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The Pubcast with Jon Loomer
The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
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Feb. 5, 2022

PUBCAST SHOT: Facebook Removed a Ton of Targeting, So Now What?

PUBCAST SHOT: Facebook Removed a Ton of Targeting, So Now What?
Back in November, Facebook announced that they'd be removing some Detailed Targeting options. Now that those options were removed in January, we now know they weren't messing around. They removed a TON of targeting options, including ones that came as a surprise. So, now what should you do?
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