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The Pubcast with Jon Loomer
The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
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Feb. 6, 2022

PUBCAST SHOT: How to Create Custom Metrics in Ads Manager

PUBCAST SHOT: How to Create Custom Metrics in Ads Manager
Apple Podcasts Spotify Audible
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Season 10

Maybe you use your own formulas to determine the performance of your Facebook ads. You can actually use these formulas to create custom metrics that can be added as columns to your reports. Here's how!

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