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Episodes

May 12, 2021

PUBCAST: Enforcement of iOS 14 Changes for Facebook Advertisers Begins

The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode. Read my blog post on this here: Here are some links to ways I can help:

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March 11, 2021

PUBCAST: How to Share Facebook Custom Conversions

You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 and Aggregated Event Measurement. How custom conversions are shared will depend first on how they are created. Read my...

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March 5, 2021

PUBCAST: How to Prepare Facebook Ads Clients for iOS 14

Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better results than they received last year. It's your job to prepare them. Read my blog post on this here: If you'd like to...

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Feb. 26, 2021

PUBCAST: These Ads SUCK!

The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ads. Forget the impact on advertisers and Facebook's bottom line for a second. How will users react?...

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Feb. 24, 2021

PUBCAST: Don't Freak Out!

A LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this together... If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at .

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Feb. 22, 2021

PUBCAST: 8-Event Limit and Domain Verification Scenarios

Facebook's made several changes to advertising lately related to iOS 14. The changes most likely to impact businesses is the 8-event limit and domain verification. Jon walks through how this impacts different types of businesses. If you'd like to...

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Feb. 8, 2021

PUBCAST: Coffee, Meditation, Run, Read

These four things have become a new part of Jon's EVERYDAY routine. But, don't get lost in what these four things are. Think more about what categories they fall into. Coffee (CREATE/HOBBY) Meditation (MENTAL HEALTH) Run (PHYSICAL HEALTH) Read...

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Feb. 5, 2021

PUBCAST: Unable to Verify Domain to Configure Web Events

If you are a Facebook advertiser who sells products on a third-party website, you may be panicking right now. Jon walks you through why and what to do in the meantime. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's...

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Feb. 4, 2021

PUBCAST: “This event hasn’t been set up on any of your domains”

In this episode, Jon talks about an error you may be seeing in Ads Manager and how it's related to iOS 14. He then walks through the 8-event limit, how to set it up, and what you need to know. If you'd like to learn more about how to prepare for iOS...

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Feb. 2, 2021

PUBCAST: Facebook Ads Targeting Audiences and iOS 14

In this episode, Jon breaks down how Facebook ad targeting could be impacted due to the iOS 14 updates. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at .

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Feb. 1, 2021

PUBCAST: Facebook Ads Attribution and iOS 14

In this episode, Jon breaks down how Facebook is adjusting Facebook ads attribution in response to iOS 14 and how it will impact your results. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at .

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Jan. 29, 2021

PUBCAST: Explaining iOS 14 to a 12-year-old

In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at .

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Oct. 4, 2020

20 Factors: General Approach and Fixes

The factors that impact Facebook advertising results

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Oct. 3, 2020

20 Factors: 17-20 (Minimal Control)

The factors that impact Facebook advertising results

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Oct. 2, 2020

20 Factors: 16. Purchase Intent

The factors that impact Facebook advertising results

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Oct. 1, 2020

20 Factors: 15. Sample Size

The factors that impact Facebook advertising results

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Sept. 30, 2020

20 Factors: 14. Email List

The factors that impact Facebook advertising results

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Sept. 29, 2020

20 Factors: 13. Website Performance

The factors that impact Facebook advertising results

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Sept. 28, 2020

20 Factors: 12. Facebook Pixel and Events

The factors that impact Facebook advertising results

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Sept. 27, 2020

20 Factors: 11. Website Traffic

The factors that impact Facebook advertising results

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Sept. 26, 2020

20 Factors: 10. Budget

The factors that impact Facebook advertising results

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Sept. 25, 2020

PUBCAST: Text in Ad Images Rule is Dead

The text in ad images rule is dead... So, now what?? Today's Pubcast absorbs the latest news, takes a step back, and analyzes where we've been and what to do now. Read the related blog post at .

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Sept. 25, 2020

20 Factors: 9. Landing Page

The factors that impact Facebook advertising results

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Sept. 24, 2020

20 Factors: 8. Targeting

The factors that impact Facebook advertising results

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