Welcome to The Pubcast with Jon Loomer!
April 2, 2022

PUBCAST SHOT: Facebook is Testing Custom Audience Expansion

PUBCAST SHOT: Facebook is Testing Custom Audience Expansion

First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audience Expansion. At least, I can tell you my ad account has been selected for a study to test just that.


First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audience Expansion. At least, I can tell you my ad account has been selected for a study to test just that.