Welcome to The Pubcast with Jon Loomer!
March 6, 2022

PUBCAST SHOT: Shrinking Audiences and Remarketing

PUBCAST SHOT: Shrinking Audiences and Remarketing

We know that website custom audiences will shrink due to iOS opt-outs. What we don't know, because Facebook never makes it clear, is to what extent this is the case. Not to mention, they never address specific scenarios that could create loopholes or...


We know that website custom audiences will shrink due to iOS opt-outs. What we don't know, because Facebook never makes it clear, is to what extent this is the case. Not to mention, they never address specific scenarios that could create loopholes or confusion related to these opt-outs.