Welcome to The Pubcast with Jon Loomer!


March 10, 2022

PUBCAST SHOT: How to Use Dynamic Creative

Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works and some things to consider...

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March 9, 2022

PUBCAST SHOT: How to Manage Audience Fragmentation

Audience fragmentation can become an issue when running multiple ad sets with different audiences that promote ads with similar creative and setup. The result can be less efficiency with your ad spend. Luckily, you can manage this with Automated Rules.

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March 8, 2022

PUBCAST SHOT: How to Share Ad Mockups with Clients

If you advertise for clients, you surely need to get approval on ad creative before ads can go live. There are two primary ways to do this.

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March 7, 2022

PUBCAST SHOT: Understanding the Attribution Setting

Back in 2021, the Attribution Setting was born. This new unified setting took the place of the Conversion Window and Attribution Window from the pre-iOS world. This works differently than it did before, and it's important to understand how this...

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March 6, 2022

PUBCAST SHOT: Shrinking Audiences and Remarketing

We know that website custom audiences will shrink due to iOS opt-outs. What we don't know, because Facebook never makes it clear, is to what extent this is the case. Not to mention, they never address specific scenarios that could …

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March 5, 2022

PUBCAST SHOT: Two Benefits of Domain Verification

Most advertisers understand the importance of domain verification since the rollout of iOS 14+ changes in 2021. But there is actually another reason to claim ownership of your website beyond the benefits of configuring your web events.

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March 4, 2022

PUBCAST: Remember That?

Oh, this was fun. In this episode of The Pubcast, I take a trip down memory lane and remember some of the things that you may have forgotten about Facebook, Facebook marketing, and Facebook ads from as long as a …

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March 3, 2022

PUBCAST SHOT: Block and Allow Lists for Use of Your Pixel

If you've spent any time in Events Manager, you've surely received notifications from Facebook related to unrecognized domains sending events from your pixel. You can control this using a setting called Traffic Permissions.

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March 2, 2022

PUBCAST SHOT: Video Breakdowns Provide Important Context

If you've run any video ads at all, you're undoubtedly familiar with auto-play. This can be good and bad, but it ultimately complicates reporting. You're going to get a whole lot of video plays, but you lose some context on …

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March 1, 2022

PUBCAST SHOT: What is Advanced Matching?

Advanced Matching is a little thing that can provide incremental improvements to your conversion attribution, optimization, and targeting. Here's what you need to know...

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Feb. 28, 2022

PUBCAST SHOT: What Are Automatic Events?

Automatic Events can help you set up those pesky standard events automatically (hence the name) without code. Here's how to turn them on...

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Feb. 27, 2022

PUBCAST SHOT: Conditional Formatting for Your Ad Reports

Facebook has started rolling out custom formatting for ad reports, and it could be super helpful. Here's how to find out whether you have it, how it might be used, and my one big issue with it.

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Feb. 26, 2022

PUBCAST SHOT: How the Ad Auction Works

The ad auction is what determines who sees an ad. How do you win an auction? Your ad needs to have the highest total score, which is based on three different factors. Let's discuss...

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Feb. 25, 2022

PUBCAST: 100 Days of Pubcasts

On November 10, I published a podcast episode. I had no idea what I was starting. I'd end up going on a streak of publishing a new episode every day for 100 days (and counting). It's kinda crazy. In this …

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Feb. 24, 2022

PUBCAST SHOT: What Is Advantage Plus?

Some advertisers have seen the Advantage Plus campaign creation method when setting up a conversions campaign in Ads Manager. It's actually been rolling out very slowly for the past several months. Is this a big deal? Does it offer significant...

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Feb. 23, 2022

PUBCAST SHOT: Facebook Ads On a Budget

The big spenders can make the most impact, but that doesn't mean that you can't drive results on a budget. But, with those restrictions, you can't follow the same rules. You should have three priorities for how you spend that …

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Feb. 22, 2022

PUBCAST SHOT: Should You Use the Pixel Event Setup Tool?

The Pixel Event Setup Tool is a great concept. Add standard events to your website without the need for code. Unfortunately, it remains as flawed and limited today as the day it was released a few years ago. That doesn't …

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Feb. 21, 2022

PUBCAST SHOT: How I Target Website Visitors by Specific Page

One of the primary ways that you can create a website custom audience is based on specific page or website. There are actually several different ways I use this within my advertising strategy.

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Feb. 20, 2022

PUBCAST SHOT: How I Use Custom Conversions

Custom Conversions have a very specific purpose for Facebook ads reporting and optimization. Here, I provide an explanation of the three primary ways that I use them.

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Feb. 19, 2022

PUBCAST SHOT: Using the Facebook Pixel Helper

The Facebook Pixel Helper is an extension for the Chrome browser. It's a great, and free, tool for advertisers. Here, I lay out ways that you might use it.

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Feb. 18, 2022

PUBCAST: The View-Through Conundrum

View-through conversions have always been a thing. But changes during the past year have made them problematic. Let me explain what I was doing, what I found, my theory, and what I think Facebook should do related to view-through attribution.

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Feb. 17, 2022

PUBCAST SHOT: The Role of Custom Conversions

Do you understand how custom conversions are different from standard and custom events and how you might use them? Let's clear up any confusion...

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Feb. 16, 2022

PUBCAST SHOT: Why Aren't Totals Appearing in Some Ads Manager Columns?

Have you ever run into a situation where Facebook isn't providing metric totals for conversions even though the rows above have data? This isn't a bug, there's a reason for it. Here's the explanation...

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Feb. 15, 2022

PUBCAST SHOT: Partner Level Integrations and Third-Party Domains

Businesses who haven't been able to verify their domains because their pixel was on a third-party website may have a solution due to Partner Level Configurations. This is a big deal!

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