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The Pubcast with Jon Loomer
The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
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Feb. 3, 2022

PUBCAST SHOT: Facebook Needs an Ads Optimization Option for Content Creators

PUBCAST SHOT: Facebook Needs an Ads Optimization Option for Content Creators

Facebook ads optimization is seriously lacking for content creators -- specifically for bloggers. Optimizing for Link Clicks or Landing Page Views doesn't cut it because Facebook doesn't care about the quality of those actions. Content creators do! Here's what Facebook should do...

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