Welcome to The Pubcast with Jon Loomer!
Dec. 28, 2021

PUBCAST SHOT: Understanding Targeting Expansion

PUBCAST SHOT: Understanding Targeting Expansion

How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefit. Here's an explanation of why, along with some problems.


How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefit. Here's an explanation of why, along with some problems.