Welcome to The Pubcast with Jon Loomer!


Dec. 12, 2021

PUBCAST SHOT: How to Optimize for Conversion Leads

Have you ever struggled with lead quality when running Facebook Lead Ads? You can change that by optimizing for Conversion Leads.…

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Dec. 11, 2021

PUBCAST SHOT: Importance of the Conversions API

The Conversions API, used with the Facebook pixel, can provide a fuller picture of conversions. Here's my quick explanation of wh…

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Dec. 10, 2021

PUBCAST: Planning and Goal-Setting for 2022

I've learned the importance of goal-setting and planning, and I'm going big for 2022. Here's a collection of my goals for the upc…

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Dec. 9, 2021

PUBCAST SHOT: Facebook Ad Review Bots

Have you ever noticed a strange, seemingly coincidental spike in traffic immediately after you publish a Facebook ad? It's no coi…

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Dec. 8, 2021

PUBCAST SHOT: Trick for Checking Facebook Ads Manager Reporting Numbe…

Do you suspect that Facebook is underreporting your results? It's possible, whether it be due to iOS 14+ or the shortened 7-day c…

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Dec. 7, 2021

PUBCAST SHOT: My Obsession with Using Reach Optimization in Creative …

I admit it, I'm obsessed with Reach optimization. I always have been. It doesn't mean that I don't optimize for conversions or ta…

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Dec. 6, 2021

PUBCAST SHOT: Why I Use Google Tag Manager to Manage My Facebook Pixel

I've been using Google Tag Manager to manage my Facebook pixel for the last year or two, and I wish I would've started doing it s…

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Dec. 5, 2021

PUBCAST SHOT: Optimizing for Non-Prioritized Events

A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inac…

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Dec. 4, 2021

PUBCAST SHOT: Metrics That Matter ("The Good Stuff")

I have a saved report in my Ads Manager for "The Good Stuff" -- the metrics that matter most to me. These are those 30 metrics. W…

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Dec. 3, 2021

PUBCAST: Finding My Voice (Again)

In this Pubcast, I talk about the realization of the mistakes I've made and seeing the impact of some of my decisions (some I don…

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Dec. 2, 2021

PUBCAST SHOT: Targeting Audiences Facebook Needs

Website custom audiences may become smaller and less effective with time due to iOS 14 and opt-outs. But there are so many target…

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Dec. 1, 2021

PUBCAST SHOT: The Seasonality of CPM

Advertisers during this time of year need to understand that their conversion rates can remain the same as what they've been all …

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Nov. 30, 2021


My most common answer to people who ask about the quality of metrics and whether a result is good or bad is "It Depends." There a…

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Nov. 29, 2021

PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic

If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They on…

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Nov. 28, 2021

PUBCAST SHOT: Driving Traffic and Surprise Purchases

If you're targeting and optimizing properly, you don't even need to optimize for a purchase or promote content that sells a produ…

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Nov. 27, 2021

PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong

When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowes…

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Nov. 26, 2021

PUBCAST: The Good, the Bad, and the Ugly

In a special Thanksgiving-ish episode, Jon sits down with John Robinson to reflect on the year, the struggles, the inspiration, a…

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Nov. 25, 2021


Whether you are celebrating Thanksgiving in the US or not, it's a good time to think about gratitude. Who and what are you gratef…

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Nov. 24, 2021

PUBCAST SHOT: A Recommitment

Back in 2013 - 14, The Pubcast was a huge part of my business. Somewhere along the line, that changed. But for a few reasons, I w…

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Nov. 23, 2021

PUBCAST SHOT: Engagement Reward and Incentive Campaign

On October 22nd, I created a campaign that was meant to reward and incentivize engagement with my website. We're reaching the end…

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Nov. 22, 2021

PUBCAST SHOT: Can I Reach All of My Followers? (An Update)

A couple of weeks ago, I started an experiment where I wanted to see if I could create a campaign that could reach most of my Fac…

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Nov. 21, 2021

PUBCAST SHOT: A Numbers Addict

I'll admit it: I have a problem when it comes to an obsession with numbers. Especially when I've recently launched a campaign. Ch…

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Nov. 20, 2021


I know that well-meaning advertisers can get ads rejected and get ad accounts shut down for seemingly no reason. This message is …

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Nov. 19, 2021

PUBCAST: Is it Time We Take Podcasting on Facebook Seriously?

I've been experimenting with podcasting on Facebook for a few weeks now, and I've gotta say that I'm bullish. I don't get excited…

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