voice with AI

Jon used Resemble.ai to clone his voice for this episode. What do you think?

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March 14, 2023

Is Remarketing on Facebook Dead?

It's been popular lately to claim that Facebook remarketing is now dead. While certain types of remarketing (particularly general remarketing of all of your website visitors) may not be as effective or necessary as it once was, there are certain …

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March 9, 2023

Should You Repost TikTok Videos?

You may have heard creators recommend reposting the same video multiple times on TikTok. I decided to try this out, and here's what happened...

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March 8, 2023

The Three Phases of Procrastination

Jon put off this episode for as long as he could. He discusses the three phases of procrastination that he has dealt with, and maybe it can help you. 1. Shame 2. Acceptance 3. Dealing with It Productively

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March 7, 2023

Publish One Video Per Day

I have the goal of publishing at least one video per day in 2023, and it has very little to do with strategy.

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March 2, 2023

How Should You Set up the Conversions API?

What is the best, easiest, and cheapest way to set up the Conversions API? The answer isn't that simple. How are you managing the pixel right now? Does that tool have a built-in solution? Do you want to continue using …

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March 1, 2023

Website Performance, GA4, and Preparing for AI with Joel Hughes

Jon invites Joel Hughes to the Pub to discuss WordPress, GA4, and AI. Joel is the founder of Glass Mountains, which is a web support agency with clients in the UK and US (including Jon). Topics covered... 0:23 Music, CDs, …

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Feb. 28, 2023

The Huge Potential Problem with Meta Verified

There is a huge potential problem with Meta Verified that no one is talking about, and it's about what happens when a previously verified person cancels their subscription.

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