Welcome to The Pubcast with Jon Loomer!
Feb. 13, 2022
PUBCAST SHOT: Exploring View-Through Conversions
Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about what they are, when they might happen, and why they've been controversial.
Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about what they are, when they might happen, and why they've been controversial.
Join more than 100,000 marketers and subscribe to my mailing list to keep pace in the world of Facebook advertising!
Recent Episodes
- What Gated Content for Lead Ads Means for Advertisers
- Ways to Use Custom Metrics in Ads Manager
- What's up with these weird ads??
- Special Ad Audiences are Going Away
- New B2B Targeting Options for Facebook Ads
- How Advantage+ Creative Works
- How Meta Could Leverage Outbound Clicks
- Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers
- When Life Gets in the Way
- See all →