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The Pubcast with Jon Loomer
The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
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Feb. 26, 2022

PUBCAST SHOT: How the Ad Auction Works

PUBCAST SHOT: How the Ad Auction Works
Apple Podcasts Spotify Audible
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Season 10

The ad auction is what determines who sees an ad. How do you win an auction? Your ad needs to have the highest total score, which is based on three different factors. Let's discuss...

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