Welcome to The Pubcast with Jon Loomer!


Feb. 22, 2022

PUBCAST SHOT: Should You Use the Pixel Event Setup Tool?

The Pixel Event Setup Tool is a great concept. Add standard events to your website without the need for code. Unfortunately, it r…

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Feb. 21, 2022

PUBCAST SHOT: How I Target Website Visitors by Specific Page

One of the primary ways that you can create a website custom audience is based on specific page or website. There are actually se…

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Feb. 20, 2022

PUBCAST SHOT: How I Use Custom Conversions

Custom Conversions have a very specific purpose for Facebook ads reporting and optimization. Here, I provide an explanation of th…

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Feb. 19, 2022

PUBCAST SHOT: Using the Facebook Pixel Helper

The Facebook Pixel Helper is an extension for the Chrome browser. It's a great, and free, tool for advertisers. Here, I lay out w…

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Feb. 18, 2022

PUBCAST: The View-Through Conundrum

View-through conversions have always been a thing. But changes during the past year have made them problematic. Let me explain wh…

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Feb. 17, 2022

PUBCAST SHOT: The Role of Custom Conversions

Do you understand how custom conversions are different from standard and custom events and how you might use them? Let's clear up…

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Feb. 16, 2022

PUBCAST SHOT: Why Aren't Totals Appearing in Some Ads Manager Columns?

Have you ever run into a situation where Facebook isn't providing metric totals for conversions even though the rows above have d…

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Feb. 15, 2022

PUBCAST SHOT: Partner Level Integrations and Third-Party Domains

Businesses who haven't been able to verify their domains because their pixel was on a third-party website may have a solution due…

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Feb. 14, 2022

PUBCAST SHOT: Understanding Event Parameters

If you use standard or custom events, you should also be sending parameters that provide more details about an action. Parameters…

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Feb. 13, 2022

PUBCAST SHOT: Exploring View-Through Conversions

Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversion…

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Feb. 12, 2022

PUBCAST SHOT: Catalog Custom Audiences

You can now create custom audiences based on engagement with your product catalog. There are a couple of primary benefits to this…

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Feb. 11, 2022

PUBCAST: Could I Reach All of My Followers With an Ad? (The Final Rep…

Three months ago (on November 6, to be exact), I started an experiment. I wanted to see if I could reach all of my Facebook follo…

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Feb. 10, 2022

PUBCAST SHOT: Ask These Basic Questions to Better Measure Success

If you're only looking at surface-level metrics to measure the success of your ads, you aren't doing your job. You need to dig de…

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Feb. 9, 2022

PUBCAST SHOT: Deduplication of Events

If you're using both browser events from your pixel and server events from the API, you are probably sending the same events for …

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Feb. 8, 2022

PUBCAST SHOT: Website Custom Audiences I Use

While cold, broad targeting is becoming increasingly popular, I still find warm targeting to be incredibly effective and importan…

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Feb. 7, 2022

PUBCAST SHOT: Custom Events That I Use

Do you use custom web events to track, optimize for, and target actions that fall outside of standard events? I do! Here, I walk …

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Feb. 6, 2022

PUBCAST SHOT: How to Create Custom Metrics in Ads Manager

Maybe you use your own formulas to determine the performance of your Facebook ads. You can actually use these formulas to create …

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Feb. 5, 2022

PUBCAST SHOT: Facebook Removed a Ton of Targeting, So Now What?

Back in November, Facebook announced that they'd be removing some Detailed Targeting options. Now that those options were removed…

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Feb. 4, 2022

PUBCAST: Sprinkling, an Unfinished Facebook Ads Strategy

I've been experimenting with a new Facebook ads strategy that I'm really excited about. It remains unfinished as there are still …

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Feb. 3, 2022

PUBCAST SHOT: Facebook Needs an Ads Optimization Option for Content C…

Facebook ads optimization is seriously lacking for content creators -- specifically for bloggers. Optimizing for Link Clicks or L…

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Feb. 2, 2022

PUBCAST SHOT: Facebook Ads and Non-Discrimination Compliance

Facebook is requiring advertisers to indicate that they have read and accepted terms related to non-discrimination, not only in r…

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Feb. 1, 2022

PUBCAST SHOT: How to Check Quality of Traffic Campaign Results

Have you ever had results for a traffic campaign that seemed too good to be true? This is certainly possible, due to how optimiza…

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Jan. 31, 2022

PUBCAST SHOT: Use Automated Rules to Manage Auction Overlap

You may already manage Auction Overlap manually, but you can actually allow Facebook to manage this using Automated Rules. There …

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Jan. 30, 2022

PUBCAST SHOT: Evergreen Campaigns

If you've been around me long enough, you've heard me talk about evergreen campaigns. These are campaigns that never go stale. Th…

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