Episodes

If your audience is high-volume iOS, you should be very careful about the reporting window you use. Here's why...

Have you ever struggled with lead quality when running Facebook Lead Ads? You can change that by optimizing for Conversion Leads. That way, Facebook will show your ads to people most likely to convert into a sale AFTER the lead. …

The Conversions API, used with the Facebook pixel, can provide a fuller picture of conversions. Here's my quick explanation of what the Conversions API is, how it helps, and why you need it.

I've learned the importance of goal-setting and planning, and I'm going big for 2022. Here's a collection of my goals for the upcoming year, and how I plan to accomplish them.

Have you ever noticed a strange, seemingly coincidental spike in traffic immediately after you publish a Facebook ad? It's no coincidence. That spike is due to ad review bots.

Do you suspect that Facebook is underreporting your results? It's possible, whether it be due to iOS 14+ or the shortened 7-day click attribution window. There is something you can do to increase your confidence in the full impact of …

I admit it, I'm obsessed with Reach optimization. I always have been. It doesn't mean that I don't optimize for conversions or target broader audiences, too, but I love the creative things that I can do with it -- and …

I've been using Google Tag Manager to manage my Facebook pixel for the last year or two, and I wish I would've started doing it sooner. This Shot explains why.

A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution may be optimizing for non-prioritized events.

I have a saved report in my Ads Manager for "The Good Stuff" -- the metrics that matter most to me. These are those 30 metrics. What metrics are in your saved report?

In this Pubcast, I talk about the realization of the mistakes I've made and seeing the impact of some of my decisions (some I don't regret, some I do) reflected now. And then how energized I am with a plan …

Website custom audiences may become smaller and less effective with time due to iOS 14 and opt-outs. But there are so many targeting options Facebook could provide that wouldn't be impacted. And they'd be awesome.

Advertisers during this time of year need to understand that their conversion rates can remain the same as what they've been all year, but Cost Per Conversion may increase drastically. That's due largely to seasonality, competition, and the impact on …

My most common answer to people who ask about the quality of metrics and whether a result is good or bad is "It Depends." There are so many factors that create the context to properly evaluate performance.

If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They only care that the event happened. But, you can change actually force Facebook to optimize for quality traffic.

If you're targeting and optimizing properly, you don't even need to optimize for a purchase or promote content that sells a product. You'll reach the right people who want to purchase.

When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowest cost. That's not always a good thing.

In a special Thanksgiving-ish episode, Jon sits down with John Robinson to reflect on the year, the struggles, the inspiration, and planning for good.

Whether you are celebrating Thanksgiving in the US or not, it's a good time to think about gratitude. Who and what are you grateful for? Who are the people who have made what you do possible, who make your life …

Back in 2013 - 14, The Pubcast was a huge part of my business. Somewhere along the line, that changed. But for a few reasons, I wanted to take another shot at it. But it can't be a weak attempt. …

On October 22nd, I created a campaign that was meant to reward and incentivize engagement with my website. We're reaching the end of it now, and I wanted to provide an update on what I've seen and what I've learned …

A couple of weeks ago, I started an experiment where I wanted to see if I could create a campaign that could reach most of my Facebook followers. I was curious how long it would take, how much it would …

I'll admit it: I have a problem when it comes to an obsession with numbers. Especially when I've recently launched a campaign. Check. Refresh. Come back. Refresh again. Am I the only one?

I know that well-meaning advertisers can get ads rejected and get ad accounts shut down for seemingly no reason. This message is not for you. Make sure to subscribe so you'll be notified of future episodes!