Welcome to The Pubcast with Jon Loomer!
Feb. 26, 2022
PUBCAST SHOT: How the Ad Auction Works
The ad auction is what determines who sees an ad. How do you win an auction? Your ad needs to have the highest total score, which is based on three different factors. Let's discuss...
The ad auction is what determines who sees an ad. How do you win an auction? Your ad needs to have the highest total score, which is based on three different factors. Let's discuss...
Join more than 100,000 marketers and subscribe to my mailing list to keep pace in the world of Facebook advertising!
Recent Episodes
- When Life Gets in the Way
- Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms
- New Feature: Marketing Messages from Meta Business Suite
- A Rant About Building Your House on Rented Land
- Meta Needs Facebook Search Ads Based on Search Terms
- Meta Needs Lead Form Integration with Instant Experience Ads
- Meta Needs Breakdowns for Any Type of Audience Expansion
- Meta Needs an Impressions Shown Custom Audience
- Meta Needs Frequency Capping for More Optimization Options
- See all →