Welcome to The Pubcast with Jon Loomer!
May 25, 2023

How are Meta's Changes to Aggregated Event Measurement Possible?

How are Meta's Changes to Aggregated Event Measurement Possible?

Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!

Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!