Welcome to The Pubcast with Jon Loomer!
March 31, 2022
PUBCAST SHOT: What Interests Are Used to Target You?
Questions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start asking those questions yourself if you dig into your ad preferences to see some of the ways that advertisers can target you.
Questions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start asking those questions yourself if you dig into your ad preferences to see some of the ways that advertisers can target you.
Join more than 100,000 marketers and subscribe to my mailing list to keep pace in the world of Facebook advertising!
Recent Episodes
- What Gated Content for Lead Ads Means for Advertisers
- Ways to Use Custom Metrics in Ads Manager
- What's up with these weird ads??
- Special Ad Audiences are Going Away
- New B2B Targeting Options for Facebook Ads
- How Advantage+ Creative Works
- How Meta Could Leverage Outbound Clicks
- Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers
- When Life Gets in the Way
- See all →