Episodes
PUBCAST SHOT: Edits that Trigger the Learning Phase
Facebook says that you will get your best results after exiting the Learning Phase. The problem is that if you make any "signific…
PUBCAST SHOT: Breakdown by Time, Delivery, Action and More
One of my favorite features in Ads Manager is Breakdown, and it isn't utilized nearly enough by most advertisers. It easily allow…
PUBCAST SHOT: Ad Account Creation Limit
Have you ever tried to create a new ad account but ran into an error that you had reached your Ad Account Creation Maximum? Every…
PUBCAST SHOT: Daily Unique Reach Optimization
An old-school optimization option for Facebook advertisers wanting to control frequency is Daily Unique Reach. It works different…
PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX)
Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the…
PUBCAST SHOT: The Problem with Unranked Event Custom Reporting
If you're like me, you create custom reports in Ads Manager instead of sticking with the default columns. If so, there's somethin…
PUBCAST: Showing Up
Jon and JR discuss the act of showing up, both in business and personal life. Why it's hard, how to approach it, and why there ar…
PUBCAST SHOT: The Imperfection of Frequency Capping
I love using Reach Optimization with Frequency Capping. But something you should be aware of is that Facebook doesn't always main…
PUBCAST SHOT: The Time to Advertise is NOW
There's a big group of brands that advertise only during the holidays, and they're stopping now. Don't be one of these brands. Th…
PUBCAST SHOT: How to Manage Facebook Ad Frequency
What frequency is too high? Can frequency be too low? How should you manage it? We explore in today's Shot...
PUBCAST SHOT: How the Learning Phase Works
If you've run Facebook ads, you've undoubtedly run into the Learning Phase before. Let's talk about what it is and how you should…
PUBCAST SHOT: The Difference Between Facebook Ad Clicks
In this Shot, you'll get a better understanding of the differences between Clicks (All), Link Clicks, Outbound Clicks, and Landin…
PUBCAST SHOT: How to Use the Minimum ROAS Bid Strategy
If your focus is on Return on Ad Spend over volume, you should consider using the Minimum ROAS bid strategy when optimizing for v…
PUBCAST: The Interconnectedness of a Sound Online Strategy
"If you build it, they will come" doesn't work. You need to be on multiple channels. And what you do on those channels needs to w…
PUBCAST SHOT: What to Do if Your Facebook Ad is Stuck in Review
We've all been there. Your Facebook ad is stuck in review. You're up against a deadline. What do you do? There are four steps tha…
PUBCAST SHOT: The Importance of Business Verification
If you haven't already, you need to get your business verified. Don't wait until Facebook requires it. Here's why and how you'll …
PUBCAST SHOT: How to Use the Cost Cap Bid Strategy
Do you know when to use the Cost Cap bid strategy? Let's talk through what it's for, how it works, and an example of how you migh…
PUBCAST SHOT: How to Optimize Text Per Person
Facebook has a buried feature that allows you to Optimize Text Per Person. It's not the Multiple Text Options or Dynamic Creative…
PUBCAST SHOT: How Should You Use Placements?
All placements are different. Requirements are different. Performance and costs are different. Should you use automatic placement…
PUBCAST SHOT: Ad Account in Violation of Item 5
If you've received a warning from Facebook that one or more of your ad accounts is in violation of Item 5 of "Things You Should K…
PUBCAST: 9 Steps to Growing a Podcast
There are nine things that I do that, by themselves, may not move the needle. But, together, they make for a comprehensive strate…
PUBCAST SHOT: At What Point is Auction Overlap a Concern?
Auction Overlap can lead to poorly performing ads. Here, explain why, how you can detect Auction Overlap, and what you should do …
PUBCAST SHOT: How Lookalike Expansion Works
Not to be confused with Targeting Expansion, Lookalike Expansion could also take some guesswork out of Lookalike Audience creatio…
PUBCAST SHOT: Understanding Targeting Expansion
How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefi…