PUBCAST: Experimenting with Facebook Website Custom Audiences (And a Celebratory Beer)

SME Top 10

- Grateful. Thanks to SME, the judges and YOU!

- Congrats to the others on the list as well as those who didn’t make it. Use it as motivation!

- 300k page views in January

- Diversifying into blog coaching? But how?

- How does this change things? Does it at all?

IMPACT OF WCA

- Cut CPL in half

- Strategies

- Build Likes

- Drive Traffic

- Increase sales

IMPORTANCE OF EMAIL LIST

MONTHLY REACH AND FREQUENCY DISTRIBUTION

15 posts in January that reached (TOTAL) 1200 - 1999 people

- out of 32k - 36k fans

- 3.75% - 5.5%

Daily Total Reach Totals

- All between 10k - 35k

28 Days Organic Reach

- 102,073

28 Days Total Reach

- 695,223

Frequency Distribution