Welcome to The Pubcast with Jon Loomer!


Dec. 27, 2021

PUBCAST SHOT: How to Use Campaign Budget Optimization

Do you turn Campaign Budget Optimization on when you advertise on Facebook? Here's what you need to know about how it works and s…

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Dec. 26, 2021

PUBCAST SHOT: Custom Audiences That Aren't Impacted by Restrictions

As we know, the pixel will become less and less effective due to iOS 14 and browser restrictions. It doesn't mean you should stop…

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Dec. 25, 2021

PUBCAST SHOT: Your Christmas Shot

A bit of a diversion from your typical Facebook ads or business tip, here's my Christmas message to you...

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Dec. 24, 2021

PUBCAST: No Hustle, No Guilt

If you are a proud member of the Hustle Culture, this message is not for you. Otherwise, this is my story, how it impacted my out…

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Dec. 23, 2021

PUBCAST SHOT: The Latest Benefit of Facebook Lead Ads

Now, more than ever before, you should include Facebook lead ads as part of your strategy. Here's why...

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Dec. 22, 2021

PUBCAST SHOT: URL Parameters and Facebook Ads

Do you use URL parameters with the links you promote in your Facebook ads? You should! They can help uncover conversions that Ads…

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Dec. 21, 2021

PUBCAST SHOT: Pick a Client Who Sets You Up for Success

It's important that you pick a client who sets you up for success. A client who puts you into a position to succeed before you st…

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Dec. 20, 2021

PUBCAST SHOT: Within and Outside of Your Control

As an advertiser, it's important to understand what's in and outside of your control. Don't be distracted by the things you can't…

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Dec. 19, 2021

PUBCAST SHOT: Know and Follow the Rules

Ads get rejected, sometimes by mistake. But it's important that you know and follow the rules. Some are obvious and some aren't. …

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Dec. 18, 2021

PUBCAST SHOT: The Importance of Experimentation

Possibly the most important advice I could give an inexperienced advertiser is to experiment often. Here's why...

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Dec. 17, 2021

PUBCAST: A 30-Day Podcasting Test

I just completed a 30-day test with my podcast, publishing a different episode every single day. In this episode, I break down th…

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Dec. 16, 2021

PUBCAST SHOT: Target an Audience Based on Event Frequency

We know that not all customers are the same, just like not all website visitors are the same. You can actually isolate your highe…

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Dec. 15, 2021

PUBCAST SHOT: How to Run Ads to Generate Maximum Purchase Value

When you run a conversions campaign, you could have Facebook show your ads to people most likely to convert. Or, you could should…

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Dec. 14, 2021

PUBCAST SHOT: I Reached 100,000 of My Facebook Followers in 30 Days f…

You may have heard about my experiment, a challenge to reach all -- or as many -- my followers with an ad as I could. This is the…

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Dec. 13, 2021

PUBCAST SHOT: Reporting Window Tip

If your audience is high-volume iOS, you should be very careful about the reporting window you use. Here's why...

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Dec. 12, 2021

PUBCAST SHOT: How to Optimize for Conversion Leads

Have you ever struggled with lead quality when running Facebook Lead Ads? You can change that by optimizing for Conversion Leads.…

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Dec. 11, 2021

PUBCAST SHOT: Importance of the Conversions API

The Conversions API, used with the Facebook pixel, can provide a fuller picture of conversions. Here's my quick explanation of wh…

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Dec. 10, 2021

PUBCAST: Planning and Goal-Setting for 2022

I've learned the importance of goal-setting and planning, and I'm going big for 2022. Here's a collection of my goals for the upc…

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Dec. 9, 2021

PUBCAST SHOT: Facebook Ad Review Bots

Have you ever noticed a strange, seemingly coincidental spike in traffic immediately after you publish a Facebook ad? It's no coi…

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Dec. 8, 2021

PUBCAST SHOT: Trick for Checking Facebook Ads Manager Reporting Numbe…

Do you suspect that Facebook is underreporting your results? It's possible, whether it be due to iOS 14+ or the shortened 7-day c…

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Dec. 7, 2021

PUBCAST SHOT: My Obsession with Using Reach Optimization in Creative …

I admit it, I'm obsessed with Reach optimization. I always have been. It doesn't mean that I don't optimize for conversions or ta…

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Dec. 6, 2021

PUBCAST SHOT: Why I Use Google Tag Manager to Manage My Facebook Pixel

I've been using Google Tag Manager to manage my Facebook pixel for the last year or two, and I wish I would've started doing it s…

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Dec. 5, 2021

PUBCAST SHOT: Optimizing for Non-Prioritized Events

A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inac…

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Dec. 4, 2021

PUBCAST SHOT: Metrics That Matter ("The Good Stuff")

I have a saved report in my Ads Manager for "The Good Stuff" -- the metrics that matter most to me. These are those 30 metrics. W…

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