Welcome to The Pubcast with Jon Loomer!
Dec. 28, 2021
PUBCAST SHOT: Understanding Targeting Expansion
How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefit. Here's an explanation of why, along with some problems.
How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefit. Here's an explanation of why, along with some problems.
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