Welcome to The Pubcast with Jon Loomer!


Feb. 13, 2022

PUBCAST SHOT: Exploring View-Through Conversions

Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversion…

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Feb. 12, 2022

PUBCAST SHOT: Catalog Custom Audiences

You can now create custom audiences based on engagement with your product catalog. There are a couple of primary benefits to this…

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Feb. 11, 2022

PUBCAST: Could I Reach All of My Followers With an Ad? (The Final Rep…

Three months ago (on November 6, to be exact), I started an experiment. I wanted to see if I could reach all of my Facebook follo…

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Feb. 10, 2022

PUBCAST SHOT: Ask These Basic Questions to Better Measure Success

If you're only looking at surface-level metrics to measure the success of your ads, you aren't doing your job. You need to dig de…

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Feb. 9, 2022

PUBCAST SHOT: Deduplication of Events

If you're using both browser events from your pixel and server events from the API, you are probably sending the same events for …

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Feb. 8, 2022

PUBCAST SHOT: Website Custom Audiences I Use

While cold, broad targeting is becoming increasingly popular, I still find warm targeting to be incredibly effective and importan…

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Feb. 7, 2022

PUBCAST SHOT: Custom Events That I Use

Do you use custom web events to track, optimize for, and target actions that fall outside of standard events? I do! Here, I walk …

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Feb. 6, 2022

PUBCAST SHOT: How to Create Custom Metrics in Ads Manager

Maybe you use your own formulas to determine the performance of your Facebook ads. You can actually use these formulas to create …

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Feb. 5, 2022

PUBCAST SHOT: Facebook Removed a Ton of Targeting, So Now What?

Back in November, Facebook announced that they'd be removing some Detailed Targeting options. Now that those options were removed…

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Feb. 4, 2022

PUBCAST: Sprinkling, an Unfinished Facebook Ads Strategy

I've been experimenting with a new Facebook ads strategy that I'm really excited about. It remains unfinished as there are still …

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Feb. 3, 2022

PUBCAST SHOT: Facebook Needs an Ads Optimization Option for Content C…

Facebook ads optimization is seriously lacking for content creators -- specifically for bloggers. Optimizing for Link Clicks or L…

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Feb. 2, 2022

PUBCAST SHOT: Facebook Ads and Non-Discrimination Compliance

Facebook is requiring advertisers to indicate that they have read and accepted terms related to non-discrimination, not only in r…

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Feb. 1, 2022

PUBCAST SHOT: How to Check Quality of Traffic Campaign Results

Have you ever had results for a traffic campaign that seemed too good to be true? This is certainly possible, due to how optimiza…

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Jan. 31, 2022

PUBCAST SHOT: Use Automated Rules to Manage Auction Overlap

You may already manage Auction Overlap manually, but you can actually allow Facebook to manage this using Automated Rules. There …

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Jan. 30, 2022

PUBCAST SHOT: Evergreen Campaigns

If you've been around me long enough, you've heard me talk about evergreen campaigns. These are campaigns that never go stale. Th…

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Jan. 29, 2022

PUBCAST SHOT: How Automated Rules Work

Automated Rules are a great tool to automate and simplify the ads management process that is otherwise manual. Let's walk through…

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Jan. 28, 2022

PUBCAST: $1,500 for Quality Traffic and I Got WHAT??!!

This isn't your typical advertiser brag about too-good-to-be-true results. It may be the opposite. Consider it a cautionary tale …

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Jan. 27, 2022

PUBCAST SHOT: Text in Image Ads

Advertisers have been conditioned to believe that they shouldn't use text in ad images. The truth is that this rule was removed i…

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Jan. 26, 2022

PUBCAST SHOT: How to Measure Success with Instant Experience Metrics

If you run Instant Experience ads, make sure that you don't use the default metrics or saved reports. There are metrics specific …

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Jan. 25, 2022

PUBCAST SHOT: All About Page Engagement Custom Audiences

One of the classic ways to target people who have been exposed to you before is with Facebook Page Engagement Custom Audiences. H…

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Jan. 24, 2022

PUBCAST SHOT: How to Use Time on Website Custom Audiences

A useful targeting tool that anyone can use as long as you have the pixel set up on your website is the Time on Website Custom Au…

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Jan. 23, 2022

PUBCAST SHOT: How Reach Optimization Works

You may know that I'm a big fan of Reach optimization. It's not magical, but it's a great tool for specific situations. Here, I e…

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Jan. 22, 2022

PUBCAST SHOT: How Facebook Attribution Works

Attribution is how Facebook gives credit for a conversion to an ad. Advertisers are often confused regarding how this works, and …

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Jan. 21, 2022

PUBCAST: Results from Podcasting Every Day for 60 Days

It's episode 400! In this episode, I discuss the impact of my podcasting test 60 days after it started. Not only is it clear that…

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