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The Pubcast with Jon Loomer
The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
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Jan. 8, 2022

PUBCAST SHOT: How to Use the Minimum ROAS Bid Strategy

PUBCAST SHOT: How to Use the Minimum ROAS Bid Strategy
Apple Podcasts Spotify Audible
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Season 10

If your focus is on Return on Ad Spend over volume, you should consider using the Minimum ROAS bid strategy when optimizing for volume. Here's how, and some things to consider.

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