Welcome to The Pubcast with Jon Loomer!
March 30, 2022

PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inaccurate

PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inaccurate

Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a user, which could be used for targeting, were inaccurate or irrelevant. In many cases, it was because the process that led...

Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a user, which could be used for targeting, were inaccurate or irrelevant. In many cases, it was because the process that led Facebook to infer an interest lacked important context.