Welcome to The Pubcast with Jon Loomer!

Season 8

Oct. 4, 2020

20 Factors: General Approach and Fixes

The factors that impact Facebook advertising results

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Oct. 3, 2020

20 Factors: 17-20 (Minimal Control)

The factors that impact Facebook advertising results

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Oct. 2, 2020

20 Factors: 16. Purchase Intent

The factors that impact Facebook advertising results

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Oct. 1, 2020

20 Factors: 15. Sample Size

The factors that impact Facebook advertising results

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Sept. 30, 2020

20 Factors: 14. Email List

The factors that impact Facebook advertising results

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Sept. 29, 2020

20 Factors: 13. Website Performance

The factors that impact Facebook advertising results

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Sept. 28, 2020

20 Factors: 12. Facebook Pixel and Events

The factors that impact Facebook advertising results

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Sept. 27, 2020

20 Factors: 11. Website Traffic

The factors that impact Facebook advertising results

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Sept. 26, 2020

20 Factors: 10. Budget

The factors that impact Facebook advertising results

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Sept. 25, 2020

PUBCAST: Text in Ad Images Rule is Dead

The text in ad images rule is dead... So, now what?? Today's Pubcast absorbs the latest news, takes a step back, and analyzes where we've been and what to do now. Read the related blog post at .

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Sept. 25, 2020

20 Factors: 9. Landing Page

The factors that impact Facebook advertising results

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Sept. 24, 2020

20 Factors: 8. Targeting

The factors that impact Facebook advertising results

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Sept. 23, 2020

20 Factors: 7. Placements

The factors that impact Facebook advertising results

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Sept. 22, 2020

20 Factors: 6. Optimization

The factors that impact Facebook advertising results

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Sept. 21, 2020

20 Factors: 5. Frequency

The factors that impact Facebook advertising results

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Sept. 20, 2020

20 Factors: 4. Bidding

The factors that impact Facebook advertising results

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Sept. 19, 2020

20 Factors: 3. Ad Format

The factors that impact Facebook advertising results

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Sept. 18, 2020

20 Factors: 2. Creative

The factors that impact Facebook advertising results

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Sept. 17, 2020

20 Factors: 1. Copy

The factors that impact Facebook advertising results

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Sept. 16, 2020

20 Factors: Introduction

The factors that impact Facebook advertising results

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Sept. 15, 2020

Facebook Pixel Basics: 5. Installation of the Pixel

The pixel won't work for you if you don't have it installed properly on your website. This is an introduction to the things to think about when adding the base pixel code. To get access to the free Facebook Pixel …

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Sept. 15, 2020

Facebook Pixel Basics: 4. The Facebook Pixel and Targeting

Targeting may be the most important factor related to the success or failure of your ads. If you're not using the pixel, you lose out on extensive options that are leaving you hamstrung as an advertiser. To get access to …

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Sept. 15, 2020

Facebook Pixel Basics: 3. The Facebook Pixel and Optimization

A big part of what makes Facebook advertising so effective is optimization. Facebook shows your ads to people most likely to perform a desired action, limiting waste. Without the pixel, you can't optimize for some critical actions. To get access …

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Sept. 15, 2020

Facebook Pixel Basics: 2. The Facebook Pixel and Tracking

The Facebook pixel is critical to the tracking of conversions and visits to your website -- particularly for, but not limited to, your advertising. To get access to the free Facebook Pixel Basics video series -- or the entire Facebook …

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