Welcome to The Pubcast with Jon Loomer!


Jan. 29, 2022

PUBCAST SHOT: How Automated Rules Work

Automated Rules are a great tool to automate and simplify the ads management process that is otherwise manual. Let's walk through…

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Jan. 28, 2022

PUBCAST: $1,500 for Quality Traffic and I Got WHAT??!!

This isn't your typical advertiser brag about too-good-to-be-true results. It may be the opposite. Consider it a cautionary tale …

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Jan. 27, 2022

PUBCAST SHOT: Text in Image Ads

Advertisers have been conditioned to believe that they shouldn't use text in ad images. The truth is that this rule was removed i…

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Jan. 26, 2022

PUBCAST SHOT: How to Measure Success with Instant Experience Metrics

If you run Instant Experience ads, make sure that you don't use the default metrics or saved reports. There are metrics specific …

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Jan. 25, 2022

PUBCAST SHOT: All About Page Engagement Custom Audiences

One of the classic ways to target people who have been exposed to you before is with Facebook Page Engagement Custom Audiences. H…

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Jan. 24, 2022

PUBCAST SHOT: How to Use Time on Website Custom Audiences

A useful targeting tool that anyone can use as long as you have the pixel set up on your website is the Time on Website Custom Au…

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Jan. 23, 2022

PUBCAST SHOT: How Reach Optimization Works

You may know that I'm a big fan of Reach optimization. It's not magical, but it's a great tool for specific situations. Here, I e…

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Jan. 22, 2022

PUBCAST SHOT: How Facebook Attribution Works

Attribution is how Facebook gives credit for a conversion to an ad. Advertisers are often confused regarding how this works, and …

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Jan. 21, 2022

PUBCAST: Results from Podcasting Every Day for 60 Days

It's episode 400! In this episode, I discuss the impact of my podcasting test 60 days after it started. Not only is it clear that…

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Jan. 20, 2022

PUBCAST SHOT: Edits that Trigger the Learning Phase

Facebook says that you will get your best results after exiting the Learning Phase. The problem is that if you make any "signific…

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Jan. 19, 2022

PUBCAST SHOT: Breakdown by Time, Delivery, Action and More

One of my favorite features in Ads Manager is Breakdown, and it isn't utilized nearly enough by most advertisers. It easily allow…

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Jan. 18, 2022

PUBCAST SHOT: Ad Account Creation Limit

Have you ever tried to create a new ad account but ran into an error that you had reached your Ad Account Creation Maximum? Every…

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Jan. 17, 2022

PUBCAST SHOT: Daily Unique Reach Optimization

An old-school optimization option for Facebook advertisers wanting to control frequency is Daily Unique Reach. It works different…

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Jan. 16, 2022

PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX)

Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the…

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Jan. 15, 2022

PUBCAST SHOT: The Problem with Unranked Event Custom Reporting

If you're like me, you create custom reports in Ads Manager instead of sticking with the default columns. If so, there's somethin…

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Jan. 14, 2022

PUBCAST: Showing Up

Jon and JR discuss the act of showing up, both in business and personal life. Why it's hard, how to approach it, and why there ar…

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Jan. 13, 2022

PUBCAST SHOT: The Imperfection of Frequency Capping

I love using Reach Optimization with Frequency Capping. But something you should be aware of is that Facebook doesn't always main…

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Jan. 12, 2022

PUBCAST SHOT: The Time to Advertise is NOW

There's a big group of brands that advertise only during the holidays, and they're stopping now. Don't be one of these brands. Th…

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Jan. 11, 2022

PUBCAST SHOT: How to Manage Facebook Ad Frequency

What frequency is too high? Can frequency be too low? How should you manage it? We explore in today's Shot...

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Jan. 10, 2022

PUBCAST SHOT: How the Learning Phase Works

If you've run Facebook ads, you've undoubtedly run into the Learning Phase before. Let's talk about what it is and how you should…

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Jan. 9, 2022

PUBCAST SHOT: The Difference Between Facebook Ad Clicks

In this Shot, you'll get a better understanding of the differences between Clicks (All), Link Clicks, Outbound Clicks, and Landin…

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Jan. 8, 2022

PUBCAST SHOT: How to Use the Minimum ROAS Bid Strategy

If your focus is on Return on Ad Spend over volume, you should consider using the Minimum ROAS bid strategy when optimizing for v…

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Jan. 7, 2022

PUBCAST: The Interconnectedness of a Sound Online Strategy

"If you build it, they will come" doesn't work. You need to be on multiple channels. And what you do on those channels needs to w…

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Jan. 6, 2022

PUBCAST SHOT: What to Do if Your Facebook Ad is Stuck in Review

We've all been there. Your Facebook ad is stuck in review. You're up against a deadline. What do you do? There are four steps tha…

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