Welcome to The Pubcast with Jon Loomer!

Episodes

Dec. 14, 2022

Get to the Damn Point

If you host a podcast, it really is that simple...

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Dec. 13, 2022

How Facebook Could Highlight Organic Conversions

If someone shares your ad and the person you did not pay to reach converts, Facebook will not report it. They could, but they don't. Likewise, if you have the pixel and conversion events on your website, Facebook knows if …

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Dec. 12, 2022

How Facebook Ads Get Credit for a Conversion

One of the most common sources of confusion among advertisers is a misunderstanding of how Facebook credits an ad for a conversion. Here's a quick explanation of how that works.

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Dec. 9, 2022

How to Plan for a Successful 2023

A successful 2023 starts with a plan. A plan requires prioritization and grouping of similar tasks by day to be as focused as possible. Here's how you can approach it...

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Dec. 8, 2022

Stop Winging It

Do you feel disorganized and scattered? It's probably because you're winging it. Here's how you can get focused and specialized...

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Dec. 7, 2022

Stop Chasing Easy

Some of the most popular content attempts to tell us how easy it is to accomplish some of the most difficult things. We want easy when we are unable or willing to do the hard stuff. Embrace the difficulty. That's …

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Dec. 6, 2022

Why Can't We Do This With Video Views Audiences?

There are a couple of updates Facebook advertisers desperately need that could drastically improve the quality and effectiveness of video views audiences.

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Dec. 5, 2022

Should You Go Broad?

Should you go completely broad with your Facebook ads targeting? No interests, no lookalike audiences, nothing? The strategy actually has some merit, but only for certain circumstances.

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Dec. 2, 2022

The Impact of Short-Form Video

The frustrating part about short-form video is that it's not always evident that you're making an impact. If you create videos the way I do, you will rarely see direct ROI. But I was given two powerful examples recently of …

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Dec. 1, 2022

Why Aren't Your Facebook Ads Working?

There are countless factors that contribute to the performance of your ads -- some that you can control and some you can't. Here are 20 in under 60 seconds...

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Nov. 30, 2022

The Solution to Audience Expansion

The Audience Expansion products should work, in theory. But there's one underlying problem with how they work now. And that problem could easily be solved with the addition of a very basic feature.

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Nov. 29, 2022

The First Thing You Should Do Before Running Ads on TikTok

If you're new to TikTok, you're not ready to create ads yet. Take a step back and go through this process first...

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Nov. 28, 2022

The Most Important Lesson when Adjusting to Short-Form Video

You cannot assume that all platforms are the same. Your goals can change because people on some platforms consume content differently. Here's what I learned...

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Nov. 23, 2022

Consider Pulling Back on Your Advertising

As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every brand. It's possible you should consider pulling back on ads by either lowering your budget or pausing for …

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Nov. 22, 2022

Facebook Needs Quality Optimization Option

Traffic and engagement campaigns for Facebook advertising are mostly unusable. But that could instantly change if Facebook made this one option available...

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Nov. 21, 2022

How to Run Ads for High Value Purchases

You can have Facebook optimize for a high Return on Ad Spend rather than focusing on the volume of purchases. Here's how that works...

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Nov. 18, 2022

Is Jon Abandoning Facebook?

Jon is suddenly hyper-focused on creating TikTok ads-related content. Why is that? Is he abandoning Facebook? Let's get straight to the point...

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Nov. 17, 2022

When Optimization Works Against You

The algorithm is powerful. It can do things quickly and automatically that is simply not possible to do manually. But there are times when this powerful algorithm can work against you.

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Nov. 16, 2022

The Value of Free Content

Not every marketing effort needs to have the goal of making money. In fact, there are times when you should create content with the explicit purpose of providing value while expecting nothing in return. Here's why...

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Nov. 15, 2022

Formula for Determining Your Campaign Budget

How do you establish your campaign budget? Don't guess. Here's a simple formula to get you thinking about the ideal amount to accomplish your goals.

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Nov. 14, 2022

How Slow-Talkers Can Create Short-Form Video

If you're a slow-talker who fumbles your words and struggles to get to the point (not mentioning any names here), short-form video can seem especially intimidating. You can actually do it without changing yourself or adding pressure to keep a...

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Nov. 11, 2022

The Proper Setup When Managing Ads for Others

In this Pubcast Shot, Jon quickly explains the best possible setup when managing ads for clients. Stay within these guidelines. It may be more work up front, but you'll be happy you did it.

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Nov. 10, 2022

A Pivot Towards Short-Form Video

In this Pubcast Shot, Jon discusses his recent pivot towards short-form video, walking through what he did during the month of October.

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Nov. 1, 2022

28-Day Click Attribution is BACK!

In some huge news for advertisers, Meta is bringing back 28-day click attribution. This is huge for connecting conversions to our advertising efforts. Here's what you need to know.

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