Episodes
Facebook Pixel Basics: 5. Installation of the Pixel
The pixel won't work for you if you don't have it installed properly on your website. This is an introduction to the things to th…
Facebook Pixel Basics: 4. The Facebook Pixel and Targeting
Targeting may be the most important factor related to the success or failure of your ads. If you're not using the pixel, you lose…
Facebook Pixel Basics: 3. The Facebook Pixel and Optimization
A big part of what makes Facebook advertising so effective is optimization. Facebook shows your ads to people most likely to perf…
Facebook Pixel Basics: 2. The Facebook Pixel and Tracking
The Facebook pixel is critical to the tracking of conversions and visits to your website -- particularly for, but not limited to,…
Facebook Pixel Basics: 1. What is the Facebook Pixel?
As we explore the Facebook pixel, let's start from the beginning. Why is the pixel important? To get access to the free Facebook …
An Evolution: Will They Pay For It? (Solopreneur Project)
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products…
The Permission (Solopreneur Project)
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products…
The Hustle Fallacy (Solopreneur Project)
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products…
Evergreen vs. Nevergreen (Solopreneur Project)
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products…
Create a Routine (Solopreneur Project)
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products…
Something You Own (Solopreneur Project)
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products…
Following the Crowd (Solopreneur Project)
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products…
Establish Your Core Values (Solopreneur Project)
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products…
The Freedom to Say "NO" (Solopreneur Project)
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products…
"Does It Energize You?" (Solopreneur Project)
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products…
Create without Judgment (Solopreneur Project)
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products…
My Big Why (Solopreneur Project)
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products…
PUBCAST: The Fundamentals of Facebook Advertising
In this special 90-minute Pubcast, Jon shares an audio version of his webinar that focuses on the 7 fundamentals of Facebook adve…
PUBCAST: Final Jon and John?
In the final Pubcast of 2018, Jon contemplates plans for the new year, and what could be the final Jon and John.
PUBCAST: Your Branding Story
Jon and John Robinson discuss the branding story for your business. In between, Jon admits an embarrassing, but relevant, story a…
PUBCAST: Cash Money
Jon and John discuss money -- the good, the bad, and everything in between -- and how it relates to our happiness on this week's …
PUBCAST: Breakout
What would a breakout month or year look like for your business? What are the things you should be doing right now to prepare for…
PUBCAST: What is Marketing?
On the Thanksgiving edition of the Pubcast, Jon and JR debate a simple question -- with answers that go in multiple directions.
PUBCAST: Gamechangers
Jon and JR discuss the gamechangers that happened during the past year that impacted how we will be doing things going forward.