Welcome to The Pubcast with Jon Loomer!


March 17, 2022

PUBCAST SHOT: An Introduction to Web Events

Web events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works an…

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March 16, 2022

PUBCAST SHOT: Advantages and Disadvantages of Facebook Lead Ads

Facebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part…

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March 15, 2022

PUBCAST SHOT: Multiple Text Options Ad Optimization

Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and l…

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March 14, 2022

PUBCAST SHOT: How Call Extension Ads Work

Call extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed.…

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March 13, 2022

PUBCAST SHOT: How to Optimize Creative For Each Person

Facebook added an option when using Dynamic Creative called Optimize Creative For Each Person. This is actually a pretty big enha…

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March 12, 2022

PUBCAST SHOT: How to View Results When Using Dynamic Creative

Dynamic Creative is a nice option that helps you find the best combination of assets to get you, in theory, the best possible res…

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March 11, 2022

PUBCAST: Building Off a Spark

A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere.…

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March 10, 2022

PUBCAST SHOT: How to Use Dynamic Creative

Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works a…

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March 9, 2022

PUBCAST SHOT: How to Manage Audience Fragmentation

Audience fragmentation can become an issue when running multiple ad sets with different audiences that promote ads with similar c…

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March 8, 2022

PUBCAST SHOT: How to Share Ad Mockups with Clients

If you advertise for clients, you surely need to get approval on ad creative before ads can go live. There are two primary ways t…

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March 7, 2022

PUBCAST SHOT: Understanding the Attribution Setting

Back in 2021, the Attribution Setting was born. This new unified setting took the place of the Conversion Window and Attribution …

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March 6, 2022

PUBCAST SHOT: Shrinking Audiences and Remarketing

We know that website custom audiences will shrink due to iOS opt-outs. What we don't know, because Facebook never makes it clear,…

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March 5, 2022

PUBCAST SHOT: Two Benefits of Domain Verification

Most advertisers understand the importance of domain verification since the rollout of iOS 14+ changes in 2021. But there is actu…

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March 4, 2022

PUBCAST: Remember That?

Oh, this was fun. In this episode of The Pubcast, I take a trip down memory lane and remember some of the things that you may hav…

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March 3, 2022

PUBCAST SHOT: Block and Allow Lists for Use of Your Pixel

If you've spent any time in Events Manager, you've surely received notifications from Facebook related to unrecognized domains se…

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March 2, 2022

PUBCAST SHOT: Video Breakdowns Provide Important Context

If you've run any video ads at all, you're undoubtedly familiar with auto-play. This can be good and bad, but it ultimately compl…

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March 1, 2022

PUBCAST SHOT: What is Advanced Matching?

Advanced Matching is a little thing that can provide incremental improvements to your conversion attribution, optimization, and t…

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Feb. 28, 2022

PUBCAST SHOT: What Are Automatic Events?

Automatic Events can help you set up those pesky standard events automatically (hence the name) without code. Here's how to turn …

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Feb. 27, 2022

PUBCAST SHOT: Conditional Formatting for Your Ad Reports

Facebook has started rolling out custom formatting for ad reports, and it could be super helpful. Here's how to find out whether …

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Feb. 26, 2022

PUBCAST SHOT: How the Ad Auction Works

The ad auction is what determines who sees an ad. How do you win an auction? Your ad needs to have the highest total score, which…

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Feb. 25, 2022

PUBCAST: 100 Days of Pubcasts

On November 10, I published a podcast episode. I had no idea what I was starting. I'd end up going on a streak of publishing a ne…

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Feb. 24, 2022

PUBCAST SHOT: What Is Advantage Plus?

Some advertisers have seen the Advantage Plus campaign creation method when setting up a conversions campaign in Ads Manager. It'…

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Feb. 23, 2022

PUBCAST SHOT: Facebook Ads On a Budget

The big spenders can make the most impact, but that doesn't mean that you can't drive results on a budget. But, with those restri…

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Feb. 22, 2022

PUBCAST SHOT: Should You Use the Pixel Event Setup Tool?

The Pixel Event Setup Tool is a great concept. Add standard events to your website without the need for code. Unfortunately, it r…

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