Episodes

Automated Rules are a great tool to automate and simplify the ads management process that is otherwise manual. Let's walk through…

This isn't your typical advertiser brag about too-good-to-be-true results. It may be the opposite. Consider it a cautionary tale …

Advertisers have been conditioned to believe that they shouldn't use text in ad images. The truth is that this rule was removed i…

If you run Instant Experience ads, make sure that you don't use the default metrics or saved reports. There are metrics specific …

One of the classic ways to target people who have been exposed to you before is with Facebook Page Engagement Custom Audiences. H…

A useful targeting tool that anyone can use as long as you have the pixel set up on your website is the Time on Website Custom Au…

You may know that I'm a big fan of Reach optimization. It's not magical, but it's a great tool for specific situations. Here, I e…

Attribution is how Facebook gives credit for a conversion to an ad. Advertisers are often confused regarding how this works, and …

It's episode 400! In this episode, I discuss the impact of my podcasting test 60 days after it started. Not only is it clear that…

Facebook says that you will get your best results after exiting the Learning Phase. The problem is that if you make any "signific…

One of my favorite features in Ads Manager is Breakdown, and it isn't utilized nearly enough by most advertisers. It easily allow…

Have you ever tried to create a new ad account but ran into an error that you had reached your Ad Account Creation Maximum? Every…

An old-school optimization option for Facebook advertisers wanting to control frequency is Daily Unique Reach. It works different…

Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the…

If you're like me, you create custom reports in Ads Manager instead of sticking with the default columns. If so, there's somethin…

Jon and JR discuss the act of showing up, both in business and personal life. Why it's hard, how to approach it, and why there ar…

I love using Reach Optimization with Frequency Capping. But something you should be aware of is that Facebook doesn't always main…

There's a big group of brands that advertise only during the holidays, and they're stopping now. Don't be one of these brands. Th…

What frequency is too high? Can frequency be too low? How should you manage it? We explore in today's Shot...

If you've run Facebook ads, you've undoubtedly run into the Learning Phase before. Let's talk about what it is and how you should…

In this Shot, you'll get a better understanding of the differences between Clicks (All), Link Clicks, Outbound Clicks, and Landin…

If your focus is on Return on Ad Spend over volume, you should consider using the Minimum ROAS bid strategy when optimizing for v…

"If you build it, they will come" doesn't work. You need to be on multiple channels. And what you do on those channels needs to w…

We've all been there. Your Facebook ad is stuck in review. You're up against a deadline. What do you do? There are four steps tha…