Welcome to The Pubcast with Jon Loomer!
Feb. 13, 2022

PUBCAST SHOT: Exploring View-Through Conversions

PUBCAST SHOT: Exploring View-Through Conversions

Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about what they are, when they might happen, and why they've been controversial.


Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about what they are, when they might happen, and why they've been controversial.