Episodes
PUBCAST: 10 Years Later (Year 3)
During the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speaking. This is that story...
PUBCAST: 10 Years Later (Year 2)
To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respect. I wrote 277 blog posts this year, finding a niche in advanced Facebook …
PUBCAST: 10 Years Later (Months 8-12)
In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I published 134 posts during that stretch). While I had yet to create a product, I explore my …
PUBCAST: 10 Years Later (Months 2-7)
This episode is the third in a series that explores how Jon's business came to be, through the ups and downs. It all began 10 years ago, following a layoff. In this episode, Jon talks about one of the most …
PUBCAST: 10 Years Later (The First Month)
This is the second in a series where Jon reflects on building his business, 10 years later. In this episode, Jon goes through what he did during the first month after he was laid off. He started a website... And …
PUBCAST: 10 Years Later (The First 10 Days)
Jon recently celebrated 10 years since he was laid off (for the second time). While his business wasn't technically born on that day, he hasn't collected a paycheck from an employer since then. In this episode, he reflects on what …
PUBCAST: Enforcement of iOS 14 Changes for Facebook Advertisers Begins
The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode. Read my blog post on this here: Here are some links to ways I can help:
PUBCAST: How to Share Facebook Custom Conversions
You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 and Aggregated Event Measurement. How custom conversions are shared will depend first on how …
PUBCAST: How to Prepare Facebook Ads Clients for iOS 14
Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better results than they received last year. It's your job to prepare them. Read my blog post on this here: …
PUBCAST: These Ads SUCK!
The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ads. Forget the impact on advertisers and Facebook's bottom line for a second. How …
PUBCAST: Don't Freak Out!
A LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this together... If you'd like to learn more about how to prepare for iOS 14, sign up …
PUBCAST: 8-Event Limit and Domain Verification Scenarios
Facebook's made several changes to advertising lately related to iOS 14. The changes most likely to impact businesses is the 8-event limit and domain verification. Jon walks through how this impacts different types of businesses. If you'd like to...
PUBCAST: Coffee, Meditation, Run, Read
These four things have become a new part of Jon's EVERYDAY routine. But, don't get lost in what these four things are. Think more about what categories they fall into. Coffee (CREATE/HOBBY) Meditation (MENTAL HEALTH) Run (PHYSICAL HEALTH) Read...
PUBCAST: Unable to Verify Domain to Configure Web Events
If you are a Facebook advertiser who sells products on a third-party website, you may be panicking right now. Jon walks you through why and what to do in the meantime. If you'd like to learn more about how to …
PUBCAST: “This event hasn’t been set up on any of your domains”
In this episode, Jon talks about an error you may be seeing in Ads Manager and how it's related to iOS 14. He then walks through the 8-event limit, how to set it up, and what you need to know. …
PUBCAST: Facebook Ads Targeting Audiences and iOS 14
In this episode, Jon breaks down how Facebook ad targeting could be impacted due to the iOS 14 updates. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at .
PUBCAST: Facebook Ads Attribution and iOS 14
In this episode, Jon breaks down how Facebook is adjusting Facebook ads attribution in response to iOS 14 and how it will impact your results. If you'd like to learn more about how to prepare for iOS 14, sign up …
PUBCAST: Explaining iOS 14 to a 12-year-old
In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest …
20 Factors: General Approach and Fixes
The factors that impact Facebook advertising results
20 Factors: 17-20 (Minimal Control)
The factors that impact Facebook advertising results
20 Factors: 16. Purchase Intent
The factors that impact Facebook advertising results
20 Factors: 15. Sample Size
The factors that impact Facebook advertising results
20 Factors: 14. Email List
The factors that impact Facebook advertising results
20 Factors: 13. Website Performance
The factors that impact Facebook advertising results