Episodes

I love using Reach Optimization with Frequency Capping. But something you should be aware of is that Facebook doesn't always maintain a strict cap. You can monitor and control this, to a point.

There's a big group of brands that advertise only during the holidays, and they're stopping now. Don't be one of these brands. This is the time -- outside of the holidays -- that you're most likely to get better results. And if you advertise all year, your efforts can help make your advertising more effective once you get to the holidays.

What frequency is too high? Can frequency be too low? How should you manage it? We explore in today's Shot...

If you've run Facebook ads, you've undoubtedly run into the Learning Phase before. Let's talk about what it is and how you should approach it.

In this Shot, you'll get a better understanding of the differences between Clicks (All), Link Clicks, Outbound Clicks, and Landing Page Views. Not all clicks are the same!

If your focus is on Return on Ad Spend over volume, you should consider using the Minimum ROAS bid strategy when optimizing for volume. Here's how, and some things to consider.

"If you build it, they will come" doesn't work. You need to be on multiple channels. And what you do on those channels needs to work in unison. In this episode, I talk about what I'm doing and how you can apply it to your own strategy.

We've all been there. Your Facebook ad is stuck in review. You're up against a deadline. What do you do? There are four steps that you can take.

If you haven't already, you need to get your business verified. Don't wait until Facebook requires it. Here's why and how you'll do it.

Do you know when to use the Cost Cap bid strategy? Let's talk through what it's for, how it works, and an example of how you might use it.

Facebook has a buried feature that allows you to Optimize Text Per Person. It's not the Multiple Text Options or Dynamic Creative. This is different. Here's what it is and how it can be used...

All placements are different. Requirements are different. Performance and costs are different. Should you use automatic placements (which Facebook recommends), or manual placements? And if you use manual placements, which ones? Let's explore...

If you've received a warning from Facebook that one or more of your ad accounts is in violation of Item 5 of "Things You Should Know" in Facebook advertising policies, you're not alone. Here's what that means and what you should do about it.

There are nine things that I do that, by themselves, may not move the needle. But, together, they make for a comprehensive strategy to help drive growth of my podcast. I walk through those steps here...

Auction Overlap can lead to poorly performing ads. Here, explain why, how you can detect Auction Overlap, and what you should do about it.

Not to be confused with Targeting Expansion, Lookalike Expansion could also take some guesswork out of Lookalike Audience creation -- assuming it works as Facebook says. Listen for details on how it works, how you might use it, and how it's different from Targeting Expansion.

How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefit. Here's an explanation of why, along with some problems.

Do you turn Campaign Budget Optimization on when you advertise on Facebook? Here's what you need to know about how it works and some things to consider.

As we know, the pixel will become less and less effective due to iOS 14 and browser restrictions. It doesn't mean you should stop sending people to your website -- that's crazy! -- but you should be taking advantage of the audiences that aren't impacted.

A bit of a diversion from your typical Facebook ads or business tip, here's my Christmas message to you...

If you are a proud member of the Hustle Culture, this message is not for you. Otherwise, this is my story, how it impacted my outlook on Hustle Culture, and how you can start constructing your ideal lifestyle.

Now, more than ever before, you should include Facebook lead ads as part of your strategy. Here's why...

Do you use URL parameters with the links you promote in your Facebook ads? You should! They can help uncover conversions that Ads Manager can't, which may completely change your impression of the ad.

It's important that you pick a client who sets you up for success. A client who puts you into a position to succeed before you start. And a client who will trust you to do your job. The wrong client can set you up for failure.