Welcome to The Pubcast with Jon Loomer!


Jan. 12, 2023

How Often Should You Update Facebook Ad Creative?

This is a question I get a lot. Should you update your creative every couple of weeks? Every month? How can you avoid ad creative fatigue? There are three factors to consider.

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Jan. 10, 2023

How I Edit My Videos

The most common question I get these days is how I edit my videos. In some cases, I think the question is misguided. But I explain what I do here...

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Jan. 5, 2023

5 Ways to Start Your Year

If you're an entrepreneur, this is a critical time of the year. Start 2023 by doing these five things.

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Jan. 3, 2023

Content Marketing Production Goals for 2023

You should have revenue and KPI goals. But first, you need to establish content marketing production goals. If you accomplish them, you'll be more likely to reach those KPI goals.

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Dec. 28, 2022

Auction Overlap Can Impact the Delivery of Your Facebook Ads

While the claim that you can compete against yourself in the same auction is a myth, Auction Overlap can still lead to problems. In this Shot, Jon explains what Auction Overlap is and this issues that can result.

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Dec. 21, 2022

Stopping the Bleeding is Growth, Too

The Pubcast is back! After a long hiatus, Jon invites John Robinson, his business manager and Backup CEO, back to the Pub with drinks in hand. Topics discussed: • Taking the Pubcast for granted • The importance of trying new …

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Dec. 19, 2022

How to Create a Video Funnel with Facebook Ads

Here's how to create a powerful video funnel with Facebook ads. 1. Publish videos regularly to Facebook and Instagram. I'm publishing one or two Reels per day. 2. Create an audience of anyone who watched 95% of any of your …

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Dec. 16, 2022

How to Get Started with Short-Form Video

The content creation graveyard is littered with creators who started and gave up. The beginning is the hardest part. This is how you can approach short-form video with the right frame of mind...

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Dec. 15, 2022

When View Through Conversions Happen

Some of the conversions that Facebook reports in Ads Manager never required someone to click on your ad. Here are two examples.

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Dec. 14, 2022

Get to the Damn Point

If you host a podcast, it really is that simple...

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Dec. 13, 2022

How Facebook Could Highlight Organic Conversions

If someone shares your ad and the person you did not pay to reach converts, Facebook will not report it. They could, but they don't. Likewise, if you have the pixel and conversion events on your website, Facebook knows if …

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Dec. 12, 2022

How Facebook Ads Get Credit for a Conversion

One of the most common sources of confusion among advertisers is a misunderstanding of how Facebook credits an ad for a conversion. Here's a quick explanation of how that works.

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Dec. 9, 2022

How to Plan for a Successful 2023

A successful 2023 starts with a plan. A plan requires prioritization and grouping of similar tasks by day to be as focused as possible. Here's how you can approach it...

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Dec. 8, 2022

Stop Winging It

Do you feel disorganized and scattered? It's probably because you're winging it. Here's how you can get focused and specialized...

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Dec. 7, 2022

Stop Chasing Easy

Some of the most popular content attempts to tell us how easy it is to accomplish some of the most difficult things. We want easy when we are unable or willing to do the hard stuff. Embrace the difficulty. That's …

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Dec. 6, 2022

Why Can't We Do This With Video Views Audiences?

There are a couple of updates Facebook advertisers desperately need that could drastically improve the quality and effectiveness of video views audiences.

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Dec. 5, 2022

Should You Go Broad?

Should you go completely broad with your Facebook ads targeting? No interests, no lookalike audiences, nothing? The strategy actually has some merit, but only for certain circumstances.

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Dec. 2, 2022

The Impact of Short-Form Video

The frustrating part about short-form video is that it's not always evident that you're making an impact. If you create videos the way I do, you will rarely see direct ROI. But I was given two powerful examples recently of …

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Dec. 1, 2022

Why Aren't Your Facebook Ads Working?

There are countless factors that contribute to the performance of your ads -- some that you can control and some you can't. Here are 20 in under 60 seconds...

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Nov. 30, 2022

The Solution to Audience Expansion

The Audience Expansion products should work, in theory. But there's one underlying problem with how they work now. And that problem could easily be solved with the addition of a very basic feature.

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Nov. 29, 2022

The First Thing You Should Do Before Running Ads on TikTok

If you're new to TikTok, you're not ready to create ads yet. Take a step back and go through this process first...

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Nov. 28, 2022

The Most Important Lesson when Adjusting to Short-Form Video

You cannot assume that all platforms are the same. Your goals can change because people on some platforms consume content differently. Here's what I learned...

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Nov. 23, 2022

Consider Pulling Back on Your Advertising

As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every brand. It's possible you should consider pulling back on ads by either lowering your budget or pausing for …

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Nov. 22, 2022

Facebook Needs Quality Optimization Option

Traffic and engagement campaigns for Facebook advertising are mostly unusable. But that could instantly change if Facebook made this one option available...

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