Episodes

If you advertise for clients, you surely need to get approval on ad creative before ads can go live. There are two primary ways to do this.

Back in 2021, the Attribution Setting was born. This new unified setting took the place of the Conversion Window and Attribution Window from the pre-iOS world. This works differently than it did before, and it's important to understand how this impacts your advertising.

We know that website custom audiences will shrink due to iOS opt-outs. What we don't know, because Facebook never makes it clear, is to what extent this is the case. Not to mention, they never address specific scenarios that could create loopholes or confusion related to these opt-outs.

Most advertisers understand the importance of domain verification since the rollout of iOS 14+ changes in 2021. But there is actually another reason to claim ownership of your website beyond the benefits of configuring your web events.

Oh, this was fun. In this episode of The Pubcast, I take a trip down memory lane and remember some of the things that you may have forgotten about Facebook, Facebook marketing, and Facebook ads from as long as a decade ago. Remember That??

If you've spent any time in Events Manager, you've surely received notifications from Facebook related to unrecognized domains sending events from your pixel. You can control this using a setting called Traffic Permissions.

If you've run any video ads at all, you're undoubtedly familiar with auto-play. This can be good and bad, but it ultimately complicates reporting. You're going to get a whole lot of video plays, but you lose some context on the quality of those views. You can get this back with Breakdowns by Action, which allow you to separate actions with sound on and off as well as from auto-play or clicked-to-play.

Advanced Matching is a little thing that can provide incremental improvements to your conversion attribution, optimization, and targeting. Here's what you need to know...

Automatic Events can help you set up those pesky standard events automatically (hence the name) without code. Here's how to turn them on...

Facebook has started rolling out custom formatting for ad reports, and it could be super helpful. Here's how to find out whether you have it, how it might be used, and my one big issue with it.

The ad auction is what determines who sees an ad. How do you win an auction? Your ad needs to have the highest total score, which is based on three different factors. Let's discuss...

On November 10, I published a podcast episode. I had no idea what I was starting. I'd end up going on a streak of publishing a new episode every day for 100 days (and counting). It's kinda crazy. In this episode, I crack a bottle of red and talk about how I organized myself to do this, the different methods of tracking, how it's impacted my content development strategy, and where it's going next.

Some advertisers have seen the Advantage Plus campaign creation method when setting up a conversions campaign in Ads Manager. It's actually been rolling out very slowly for the past several months. Is this a big deal? Does it offer significant benefits? Let's break down what we know...

The big spenders can make the most impact, but that doesn't mean that you can't drive results on a budget. But, with those restrictions, you can't follow the same rules. You should have three priorities for how you spend that budget...

The Pixel Event Setup Tool is a great concept. Add standard events to your website without the need for code. Unfortunately, it remains as flawed and limited today as the day it was released a few years ago. That doesn't make it completely worthless, though. Here are a few cases you should use it.

One of the primary ways that you can create a website custom audience is based on specific page or website. There are actually several different ways I use this within my advertising strategy.

Custom Conversions have a very specific purpose for Facebook ads reporting and optimization. Here, I provide an explanation of the three primary ways that I use them.

The Facebook Pixel Helper is an extension for the Chrome browser. It's a great, and free, tool for advertisers. Here, I lay out ways that you might use it.

View-through conversions have always been a thing. But changes during the past year have made them problematic. Let me explain what I was doing, what I found, my theory, and what I think Facebook should do related to view-through attribution.

Do you understand how custom conversions are different from standard and custom events and how you might use them? Let's clear up any confusion...

Have you ever run into a situation where Facebook isn't providing metric totals for conversions even though the rows above have data? This isn't a bug, there's a reason for it. Here's the explanation...

Businesses who haven't been able to verify their domains because their pixel was on a third-party website may have a solution due to Partner Level Configurations. This is a big deal!

If you use standard or custom events, you should also be sending parameters that provide more details about an action. Parameters are what provide granularity and power in reporting and targeting. Here's how they work...

Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about what they are, when they might happen, and why they've been controversial.