Episodes

Jon used Resemble.ai to clone his voice for this episode. What do you think?

It's been popular lately to claim that Facebook remarketing is now dead. While certain types of remarketing (particularly general remarketing of all of your website visitors) may not be as effective or necessary as it once was, there are certain types of remarketing that are absolutely still useful. And if you aren't using them, you're missing an important opportunity.

You may have heard creators recommend reposting the same video multiple times on TikTok. I decided to try this out, and here's what happened...

Jon put off this episode for as long as he could. He discusses the three phases of procrastination that he has dealt with, and maybe it can help you. 1. Shame 2. Acceptance 3. Dealing with It Productively

I have the goal of publishing at least one video per day in 2023, and it has very little to do with strategy.

What is the best, easiest, and cheapest way to set up the Conversions API? The answer isn't that simple. How are you managing the pixel right now? Does that tool have a built-in solution? Do you want to continue using that tool?

Jon invites Joel Hughes to the Pub to discuss WordPress, GA4, and AI. Joel is the founder of Glass Mountains, which is a web support agency with clients in the UK and US (including Jon). Topics covered... 0:23 Music, CDs, minidisc players, and what they're drinking (Corona and Manic Confidence Hazy Enough IPA). 5:00 The work Joel's team does for Jon as well as feelings on Cloudflare, Zaraz/GTM for pixel and API management, and the biggest mistakes people make with their websites. 19:15 Other too...

There is a huge potential problem with Meta Verified that no one is talking about, and it's about what happens when a previously verified person cancels their subscription.

Now that the Meta Verified subscription package test is rolling out, what do I think about it? Yeah, I have some thoughts...

The test for the Meta Verified subscription package has begun in Australia and New Zealand. Here's what we know...

If you're a brand and business owner who relies heavily on organic search referrals, the future of search may be scary to you. What can you do to prepare?

Luke and I meet at the Pub to discuss the latest news related to search and AI. In this episode of The Pubcast, we talk about the following... 2:30 Bard and Bing Search announcements and what they mean 13:00 The future of Search referrals 21:23 Searching businesses: “What Does Jon Think?” 28:00 The future of content indexing 35:18 How SEO might be impacted 40:35 The ChatGPT timeline 49:17 AI going mainstream Don't forget to subscribe, rate, and review!

How would AI-driven search engines (Answer engines) impact website content strategy? This is a question I've been asking myself as I consider the potential impact these search engines may have on organic referral traffic.

If you rely heavily on organic search referrals, you need to start asking this question. Your world may change very soon.

On one hand, we're in the midst of an AI renaissance. Facebook has the reputation of being on the cutting edge of automation, machine learning, and optimization. And yet, they still can't detect and deal with the most basic scams. Why?

Jon and Luke were joined at the Pub by Rachel Woods, founder of The AI Exchange (https://theaiexchange.com/). In addition to being an AI founder, Rachel is a must-follow on TikTok (The.Rachel.Woods), where she creates short videos that make the complex easier to understand. In this episode, Rachel talks about... 2:06 Her background working for Meta 6:54 How she built her TikTok account quickly starting in November of 2022 11:22 How Rachel decided to work in AI while working in the wine industry ...

The future of AI is both exciting and scary. Some of the scary stuff is based on predictions, and we really don't know what's going to happen. Seriously, I don't know. It's not my expertise. But what absolutely is scary is the required change that is coming. We will need to change how we do business. How we consume content. Even how we live. Everything is going to change super fast. And we don't know exactly what's going to change or how. That's freaky. We can prepare the best we can and put our...

It's okay to admit that you need a little bit of luck. I don't mean that we don't deserve our success. But there's an element of being in the exact right place at the exact right time. As I look back at the 11+ years in my business, I can't help but notice this. But I failed to appreciate it at the time. I was laid off at the end of 2011. I wrote about Facebook ads -- not because I thought it was a smart topic (although it was), but because that's what I knew. I wrote a LOT because that's what I...

In this episode, Jon and JR explore the contradictions related to the way many business partnerships start and why Jon struggles to form them.

I worked with ChatGPT to create a 60-second movie and then I recorded it. Creating this script was a process. I asked ChatGPT some specific questions. I didn't like the initial results. I gave it more instruction. It was a series of many prompts. It's important that you understand that this isn't as simple as telling it to write you a movie and it comes out the way you want it. You have an important role.

If you have anxiety about ChatGPT and AI making your job obsolete, allow me to talk you off of this ledge. Is it scary? Yes. Absolutely. This technology is likely to be more impactful and disruptive than anything we've seen since the birth of the internet. That's scary. But think back to the advent of the internet. Think back to how business was done prior to that point. It was different. Was the internet scary? Yes! Your clients suddenly had access to all of the information in the world. All th...

Jon and Luke discuss the potential impact and use cases of ChatGPT and AI during this incredible time of discovery, innovation, and change.

Much of the criticism and skepticism in reaction to ChatGPT and AI is misplaced due to a misunderstanding of its value and purpose. Let's shed some light on how you should look at it...

This is a question I get a lot. Should you update your creative every couple of weeks? Every month? How can you avoid ad creative fatigue? There are three factors to consider.