Welcome to The Pubcast with Jon Loomer!


Dec. 3, 2021

PUBCAST: Finding My Voice (Again)

In this Pubcast, I talk about the realization of the mistakes I've made and seeing the impact of some of my decisions (some I don…

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Dec. 2, 2021

PUBCAST SHOT: Targeting Audiences Facebook Needs

Website custom audiences may become smaller and less effective with time due to iOS 14 and opt-outs. But there are so many target…

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Dec. 1, 2021

PUBCAST SHOT: The Seasonality of CPM

Advertisers during this time of year need to understand that their conversion rates can remain the same as what they've been all …

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Nov. 30, 2021


My most common answer to people who ask about the quality of metrics and whether a result is good or bad is "It Depends." There a…

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Nov. 29, 2021

PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic

If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They on…

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Nov. 28, 2021

PUBCAST SHOT: Driving Traffic and Surprise Purchases

If you're targeting and optimizing properly, you don't even need to optimize for a purchase or promote content that sells a produ…

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Nov. 27, 2021

PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong

When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowes…

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Nov. 26, 2021

PUBCAST: The Good, the Bad, and the Ugly

In a special Thanksgiving-ish episode, Jon sits down with John Robinson to reflect on the year, the struggles, the inspiration, a…

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Nov. 25, 2021


Whether you are celebrating Thanksgiving in the US or not, it's a good time to think about gratitude. Who and what are you gratef…

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Nov. 24, 2021

PUBCAST SHOT: A Recommitment

Back in 2013 - 14, The Pubcast was a huge part of my business. Somewhere along the line, that changed. But for a few reasons, I w…

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Nov. 23, 2021

PUBCAST SHOT: Engagement Reward and Incentive Campaign

On October 22nd, I created a campaign that was meant to reward and incentivize engagement with my website. We're reaching the end…

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Nov. 22, 2021

PUBCAST SHOT: Can I Reach All of My Followers? (An Update)

A couple of weeks ago, I started an experiment where I wanted to see if I could create a campaign that could reach most of my Fac…

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Nov. 21, 2021

PUBCAST SHOT: A Numbers Addict

I'll admit it: I have a problem when it comes to an obsession with numbers. Especially when I've recently launched a campaign. Ch…

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Nov. 20, 2021


I know that well-meaning advertisers can get ads rejected and get ad accounts shut down for seemingly no reason. This message is …

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Nov. 19, 2021

PUBCAST: Is it Time We Take Podcasting on Facebook Seriously?

I've been experimenting with podcasting on Facebook for a few weeks now, and I've gotta say that I'm bullish. I don't get excited…

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Nov. 18, 2021

PUBCAST SHOT: Facebook Ads Funnel

I use a Facebook ads funnel to drive traffic, build my email list, and increase sales. In this Shot, I break down the mechanics.

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Nov. 17, 2021

PUBCAST SHOT: Where Are the Organic Conversions??

It absolutely baffles me that Facebook doesn't do more to inform marketers and advertisers of organic conversions. They have the …

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Nov. 16, 2021

PUBCAST SHOT: The Frustrating Removal of Compare Windows

One of the most frustrating changes for advertisers related to iOS 14 is the removal of the "Compare Windows" feature and unifica…

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Nov. 15, 2021

PUBCAST SHOT: The Biggest Negative Impact Related to iOS 14

We hear a lot about the negative impact of changes related to iOS 14 to Facebook advertisers. Some of them are real and some are …

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Nov. 14, 2021

PUBCAST SHOT: iOS Remarketing with Facebook Ads

If you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- mode…

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Nov. 13, 2021

PUBCAST SHOT: Facebook Removes Targeting Options

Effective January 19, 2022, Facebook will be removing thousands of interest targeting options related to health causes, sexual or…

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Nov. 12, 2021

PUBCAST: Can You Reach All of Your Facebook Followers with an Ad?

Okay, maybe the question isn't just CAN you, but SHOULD you? The question inspired me to try. In this episode, I breakdown what m…

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Nov. 11, 2021

Pubcast Shot: How Have Ads Been Affected by iOS Changes?

Today's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run…

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Nov. 10, 2021

Pubcast Shot: Predictions for 2022

I was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short,…

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