Episodes

If you're having issues with Meta spending your ads budget, it's often due to a restriction of the algorithm related to one of four things.

It doesn't matter what type of content creator you are, this is the key to success.

These are the things that I did to grow to 10,000 followers on TikTok in under six months. The number isn't everything, but it does matter.

What's the ideal length of a short-form video? Jon talks about what he does and why.

In the latest Pubcast, Luke and I recapped the latest in AI... 1:40 OpenAI, Google, and Bing AI Announcements 3:30 GPT4 Demo 8:31 Website Prototyping, Apps integrating with GPT (example: Be My Eyes) 15:54 OpenAI going closed source, visual element of GPT 22:20 Competition to be first, how everything is moving so fast 25:27 Hands-on with AI Search 37:56 Wrapping up, what should you do to keep up? Enjoy!

Is there an ideal frequency for publishing short-form videos? Some have said 3-5 times. What does Jon do?

One of the biggest mistakes Facebook advertisers make is related to conversion rate. Here's an example of how not all clicks are created equal and how your overall conversion rate can make you do crazy things.

While the Audience Network placement has earned its bad reputation among Meta advertisers, there may be times when you should keep it on...

Jon used Resemble.ai to clone his voice for this episode. What do you think?

It's been popular lately to claim that Facebook remarketing is now dead. While certain types of remarketing (particularly general remarketing of all of your website visitors) may not be as effective or necessary as it once was, there are certain types of remarketing that are absolutely still useful. And if you aren't using them, you're missing an important opportunity.

You may have heard creators recommend reposting the same video multiple times on TikTok. I decided to try this out, and here's what happened...

Jon put off this episode for as long as he could. He discusses the three phases of procrastination that he has dealt with, and maybe it can help you. 1. Shame 2. Acceptance 3. Dealing with It Productively

I have the goal of publishing at least one video per day in 2023, and it has very little to do with strategy.

What is the best, easiest, and cheapest way to set up the Conversions API? The answer isn't that simple. How are you managing the pixel right now? Does that tool have a built-in solution? Do you want to continue using that tool?

Jon invites Joel Hughes to the Pub to discuss WordPress, GA4, and AI. Joel is the founder of Glass Mountains, which is a web support agency with clients in the UK and US (including Jon). Topics covered... 0:23 Music, CDs, minidisc players, and what they're drinking (Corona and Manic Confidence Hazy Enough IPA). 5:00 The work Joel's team does for Jon as well as feelings on Cloudflare, Zaraz/GTM for pixel and API management, and the biggest mistakes people make with their websites. 19:15 Other...

There is a huge potential problem with Meta Verified that no one is talking about, and it's about what happens when a previously verified person cancels their subscription.

Now that the Meta Verified subscription package test is rolling out, what do I think about it? Yeah, I have some thoughts...

The test for the Meta Verified subscription package has begun in Australia and New Zealand. Here's what we know...

If you're a brand and business owner who relies heavily on organic search referrals, the future of search may be scary to you. What can you do to prepare?

Luke and I meet at the Pub to discuss the latest news related to search and AI. In this episode of The Pubcast, we talk about the following... 2:30 Bard and Bing Search announcements and what they mean 13:00 The future of Search referrals 21:23 Searching businesses: “What Does Jon Think?” 28:00 The future of content indexing 35:18 How SEO might be impacted 40:35 The ChatGPT timeline 49:17 AI going mainstream Don't forget to subscribe, rate, and review!

How would AI-driven search engines (Answer engines) impact website content strategy? This is a question I've been asking myself as I consider the potential impact these search engines may have on organic referral traffic.

If you rely heavily on organic search referrals, you need to start asking this question. Your world may change very soon.

On one hand, we're in the midst of an AI renaissance. Facebook has the reputation of being on the cutting edge of automation, machine learning, and optimization. And yet, they still can't detect and deal with the most basic scams. Why?

Jon and Luke were joined at the Pub by Rachel Woods, founder of The AI Exchange (https://theaiexchange.com/). In addition to being an AI founder, Rachel is a must-follow on TikTok (The.Rachel.Woods), where she creates short videos that make the complex easier to understand. In this episode, Rachel talks about... 2:06 Her background working for Meta 6:54 How she built her TikTok account quickly starting in November of 2022 11:22 How Rachel decided to work in AI while working in the wine industr...