Welcome to The Pubcast with Jon Loomer!


Nov. 28, 2021

PUBCAST SHOT: Driving Traffic and Surprise Purchases

If you're targeting and optimizing properly, you don't even need to optimize for a purchase or promote content that sells a product. You'll reach the right people who want to purchase.

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Nov. 27, 2021

PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong

When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowest cost. That's not always a good thing.

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Nov. 26, 2021

PUBCAST: The Good, the Bad, and the Ugly

In a special Thanksgiving-ish episode, Jon sits down with John Robinson to reflect on the year, the struggles, the inspiration, and planning for good.

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Nov. 25, 2021


Whether you are celebrating Thanksgiving in the US or not, it's a good time to think about gratitude. Who and what are you grateful for? Who are the people who have made what you do possible, who make your life …

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Nov. 24, 2021

PUBCAST SHOT: A Recommitment

Back in 2013 - 14, The Pubcast was a huge part of my business. Somewhere along the line, that changed. But for a few reasons, I wanted to take another shot at it. But it can't be a weak attempt. …

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Nov. 23, 2021

PUBCAST SHOT: Engagement Reward and Incentive Campaign

On October 22nd, I created a campaign that was meant to reward and incentivize engagement with my website. We're reaching the end of it now, and I wanted to provide an update on what I've seen and what I've learned …

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Nov. 22, 2021

PUBCAST SHOT: Can I Reach All of My Followers? (An Update)

A couple of weeks ago, I started an experiment where I wanted to see if I could create a campaign that could reach most of my Facebook followers. I was curious how long it would take, how much it would …

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Nov. 21, 2021

PUBCAST SHOT: A Numbers Addict

I'll admit it: I have a problem when it comes to an obsession with numbers. Especially when I've recently launched a campaign. Check. Refresh. Come back. Refresh again. Am I the only one?

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Nov. 20, 2021


I know that well-meaning advertisers can get ads rejected and get ad accounts shut down for seemingly no reason. This message is not for you. Make sure to subscribe so you'll be notified of future episodes!

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Nov. 19, 2021

PUBCAST: Is it Time We Take Podcasting on Facebook Seriously?

I've been experimenting with podcasting on Facebook for a few weeks now, and I've gotta say that I'm bullish. I don't get excited about much. But even though it's still very new and Facebook has barely scratched the surface related …

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Nov. 18, 2021

PUBCAST SHOT: Facebook Ads Funnel

I use a Facebook ads funnel to drive traffic, build my email list, and increase sales. In this Shot, I break down the mechanics.

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Nov. 17, 2021

PUBCAST SHOT: Where Are the Organic Conversions??

It absolutely baffles me that Facebook doesn't do more to inform marketers and advertisers of organic conversions. They have the information. It wouldn't be hard to surface it. And this information could significantly impact our overall impressions of...

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Nov. 16, 2021

PUBCAST SHOT: The Frustrating Removal of Compare Windows

One of the most frustrating changes for advertisers related to iOS 14 is the removal of the "Compare Windows" feature and unification of an Attribution Setting. I explain in today's Shot!

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Nov. 15, 2021

PUBCAST SHOT: The Biggest Negative Impact Related to iOS 14

We hear a lot about the negative impact of changes related to iOS 14 to Facebook advertisers. Some of them are real and some are imagined. But the biggest change is one that we don't talk enough about.

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Nov. 14, 2021

PUBCAST SHOT: iOS Remarketing with Facebook Ads

If you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- modeling and the Aggregated Event Measurement. There may be one loophole, but even that should be limited in volume. Facebook,...

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Nov. 13, 2021

PUBCAST SHOT: Facebook Removes Targeting Options

Effective January 19, 2022, Facebook will be removing thousands of interest targeting options related to health causes, sexual orientation, religious practices and groups, political beliefs, social issues, and more. I provide the details and my...

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Nov. 12, 2021

PUBCAST: Can You Reach All of Your Facebook Followers with an Ad?

Okay, maybe the question isn't just CAN you, but SHOULD you? The question inspired me to try. In this episode, I breakdown what my approach was and the truly interesting results I'm seeing so far. I'm learning some things that …

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Nov. 11, 2021

Pubcast Shot: How Have Ads Been Affected by iOS Changes?

Today's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run. To submit your own question, send it to (with the subject: Pubcast Shot Question) or send a message to …

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Nov. 10, 2021

Pubcast Shot: Predictions for 2022

I was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short, bite-sized bits for when you're on the run.

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Nov. 4, 2021

PUBCAST: I Was Wrong About the Facebook Algorithm

I was wrong. While I felt Facebook's algorithm made sense initially YEARS AGO and had the potential to be used for good, I was wrong. Facebook has had plenty of time to tweak and adjust and make it right. They've …

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Oct. 29, 2021

Pubcast: Getting Drunk on Meta!

Ooooooh, baby! Big announcement today as the "Facebook" parent company name is now "Meta." Does it matter? What does it mean? Listen to my thoughts and read my blog post here: https://www.jonloomer.com/facebook-is-meta/

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Oct. 27, 2021

PUBCAST: "This Stuff Just Doesn't Matter"

This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted me personally and ultimately my business. We love celebrating the big accomplishments. But it's important to talk about...

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Oct. 13, 2021

PUBCAST: The Problem with Facebook Ads Optimization

In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered-down custom audiences. I also give you a roadmap to deal with it to help maximize the advantages of optimization. …

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Oct. 7, 2021

PUBCAST: 10 Years Later (My Struggles)

As we continue to reflect on my first 10 years in business, it's important to acknowledge many of the struggles I've faced, particularly during the most recent five. There are unique challenges I was not prepared for, and many of …

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