Welcome to The Pubcast with Jon Loomer!

Episodes

Nov. 18, 2021

PUBCAST SHOT: Facebook Ads Funnel

I use a Facebook ads funnel to drive traffic, build my email list, and increase sales. In this Shot, I break down the mechanics.

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Nov. 17, 2021

PUBCAST SHOT: Where Are the Organic Conversions??

It absolutely baffles me that Facebook doesn't do more to inform marketers and advertisers of organic conversions. They have the …

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Nov. 16, 2021

PUBCAST SHOT: The Frustrating Removal of Compare Windows

One of the most frustrating changes for advertisers related to iOS 14 is the removal of the "Compare Windows" feature and unifica…

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Nov. 15, 2021

PUBCAST SHOT: The Biggest Negative Impact Related to iOS 14

We hear a lot about the negative impact of changes related to iOS 14 to Facebook advertisers. Some of them are real and some are …

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Nov. 14, 2021

PUBCAST SHOT: iOS Remarketing with Facebook Ads

If you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- mode…

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Nov. 13, 2021

PUBCAST SHOT: Facebook Removes Targeting Options

Effective January 19, 2022, Facebook will be removing thousands of interest targeting options related to health causes, sexual or…

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Nov. 12, 2021

PUBCAST: Can You Reach All of Your Facebook Followers with an Ad?

Okay, maybe the question isn't just CAN you, but SHOULD you? The question inspired me to try. In this episode, I breakdown what m…

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Nov. 11, 2021

Pubcast Shot: How Have Ads Been Affected by iOS Changes?

Today's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run…

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Nov. 10, 2021

Pubcast Shot: Predictions for 2022

I was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short,…

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Nov. 4, 2021

PUBCAST: I Was Wrong About the Facebook Algorithm

I was wrong. While I felt Facebook's algorithm made sense initially YEARS AGO and had the potential to be used for good, I was wr…

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Oct. 29, 2021

Pubcast: Getting Drunk on Meta!

Ooooooh, baby! Big announcement today as the "Facebook" parent company name is now "Meta." Does it matter? What does it mean? Lis…

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Oct. 27, 2021

PUBCAST: "This Stuff Just Doesn't Matter"

This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted …

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Oct. 13, 2021

PUBCAST: The Problem with Facebook Ads Optimization

In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered…

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Oct. 7, 2021

PUBCAST: 10 Years Later (My Struggles)

As we continue to reflect on my first 10 years in business, it's important to acknowledge many of the struggles I've faced, parti…

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Sept. 16, 2021

PUBCAST: 10 Years Later (Year 3)

During the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speakin…

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Sept. 14, 2021

PUBCAST: 10 Years Later (Year 2)

To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respec…

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Sept. 9, 2021

PUBCAST: 10 Years Later (Months 8-12)

In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I pub…

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Sept. 3, 2021

PUBCAST: 10 Years Later (Months 2-7)

This episode is the third in a series that explores how Jon's business came to be, through the ups and downs. It all began 10 yea…

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Aug. 28, 2021

PUBCAST: 10 Years Later (The First Month)

This is the second in a series where Jon reflects on building his business, 10 years later. In this episode, Jon goes through wha…

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Aug. 20, 2021

PUBCAST: 10 Years Later (The First 10 Days)

Jon recently celebrated 10 years since he was laid off (for the second time). While his business wasn't technically born on that …

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May 12, 2021

PUBCAST: Enforcement of iOS 14 Changes for Facebook Advertisers Begins

The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode. Rea…

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March 11, 2021

PUBCAST: How to Share Facebook Custom Conversions

You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 …

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March 5, 2021

PUBCAST: How to Prepare Facebook Ads Clients for iOS 14

Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better…

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Feb. 26, 2021

PUBCAST: These Ads SUCK!

The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, a…

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