Welcome to The Pubcast with Jon Loomer!

Episodes

Nov. 10, 2021

Pubcast Shot: Predictions for 2022

I was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short, bite-sized bits for when you're on the run.

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Nov. 4, 2021

PUBCAST: I Was Wrong About the Facebook Algorithm

I was wrong. While I felt Facebook's algorithm made sense initially YEARS AGO and had the potential to be used for good, I was wrong. Facebook has had plenty of time to tweak and adjust and make it right. They've …

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Oct. 29, 2021

Pubcast: Getting Drunk on Meta!

Ooooooh, baby! Big announcement today as the "Facebook" parent company name is now "Meta." Does it matter? What does it mean? Listen to my thoughts and read my blog post here: https://www.jonloomer.com/facebook-is-meta/

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Oct. 27, 2021

PUBCAST: "This Stuff Just Doesn't Matter"

This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted me personally and ultimately my business. We love celebrating the big accomplishments. But it's important to talk about...

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Oct. 13, 2021

PUBCAST: The Problem with Facebook Ads Optimization

In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered-down custom audiences. I also give you a roadmap to deal with it to help maximize the advantages of optimization. …

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Oct. 7, 2021

PUBCAST: 10 Years Later (My Struggles)

As we continue to reflect on my first 10 years in business, it's important to acknowledge many of the struggles I've faced, particularly during the most recent five. There are unique challenges I was not prepared for, and many of …

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Sept. 16, 2021

PUBCAST: 10 Years Later (Year 3)

During the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speaking. This is that story...

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Sept. 14, 2021

PUBCAST: 10 Years Later (Year 2)

To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respect. I wrote 277 blog posts this year, finding a niche in advanced Facebook …

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Sept. 9, 2021

PUBCAST: 10 Years Later (Months 8-12)

In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I published 134 posts during that stretch). While I had yet to create a product, I explore my …

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Sept. 3, 2021

PUBCAST: 10 Years Later (Months 2-7)

This episode is the third in a series that explores how Jon's business came to be, through the ups and downs. It all began 10 years ago, following a layoff. In this episode, Jon talks about one of the most …

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Aug. 28, 2021

PUBCAST: 10 Years Later (The First Month)

This is the second in a series where Jon reflects on building his business, 10 years later. In this episode, Jon goes through what he did during the first month after he was laid off. He started a website... And …

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Aug. 20, 2021

PUBCAST: 10 Years Later (The First 10 Days)

Jon recently celebrated 10 years since he was laid off (for the second time). While his business wasn't technically born on that day, he hasn't collected a paycheck from an employer since then. In this episode, he reflects on what …

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May 12, 2021

PUBCAST: Enforcement of iOS 14 Changes for Facebook Advertisers Begins

The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode. Read my blog post on this here: Here are some links to ways I can help:

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March 11, 2021

PUBCAST: How to Share Facebook Custom Conversions

You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 and Aggregated Event Measurement. How custom conversions are shared will depend first on how …

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March 5, 2021

PUBCAST: How to Prepare Facebook Ads Clients for iOS 14

Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better results than they received last year. It's your job to prepare them. Read my blog post on this here: …

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Feb. 26, 2021

PUBCAST: These Ads SUCK!

The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ads. Forget the impact on advertisers and Facebook's bottom line for a second. How …

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Feb. 24, 2021

PUBCAST: Don't Freak Out!

A LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this together... If you'd like to learn more about how to prepare for iOS 14, sign up …

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Feb. 22, 2021

PUBCAST: 8-Event Limit and Domain Verification Scenarios

Facebook's made several changes to advertising lately related to iOS 14. The changes most likely to impact businesses is the 8-event limit and domain verification. Jon walks through how this impacts different types of businesses. If you'd like to...

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Feb. 8, 2021

PUBCAST: Coffee, Meditation, Run, Read

These four things have become a new part of Jon's EVERYDAY routine. But, don't get lost in what these four things are. Think more about what categories they fall into. Coffee (CREATE/HOBBY) Meditation (MENTAL HEALTH) Run (PHYSICAL HEALTH) Read...

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Feb. 5, 2021

PUBCAST: Unable to Verify Domain to Configure Web Events

If you are a Facebook advertiser who sells products on a third-party website, you may be panicking right now. Jon walks you through why and what to do in the meantime. If you'd like to learn more about how to …

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Feb. 4, 2021

PUBCAST: “This event hasn’t been set up on any of your domains”

In this episode, Jon talks about an error you may be seeing in Ads Manager and how it's related to iOS 14. He then walks through the 8-event limit, how to set it up, and what you need to know. …

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Feb. 2, 2021

PUBCAST: Facebook Ads Targeting Audiences and iOS 14

In this episode, Jon breaks down how Facebook ad targeting could be impacted due to the iOS 14 updates. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at .

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Feb. 1, 2021

PUBCAST: Facebook Ads Attribution and iOS 14

In this episode, Jon breaks down how Facebook is adjusting Facebook ads attribution in response to iOS 14 and how it will impact your results. If you'd like to learn more about how to prepare for iOS 14, sign up …

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Jan. 29, 2021

PUBCAST: Explaining iOS 14 to a 12-year-old

In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest …

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