Welcome to The Pubcast with Jon Loomer!
Aug. 2, 2022

Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers

Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers

If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably are. And I will be that it's related to the Audience Network Rewarded Video placement. Here, I walk through what ThruPlay...

If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably are. And I will be that it's related to the Audience Network Rewarded Video placement.

Here, I walk through what ThruPlay is, how I spotted a problem with my campaign, and the weaknesses of this placement and Facebook ads optimization in general.

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