Episodes
54
Feb. 27, 2014
PUBCAST: Geek Out With Andrew Foxwell on Facebook Ads
This episode was broken down into the following sections: WhatsApp Acquisition The Value of Facebook Ads The Power of Website Custom Audiences Using Facebook Ad Reports [Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"] Thanks to my friend...
53
Feb. 21, 2014
PUBCAST: Making the Shift with Facebook Ads
Facebook Fraud Response: Are Facebook Ads a Waste of Money? The Death of Facebook Interest Targeting: Shifting Budget Priorities WCA Lookalike: Target Facebook Users Similar to Website Visitors Creating...
52
Feb. 18, 2014
The Death of Facebook Interest Targeting: Shifting Budget Priorities
This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-ads-interest-targeting/
51
Feb. 13, 2014
PUBCAST: Blogging Tips to Success & Facebook's Call to Action Buttons
FACEBOOK CALL TO ACTION BUTTONS What they are Why it’s a big deal Creating for ads Creating for organic posts How to use BLOGGING TIPS TO SUCCESS Reflection… TIPS
50
Feb. 12, 2014
WCA Lookalike: Target Facebook Users Similar to Website Visitors
This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-wca-lookalike-audiences/
49
Feb. 12, 2014
Facebook Fraud Response: Are Facebook Ads a Waste of Money?
Audio Version of the Blog Post
48
Feb. 7, 2014
PUBCAST: Experimenting with Facebook Website Custom Audiences (And a Celebratory Beer)
SME Top 10 - Grateful. Thanks to SME, the judges and YOU! - Congrats to the others on the list as well as those who didn’t make it. Use it as motivation! - 300k page views in January - Diversifying into blog coaching? But how? - How does this change...
47
Jan. 31, 2014
PUBCAST: Website User Custom Audience - HUGE News!
Topics: Website User Custom Audience (HUGE!) Why you shouldn’t build a business entirely through Facebook You’re more than a marketer Continuing to build my business Sign up for my weekly mini-webinar Website Custom...
46
Jan. 24, 2014
PUBCAST: Time Management, Networking Tips, and Successful Business Strategies with NYT Best Selling Author Chris Brogan
Chris Brogan: Owner Magazine (Publisher) Human Business Works (CEO/President) Keynote Speaker Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google New York Times bestselling author of six books (The Impact Equation, Trust Agents w/...
45
Jan. 16, 2014
PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB Marketing Ruins Ad Targeting + 6 Ad Changes
Is Facebook Organic Reach under reported? My reported bug: Clarification from Facebook about Total/Organic/Paid Reach on help center: About my controlled test Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting *...
Jan. 10, 2014
PUBCAST: 14 Goals You Should Implement in 2014
COACHING - LAS VEGAS NMX REFLECTING ON 2+ YEARS GOALS FOR 2014 1. Share More Frequently 2. Establish a Facebook Sales Funnel 3. Target email subscribers with link shares 4. Retarget...
44
Dec. 20, 2013
PUBCAST: Closing Out The Year in Style
My last episode of 2013! Pull up a barstool... - New Infographic - - Final Word on Reach - EdgeRank Checker post - 12.6% reach in September - Now 7.7% - About 3/4 of brands impacted. Some Crushed - Those crushed typically only sent links to their own...
43
Dec. 13, 2013
PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad Whittman
Pull up a barstool! Here’s this week’s show notes: REACH - Story in AdAge TWITTER - Unreasonable Expectations REACHING WITHOUT ENGAGEMENT - Companies treat social media like billboards MARKETERS...
42
Dec. 4, 2013
PUBCAST: How I turned $230 into $1000+ using a FB Offer, FB Link Algorithm Changes, & why I did a 180 with Auto-Play Video
Pull up a barstool! Here are this week’s show notes: · Speaking at the Inside Social Marketing conference in NY 12/4/13 o Social Media Metrics: What Does it all Mean? § Measuring ROI ...
41
Nov. 22, 2013
PUBCAST: Advanced Facebook Advertising with Andrew Foxwell
Pull up a bar stool! Here's this week's show notes: - Sidebar vs. News Feed vs. Mobile: - Most advertising goes into mobile focus - FBX - Why Andrew doesn't recommend ever using a lifetime budget - What number Andrew recommends is the highest...
40
Nov. 7, 2013
PUBCAST: Being in Business for 2 Years: A Retrospective & Why Advertising on Facebook is Worth It
Pop a bottle! Here's this week's show notes: 2 Year Retrospective * Beginning to Now * First post: Why I started my Facebook Page. * Virtually no engagement the first month. * First year-plus, experienced some solid growth. * It wasn’t...
39
Nov. 1, 2013
PUBCAST: New Custom Audience Features: Is it Ethical? Learn 5 Creative Uses for it and 5 Important Metrics to Follow
Pull up a barstool! Here's this week's show notes: FB Marketing Advanced University: Insights •Multiple sections of lessons, from beginner to advanced •Completely self-serve — Learn at your pace! •Written lessons •Video lessons ...
38
Oct. 25, 2013
PUBCAST: New Insights Training Course, New Website Retargeting Feature and the Importance of Recharging to Reduce Stress
Pull up a barstool! Here’s this week’s show notes: * Why no guests for now * Featured Fan Segment - Featured Fan #1: Barry Tubwell - Q: Paid Post (CPM or oCPM) - Promoting a Product (CPM or oCPM) - Featured Fan #2: Cathy - Q: New client...
37
Oct. 18, 2013
PUBCAST: If Mark Zuckerberg Could Grant Me 3 Facebook Wishes & New Changes w/Custom Audiences & Exports
Pull up a barstool! Here’s this week’s show notes: 11) New Featured User Question Segment -If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes... - Premium Support (live chat) - Better interface...
36
Oct. 11, 2013
PUBCAST: Latest FB Changes: Ad Flow, Objectives & Insights. Join the new Pubcast Featured Fan segment!
Show Notes for this week’s Pubcast: Become a Featured Fan on the Pubcast! Click - Subscribe via iTunes - Review the Pubcast - Leave a question Transition to Infusionsoft - I need a VA with Infusionsoft experience! -...
35
Oct. 4, 2013
PUBCAST: News Feed Ads Strategies, New Graph Search Changes and Facebook's Life Cycle with Blake Jamieson
Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with social media consultant, surfer and author Blake Jamieson to discuss the latest news and strategies for Facebook marketing: Here are a few things they covered… His...
34
Sept. 26, 2013
PUBCAST: Using Facebook Hashtags and Optimizing Image Sizes for Shares and Traffic with Chad Wittman
Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with one of his favorite guests, Chad Wittman to discuss the latest news and strategies for Facebook marketing: But first, they had to discuss a little NFL and the Green...
33
Sept. 20, 2013
PUBCAST: Special Interview with JJ Loomer, CEO of JJ Loomer Wizibido - also, 4 Steps to Growth and Contests
Pull up a barstool! On this week’s episode of the Pubcast, Jon sits down for a very special interview with JJ Loomer, CEO of JJ Loomer Wizibido, discussing how he went from no job to owning a business and having clients the next day. Pop a juice...
32
Sept. 11, 2013
PUBCAST: Measuring Facebook Ad Success: Stop Wasting Time on These Silly Stats!
Pull up a barstool! On this week's Pubcast, Jon goes solo and shares with you the most important Facebook news of the week as well as his strategies and tips for effective Facebook sales funnels and measuring ad success. Check out some of the topics...