Welcome to The Pubcast with Jon Loomer!


Dec. 4, 2021

PUBCAST SHOT: Metrics That Matter ("The Good Stuff")

I have a saved report in my Ads Manager for "The Good Stuff" -- the metrics that matter most to me. These are those 30 metrics. What metrics are in your saved report?

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Dec. 3, 2021

PUBCAST: Finding My Voice (Again)

In this Pubcast, I talk about the realization of the mistakes I've made and seeing the impact of some of my decisions (some I don't regret, some I do) reflected now. And then how energized I am with a plan …

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Dec. 2, 2021

PUBCAST SHOT: Targeting Audiences Facebook Needs

Website custom audiences may become smaller and less effective with time due to iOS 14 and opt-outs. But there are so many targeting options Facebook could provide that wouldn't be impacted. And they'd be awesome.

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Dec. 1, 2021

PUBCAST SHOT: The Seasonality of CPM

Advertisers during this time of year need to understand that their conversion rates can remain the same as what they've been all year, but Cost Per Conversion may increase drastically. That's due largely to seasonality, competition, and the impact on …

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Nov. 30, 2021


My most common answer to people who ask about the quality of metrics and whether a result is good or bad is "It Depends." There are so many factors that create the context to properly evaluate performance.

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Nov. 29, 2021

PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic

If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They only care that the event happened. But, you can change actually force Facebook to optimize for quality traffic.

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Nov. 28, 2021

PUBCAST SHOT: Driving Traffic and Surprise Purchases

If you're targeting and optimizing properly, you don't even need to optimize for a purchase or promote content that sells a product. You'll reach the right people who want to purchase.

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Nov. 27, 2021

PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong

When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowest cost. That's not always a good thing.

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Nov. 26, 2021

PUBCAST: The Good, the Bad, and the Ugly

In a special Thanksgiving-ish episode, Jon sits down with John Robinson to reflect on the year, the struggles, the inspiration, and planning for good.

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Nov. 25, 2021


Whether you are celebrating Thanksgiving in the US or not, it's a good time to think about gratitude. Who and what are you grateful for? Who are the people who have made what you do possible, who make your life …

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Nov. 24, 2021

PUBCAST SHOT: A Recommitment

Back in 2013 - 14, The Pubcast was a huge part of my business. Somewhere along the line, that changed. But for a few reasons, I wanted to take another shot at it. But it can't be a weak attempt. …

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Nov. 23, 2021

PUBCAST SHOT: Engagement Reward and Incentive Campaign

On October 22nd, I created a campaign that was meant to reward and incentivize engagement with my website. We're reaching the end of it now, and I wanted to provide an update on what I've seen and what I've learned …

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Nov. 22, 2021

PUBCAST SHOT: Can I Reach All of My Followers? (An Update)

A couple of weeks ago, I started an experiment where I wanted to see if I could create a campaign that could reach most of my Facebook followers. I was curious how long it would take, how much it would …

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Nov. 21, 2021

PUBCAST SHOT: A Numbers Addict

I'll admit it: I have a problem when it comes to an obsession with numbers. Especially when I've recently launched a campaign. Check. Refresh. Come back. Refresh again. Am I the only one?

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Nov. 20, 2021


I know that well-meaning advertisers can get ads rejected and get ad accounts shut down for seemingly no reason. This message is not for you. Make sure to subscribe so you'll be notified of future episodes!

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Nov. 19, 2021

PUBCAST: Is it Time We Take Podcasting on Facebook Seriously?

I've been experimenting with podcasting on Facebook for a few weeks now, and I've gotta say that I'm bullish. I don't get excited about much. But even though it's still very new and Facebook has barely scratched the surface related …

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Nov. 18, 2021

PUBCAST SHOT: Facebook Ads Funnel

I use a Facebook ads funnel to drive traffic, build my email list, and increase sales. In this Shot, I break down the mechanics.

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Nov. 17, 2021

PUBCAST SHOT: Where Are the Organic Conversions??

It absolutely baffles me that Facebook doesn't do more to inform marketers and advertisers of organic conversions. They have the information. It wouldn't be hard to surface it. And this information could significantly impact our overall impressions of...

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Nov. 16, 2021

PUBCAST SHOT: The Frustrating Removal of Compare Windows

One of the most frustrating changes for advertisers related to iOS 14 is the removal of the "Compare Windows" feature and unification of an Attribution Setting. I explain in today's Shot!

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Nov. 15, 2021

PUBCAST SHOT: The Biggest Negative Impact Related to iOS 14

We hear a lot about the negative impact of changes related to iOS 14 to Facebook advertisers. Some of them are real and some are imagined. But the biggest change is one that we don't talk enough about.

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Nov. 14, 2021

PUBCAST SHOT: iOS Remarketing with Facebook Ads

If you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- modeling and the Aggregated Event Measurement. There may be one loophole, but even that should be limited in volume. Facebook,...

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Nov. 13, 2021

PUBCAST SHOT: Facebook Removes Targeting Options

Effective January 19, 2022, Facebook will be removing thousands of interest targeting options related to health causes, sexual orientation, religious practices and groups, political beliefs, social issues, and more. I provide the details and my...

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Nov. 12, 2021

PUBCAST: Can You Reach All of Your Facebook Followers with an Ad?

Okay, maybe the question isn't just CAN you, but SHOULD you? The question inspired me to try. In this episode, I breakdown what my approach was and the truly interesting results I'm seeing so far. I'm learning some things that …

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Nov. 11, 2021

Pubcast Shot: How Have Ads Been Affected by iOS Changes?

Today's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run. To submit your own question, send it to (with the subject: Pubcast Shot Question) or send a message to …

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