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Episodes

Sept. 19, 2020

20 Factors: 3. Ad Format

The factors that impact Facebook advertising results

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Sept. 18, 2020

20 Factors: 2. Creative

The factors that impact Facebook advertising results

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Sept. 17, 2020

20 Factors: 1. Copy

The factors that impact Facebook advertising results

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Sept. 16, 2020

20 Factors: Introduction

The factors that impact Facebook advertising results

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Sept. 15, 2020

Facebook Pixel Basics: 5. Installation of the Pixel

The pixel won't work for you if you don't have it installed properly on your website. This is an introduction to the things to think about when adding the base pixel code. To get access to the free Facebook Pixel Basics video series -- or the entire...

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Sept. 15, 2020

Facebook Pixel Basics: 4. The Facebook Pixel and Targeting

Targeting may be the most important factor related to the success or failure of your ads. If you're not using the pixel, you lose out on extensive options that are leaving you hamstrung as an advertiser. To get access to the free Facebook Pixel Basics...

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Sept. 15, 2020

Facebook Pixel Basics: 3. The Facebook Pixel and Optimization

A big part of what makes Facebook advertising so effective is optimization. Facebook shows your ads to people most likely to perform a desired action, limiting waste. Without the pixel, you can't optimize for some critical actions. To get access to...

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Sept. 15, 2020

Facebook Pixel Basics: 2. The Facebook Pixel and Tracking

The Facebook pixel is critical to the tracking of conversions and visits to your website -- particularly for, but not limited to, your advertising. To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel...

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Sept. 15, 2020

Facebook Pixel Basics: 1. What is the Facebook Pixel?

As we explore the Facebook pixel, let's start from the beginning. Why is the pixel important? To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to .

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Nov. 7, 2019

An Evolution: Will They Pay For It? (Solopreneur Project)

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to .

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Nov. 6, 2019

The Permission (Solopreneur Project)

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to .

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Nov. 5, 2019

The Hustle Fallacy (Solopreneur Project)

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to .

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Nov. 4, 2019

Evergreen vs. Nevergreen (Solopreneur Project)

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to .

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Nov. 1, 2019

Create a Routine (Solopreneur Project)

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to .

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Oct. 29, 2019

Something You Own (Solopreneur Project)

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to .

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Oct. 29, 2019

Following the Crowd (Solopreneur Project)

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to .

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Oct. 29, 2019

Establish Your Core Values (Solopreneur Project)

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to .

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Oct. 29, 2019

The Freedom to Say "NO" (Solopreneur Project)

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to .

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Oct. 29, 2019

"Does It Energize You?" (Solopreneur Project)

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to .

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Oct. 29, 2019

Create without Judgment (Solopreneur Project)

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to .

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Oct. 29, 2019

My Big Why (Solopreneur Project)

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to .

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Feb. 25, 2019

PUBCAST: The Fundamentals of Facebook Advertising

In this special 90-minute Pubcast, Jon shares an audio version of his webinar that focuses on the 7 fundamentals of Facebook advertising. This episode includes about 70 minutes of content and another 15-20 minutes of questions answered. Cheers!

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Dec. 20, 2018

PUBCAST: Final Jon and John?

In the final Pubcast of 2018, Jon contemplates plans for the new year, and what could be the final Jon and John.

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Dec. 20, 2018

PUBCAST: Your Branding Story

Jon and John Robinson discuss the branding story for your business. In between, Jon admits an embarrassing, but relevant, story about his contact.

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