Welcome to The Pubcast with Jon Loomer!

Episodes

Jan. 6, 2022

PUBCAST SHOT: What to Do if Your Facebook Ad is Stuck in Review

We've all been there. Your Facebook ad is stuck in review. You're up against a deadline. What do you do? There are four steps that you can take.

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Jan. 5, 2022

PUBCAST SHOT: The Importance of Business Verification

If you haven't already, you need to get your business verified. Don't wait until Facebook requires it. Here's why and how you'll do it.

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Jan. 4, 2022

PUBCAST SHOT: How to Use the Cost Cap Bid Strategy

Do you know when to use the Cost Cap bid strategy? Let's talk through what it's for, how it works, and an example of how you might use it.

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Jan. 3, 2022

PUBCAST SHOT: How to Optimize Text Per Person

Facebook has a buried feature that allows you to Optimize Text Per Person. It's not the Multiple Text Options or Dynamic Creative. This is different. Here's what it is and how it can be used...

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Jan. 2, 2022

PUBCAST SHOT: How Should You Use Placements?

All placements are different. Requirements are different. Performance and costs are different. Should you use automatic placements (which Facebook recommends), or manual placements? And if you use manual placements, which ones? Let's explore...

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Jan. 1, 2022

PUBCAST SHOT: Ad Account in Violation of Item 5

If you've received a warning from Facebook that one or more of your ad accounts is in violation of Item 5 of "Things You Should Know" in Facebook advertising policies, you're not alone. Here's what that means and what you …

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Dec. 31, 2021

PUBCAST: 9 Steps to Growing a Podcast

There are nine things that I do that, by themselves, may not move the needle. But, together, they make for a comprehensive strategy to help drive growth of my podcast. I walk through those steps here...

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Dec. 30, 2021

PUBCAST SHOT: At What Point is Auction Overlap a Concern?

Auction Overlap can lead to poorly performing ads. Here, explain why, how you can detect Auction Overlap, and what you should do about it.

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Dec. 29, 2021

PUBCAST SHOT: How Lookalike Expansion Works

Not to be confused with Targeting Expansion, Lookalike Expansion could also take some guesswork out of Lookalike Audience creation -- assuming it works as Facebook says. Listen for details on how it works, how you might use it, and how …

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Dec. 28, 2021

PUBCAST SHOT: Understanding Targeting Expansion

How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefit. Here's an explanation of why, along with some problems.

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Dec. 27, 2021

PUBCAST SHOT: How to Use Campaign Budget Optimization

Do you turn Campaign Budget Optimization on when you advertise on Facebook? Here's what you need to know about how it works and some things to consider.

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Dec. 26, 2021

PUBCAST SHOT: Custom Audiences That Aren't Impacted by Restrictions

As we know, the pixel will become less and less effective due to iOS 14 and browser restrictions. It doesn't mean you should stop sending people to your website -- that's crazy! -- but you should be taking advantage of …

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Dec. 25, 2021

PUBCAST SHOT: Your Christmas Shot

A bit of a diversion from your typical Facebook ads or business tip, here's my Christmas message to you...

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Dec. 24, 2021

PUBCAST: No Hustle, No Guilt

If you are a proud member of the Hustle Culture, this message is not for you. Otherwise, this is my story, how it impacted my outlook on Hustle Culture, and how you can start constructing your ideal lifestyle.

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Dec. 23, 2021

PUBCAST SHOT: The Latest Benefit of Facebook Lead Ads

Now, more than ever before, you should include Facebook lead ads as part of your strategy. Here's why...

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Dec. 22, 2021

PUBCAST SHOT: URL Parameters and Facebook Ads

Do you use URL parameters with the links you promote in your Facebook ads? You should! They can help uncover conversions that Ads Manager can't, which may completely change your impression of the ad.

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Dec. 21, 2021

PUBCAST SHOT: Pick a Client Who Sets You Up for Success

It's important that you pick a client who sets you up for success. A client who puts you into a position to succeed before you start. And a client who will trust you to do your job. The wrong client …

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Dec. 20, 2021

PUBCAST SHOT: Within and Outside of Your Control

As an advertiser, it's important to understand what's in and outside of your control. Don't be distracted by the things you can't do anything about. Focus only on those things that you impact.

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Dec. 19, 2021

PUBCAST SHOT: Know and Follow the Rules

Ads get rejected, sometimes by mistake. But it's important that you know and follow the rules. Some are obvious and some aren't. Don't try to bend or get around the rules. Nothing is worse than disruption to your business or …

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Dec. 18, 2021

PUBCAST SHOT: The Importance of Experimentation

Possibly the most important advice I could give an inexperienced advertiser is to experiment often. Here's why...

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Dec. 17, 2021

PUBCAST: A 30-Day Podcasting Test

I just completed a 30-day test with my podcast, publishing a different episode every single day. In this episode, I break down the results. Was it worth it? (You're dang right, it was...)

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Dec. 16, 2021

PUBCAST SHOT: Target an Audience Based on Event Frequency

We know that not all customers are the same, just like not all website visitors are the same. You can actually isolate your highest quality customers by frequency when you create a website custom audience. Here's how...

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Dec. 15, 2021

PUBCAST SHOT: How to Run Ads to Generate Maximum Purchase Value

When you run a conversions campaign, you could have Facebook show your ads to people most likely to convert. Or, you could should your ad to people most likely to lead to maximum purchase value and the highest Return on …

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Dec. 14, 2021

PUBCAST SHOT: I Reached 100,000 of My Facebook Followers in 30 Days f…

You may have heard about my experiment, a challenge to reach all -- or as many -- my followers with an ad as I could. This is the latest on how that's unfolding.

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