Welcome to The Pubcast with Jon Loomer!


Dec. 28, 2021

PUBCAST SHOT: Understanding Targeting Expansion

How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefit. Here's an explanation of why, along with some problems.

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Dec. 27, 2021

PUBCAST SHOT: How to Use Campaign Budget Optimization

Do you turn Campaign Budget Optimization on when you advertise on Facebook? Here's what you need to know about how it works and some things to consider.

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Dec. 26, 2021

PUBCAST SHOT: Custom Audiences That Aren't Impacted by Restrictions

As we know, the pixel will become less and less effective due to iOS 14 and browser restrictions. It doesn't mean you should stop sending people to your website -- that's crazy! -- but you should be taking advantage of …

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Dec. 25, 2021

PUBCAST SHOT: Your Christmas Shot

A bit of a diversion from your typical Facebook ads or business tip, here's my Christmas message to you...

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Dec. 24, 2021

PUBCAST: No Hustle, No Guilt

If you are a proud member of the Hustle Culture, this message is not for you. Otherwise, this is my story, how it impacted my outlook on Hustle Culture, and how you can start constructing your ideal lifestyle.

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Dec. 23, 2021

PUBCAST SHOT: The Latest Benefit of Facebook Lead Ads

Now, more than ever before, you should include Facebook lead ads as part of your strategy. Here's why...

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Dec. 22, 2021

PUBCAST SHOT: URL Parameters and Facebook Ads

Do you use URL parameters with the links you promote in your Facebook ads? You should! They can help uncover conversions that Ads Manager can't, which may completely change your impression of the ad.

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Dec. 21, 2021

PUBCAST SHOT: Pick a Client Who Sets You Up for Success

It's important that you pick a client who sets you up for success. A client who puts you into a position to succeed before you start. And a client who will trust you to do your job. The wrong client …

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Dec. 20, 2021

PUBCAST SHOT: Within and Outside of Your Control

As an advertiser, it's important to understand what's in and outside of your control. Don't be distracted by the things you can't do anything about. Focus only on those things that you impact.

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Dec. 19, 2021

PUBCAST SHOT: Know and Follow the Rules

Ads get rejected, sometimes by mistake. But it's important that you know and follow the rules. Some are obvious and some aren't. Don't try to bend or get around the rules. Nothing is worse than disruption to your business or …

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Dec. 18, 2021

PUBCAST SHOT: The Importance of Experimentation

Possibly the most important advice I could give an inexperienced advertiser is to experiment often. Here's why...

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Dec. 17, 2021

PUBCAST: A 30-Day Podcasting Test

I just completed a 30-day test with my podcast, publishing a different episode every single day. In this episode, I break down the results. Was it worth it? (You're dang right, it was...)

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Dec. 16, 2021

PUBCAST SHOT: Target an Audience Based on Event Frequency

We know that not all customers are the same, just like not all website visitors are the same. You can actually isolate your highest quality customers by frequency when you create a website custom audience. Here's how...

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Dec. 15, 2021

PUBCAST SHOT: How to Run Ads to Generate Maximum Purchase Value

When you run a conversions campaign, you could have Facebook show your ads to people most likely to convert. Or, you could should your ad to people most likely to lead to maximum purchase value and the highest Return on …

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Dec. 14, 2021

PUBCAST SHOT: I Reached 100,000 of My Facebook Followers in 30 Days f…

You may have heard about my experiment, a challenge to reach all -- or as many -- my followers with an ad as I could. This is the latest on how that's unfolding.

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Dec. 13, 2021

PUBCAST SHOT: Reporting Window Tip

If your audience is high-volume iOS, you should be very careful about the reporting window you use. Here's why...

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Dec. 12, 2021

PUBCAST SHOT: How to Optimize for Conversion Leads

Have you ever struggled with lead quality when running Facebook Lead Ads? You can change that by optimizing for Conversion Leads. That way, Facebook will show your ads to people most likely to convert into a sale AFTER the lead. …

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Dec. 11, 2021

PUBCAST SHOT: Importance of the Conversions API

The Conversions API, used with the Facebook pixel, can provide a fuller picture of conversions. Here's my quick explanation of what the Conversions API is, how it helps, and why you need it.

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Dec. 10, 2021

PUBCAST: Planning and Goal-Setting for 2022

I've learned the importance of goal-setting and planning, and I'm going big for 2022. Here's a collection of my goals for the upcoming year, and how I plan to accomplish them.

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Dec. 9, 2021

PUBCAST SHOT: Facebook Ad Review Bots

Have you ever noticed a strange, seemingly coincidental spike in traffic immediately after you publish a Facebook ad? It's no coincidence. That spike is due to ad review bots.

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Dec. 8, 2021

PUBCAST SHOT: Trick for Checking Facebook Ads Manager Reporting Numbe…

Do you suspect that Facebook is underreporting your results? It's possible, whether it be due to iOS 14+ or the shortened 7-day click attribution window. There is something you can do to increase your confidence in the full impact of …

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Dec. 7, 2021

PUBCAST SHOT: My Obsession with Using Reach Optimization in Creative …

I admit it, I'm obsessed with Reach optimization. I always have been. It doesn't mean that I don't optimize for conversions or target broader audiences, too, but I love the creative things that I can do with it -- and …

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Dec. 6, 2021

PUBCAST SHOT: Why I Use Google Tag Manager to Manage My Facebook Pixel

I've been using Google Tag Manager to manage my Facebook pixel for the last year or two, and I wish I would've started doing it sooner. This Shot explains why.

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Dec. 5, 2021

PUBCAST SHOT: Optimizing for Non-Prioritized Events

A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution may be optimizing for non-prioritized events.

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