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The Pubcast with Jon Loomer
The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
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Nov. 21, 2022

How to Run Ads for High Value Purchases

How to Run Ads for High Value Purchases
How to Run Ads for High Value Purchases
The Pubcast with Jon Loomer
How to Run Ads for High Value Purchases

You can have Facebook optimize for a high Return on Ad Spend rather than focusing on the volume of purchases. Here's how that works...

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