Facebook says that you will get your best results after exiting the Learning Phase. The problem is that if you make any "signific…
One of my favorite features in Ads Manager is Breakdown, and it isn't utilized nearly enough by most advertisers. It easily allow…
Have you ever tried to create a new ad account but ran into an error that you had reached your Ad Account Creation Maximum? Every…
An old-school optimization option for Facebook advertisers wanting to control frequency is Daily Unique Reach. It works different…
Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the…
If you're like me, you create custom reports in Ads Manager instead of sticking with the default columns. If so, there's somethin…
Jon and JR discuss the act of showing up, both in business and personal life. Why it's hard, how to approach it, and why there ar…
I love using Reach Optimization with Frequency Capping. But something you should be aware of is that Facebook doesn't always main…
There's a big group of brands that advertise only during the holidays, and they're stopping now. Don't be one of these brands. Th…
What frequency is too high? Can frequency be too low? How should you manage it? We explore in today's Shot...
If you've run Facebook ads, you've undoubtedly run into the Learning Phase before. Let's talk about what it is and how you should…
In this Shot, you'll get a better understanding of the differences between Clicks (All), Link Clicks, Outbound Clicks, and Landin…
If your focus is on Return on Ad Spend over volume, you should consider using the Minimum ROAS bid strategy when optimizing for v…
"If you build it, they will come" doesn't work. You need to be on multiple channels. And what you do on those channels needs to w…
We've all been there. Your Facebook ad is stuck in review. You're up against a deadline. What do you do? There are four steps tha…
If you haven't already, you need to get your business verified. Don't wait until Facebook requires it. Here's why and how you'll …
Do you know when to use the Cost Cap bid strategy? Let's talk through what it's for, how it works, and an example of how you migh…
Facebook has a buried feature that allows you to Optimize Text Per Person. It's not the Multiple Text Options or Dynamic Creative…
All placements are different. Requirements are different. Performance and costs are different. Should you use automatic placement…
If you've received a warning from Facebook that one or more of your ad accounts is in violation of Item 5 of "Things You Should K…
There are nine things that I do that, by themselves, may not move the needle. But, together, they make for a comprehensive strate…
Auction Overlap can lead to poorly performing ads. Here, explain why, how you can detect Auction Overlap, and what you should do …
Not to be confused with Targeting Expansion, Lookalike Expansion could also take some guesswork out of Lookalike Audience creatio…
How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefi…