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If you're using both browser events from your pixel and server events from the API, you are probably sending the same events for each. This way, the API may pick up some events that the browser pixel does not. Of course, it's then important that...
If you're using both browser events from your pixel and server events from the API, you are probably sending the same events for each. This way, the API may pick up some events that the browser pixel does not. Of course, it's then important that Facebook runs a deduplication process to eliminate duplicates and prevent double-counting. Here, I walk through how to view your deduplication rate...
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