Welcome to The Pubcast with Jon Loomer!

Episodes

Jan. 21, 2022

PUBCAST: Results from Podcasting Every Day for 60 Days

It's episode 400! In this episode, I discuss the impact of my podcasting test 60 days after it started. Not only is it clear that this method can be applied to other platforms, but I fully plan on doing so …

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Jan. 20, 2022

PUBCAST SHOT: Edits that Trigger the Learning Phase

Facebook says that you will get your best results after exiting the Learning Phase. The problem is that if you make any "significant" edits after that point, your ad set will re-enter the Learning Phase. The great results you were …

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Jan. 19, 2022

PUBCAST SHOT: Breakdown by Time, Delivery, Action and More

One of my favorite features in Ads Manager is Breakdown, and it isn't utilized nearly enough by most advertisers. It easily allows you to segment results without having to segment the ad set targeting or placement itself.

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Jan. 18, 2022

PUBCAST SHOT: Ad Account Creation Limit

Have you ever tried to create a new ad account but ran into an error that you had reached your Ad Account Creation Maximum? Everyone has a limit, and here I discuss what goes into that limit, how you can …

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Jan. 17, 2022

PUBCAST SHOT: Daily Unique Reach Optimization

An old-school optimization option for Facebook advertisers wanting to control frequency is Daily Unique Reach. It works differently than Reach optimization with Frequency Capping. I discuss it in today's Shot.

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Jan. 16, 2022

PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX)

Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the Outcome-Based Ad Experiences (ODAX) initiative. Here's what you need to know. Read more at https://jonloomer.com/odax

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Jan. 15, 2022

PUBCAST SHOT: The Problem with Unranked Event Custom Reporting

If you're like me, you create custom reports in Ads Manager instead of sticking with the default columns. If so, there's something you should keep in mind.

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Jan. 14, 2022

PUBCAST: Showing Up

Jon and JR discuss the act of showing up, both in business and personal life. Why it's hard, how to approach it, and why there are benefits.

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Jan. 13, 2022

PUBCAST SHOT: The Imperfection of Frequency Capping

I love using Reach Optimization with Frequency Capping. But something you should be aware of is that Facebook doesn't always maintain a strict cap. You can monitor and control this, to a point.

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Jan. 12, 2022

PUBCAST SHOT: The Time to Advertise is NOW

There's a big group of brands that advertise only during the holidays, and they're stopping now. Don't be one of these brands. This is the time -- outside of the holidays -- that you're most likely to get better results. …

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Jan. 11, 2022

PUBCAST SHOT: How to Manage Facebook Ad Frequency

What frequency is too high? Can frequency be too low? How should you manage it? We explore in today's Shot...

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Jan. 10, 2022

PUBCAST SHOT: How the Learning Phase Works

If you've run Facebook ads, you've undoubtedly run into the Learning Phase before. Let's talk about what it is and how you should approach it.

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Jan. 9, 2022

PUBCAST SHOT: The Difference Between Facebook Ad Clicks

In this Shot, you'll get a better understanding of the differences between Clicks (All), Link Clicks, Outbound Clicks, and Landing Page Views. Not all clicks are the same!

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Jan. 8, 2022

PUBCAST SHOT: How to Use the Minimum ROAS Bid Strategy

If your focus is on Return on Ad Spend over volume, you should consider using the Minimum ROAS bid strategy when optimizing for volume. Here's how, and some things to consider.

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Jan. 7, 2022

PUBCAST: The Interconnectedness of a Sound Online Strategy

"If you build it, they will come" doesn't work. You need to be on multiple channels. And what you do on those channels needs to work in unison. In this episode, I talk about what I'm doing and how you …

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Jan. 6, 2022

PUBCAST SHOT: What to Do if Your Facebook Ad is Stuck in Review

We've all been there. Your Facebook ad is stuck in review. You're up against a deadline. What do you do? There are four steps that you can take.

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Jan. 5, 2022

PUBCAST SHOT: The Importance of Business Verification

If you haven't already, you need to get your business verified. Don't wait until Facebook requires it. Here's why and how you'll do it.

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Jan. 4, 2022

PUBCAST SHOT: How to Use the Cost Cap Bid Strategy

Do you know when to use the Cost Cap bid strategy? Let's talk through what it's for, how it works, and an example of how you might use it.

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Jan. 3, 2022

PUBCAST SHOT: How to Optimize Text Per Person

Facebook has a buried feature that allows you to Optimize Text Per Person. It's not the Multiple Text Options or Dynamic Creative. This is different. Here's what it is and how it can be used...

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Jan. 2, 2022

PUBCAST SHOT: How Should You Use Placements?

All placements are different. Requirements are different. Performance and costs are different. Should you use automatic placements (which Facebook recommends), or manual placements? And if you use manual placements, which ones? Let's explore...

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Jan. 1, 2022

PUBCAST SHOT: Ad Account in Violation of Item 5

If you've received a warning from Facebook that one or more of your ad accounts is in violation of Item 5 of "Things You Should Know" in Facebook advertising policies, you're not alone. Here's what that means and what you …

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Dec. 31, 2021

PUBCAST: 9 Steps to Growing a Podcast

There are nine things that I do that, by themselves, may not move the needle. But, together, they make for a comprehensive strategy to help drive growth of my podcast. I walk through those steps here...

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Dec. 30, 2021

PUBCAST SHOT: At What Point is Auction Overlap a Concern?

Auction Overlap can lead to poorly performing ads. Here, explain why, how you can detect Auction Overlap, and what you should do about it.

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Dec. 29, 2021

PUBCAST SHOT: How Lookalike Expansion Works

Not to be confused with Targeting Expansion, Lookalike Expansion could also take some guesswork out of Lookalike Audience creation -- assuming it works as Facebook says. Listen for details on how it works, how you might use it, and how …

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