Welcome to The Pubcast with Jon Loomer!

Season 10

March 8, 2022

PUBCAST SHOT: How to Share Ad Mockups with Clients

If you advertise for clients, you surely need to get approval on ad creative before ads can go live. There are two primary ways to do this.

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March 7, 2022

PUBCAST SHOT: Understanding the Attribution Setting

Back in 2021, the Attribution Setting was born. This new unified setting took the place of the Conversion Window and Attribution Window from the pre-iOS world. This works differently than it did before, and it's important to understand how this...

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March 6, 2022

PUBCAST SHOT: Shrinking Audiences and Remarketing

We know that website custom audiences will shrink due to iOS opt-outs. What we don't know, because Facebook never makes it clear, is to what extent this is the case. Not to mention, they never address specific scenarios that could …

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March 5, 2022

PUBCAST SHOT: Two Benefits of Domain Verification

Most advertisers understand the importance of domain verification since the rollout of iOS 14+ changes in 2021. But there is actually another reason to claim ownership of your website beyond the benefits of configuring your web events.

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March 4, 2022

PUBCAST: Remember That?

Oh, this was fun. In this episode of The Pubcast, I take a trip down memory lane and remember some of the things that you may have forgotten about Facebook, Facebook marketing, and Facebook ads from as long as a …

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March 3, 2022

PUBCAST SHOT: Block and Allow Lists for Use of Your Pixel

If you've spent any time in Events Manager, you've surely received notifications from Facebook related to unrecognized domains sending events from your pixel. You can control this using a setting called Traffic Permissions.

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March 2, 2022

PUBCAST SHOT: Video Breakdowns Provide Important Context

If you've run any video ads at all, you're undoubtedly familiar with auto-play. This can be good and bad, but it ultimately complicates reporting. You're going to get a whole lot of video plays, but you lose some context on …

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March 1, 2022

PUBCAST SHOT: What is Advanced Matching?

Advanced Matching is a little thing that can provide incremental improvements to your conversion attribution, optimization, and targeting. Here's what you need to know...

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Feb. 28, 2022

PUBCAST SHOT: What Are Automatic Events?

Automatic Events can help you set up those pesky standard events automatically (hence the name) without code. Here's how to turn them on...

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Feb. 27, 2022

PUBCAST SHOT: Conditional Formatting for Your Ad Reports

Facebook has started rolling out custom formatting for ad reports, and it could be super helpful. Here's how to find out whether you have it, how it might be used, and my one big issue with it.

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Feb. 26, 2022

PUBCAST SHOT: How the Ad Auction Works

The ad auction is what determines who sees an ad. How do you win an auction? Your ad needs to have the highest total score, which is based on three different factors. Let's discuss...

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Feb. 25, 2022

PUBCAST: 100 Days of Pubcasts

On November 10, I published a podcast episode. I had no idea what I was starting. I'd end up going on a streak of publishing a new episode every day for 100 days (and counting). It's kinda crazy. In this …

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Feb. 24, 2022

PUBCAST SHOT: What Is Advantage Plus?

Some advertisers have seen the Advantage Plus campaign creation method when setting up a conversions campaign in Ads Manager. It's actually been rolling out very slowly for the past several months. Is this a big deal? Does it offer significant...

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Feb. 23, 2022

PUBCAST SHOT: Facebook Ads On a Budget

The big spenders can make the most impact, but that doesn't mean that you can't drive results on a budget. But, with those restrictions, you can't follow the same rules. You should have three priorities for how you spend that …

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Feb. 22, 2022

PUBCAST SHOT: Should You Use the Pixel Event Setup Tool?

The Pixel Event Setup Tool is a great concept. Add standard events to your website without the need for code. Unfortunately, it remains as flawed and limited today as the day it was released a few years ago. That doesn't …

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Feb. 21, 2022

PUBCAST SHOT: How I Target Website Visitors by Specific Page

One of the primary ways that you can create a website custom audience is based on specific page or website. There are actually several different ways I use this within my advertising strategy.

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Feb. 20, 2022

PUBCAST SHOT: How I Use Custom Conversions

Custom Conversions have a very specific purpose for Facebook ads reporting and optimization. Here, I provide an explanation of the three primary ways that I use them.

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Feb. 19, 2022

PUBCAST SHOT: Using the Facebook Pixel Helper

The Facebook Pixel Helper is an extension for the Chrome browser. It's a great, and free, tool for advertisers. Here, I lay out ways that you might use it.

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Feb. 18, 2022

PUBCAST: The View-Through Conundrum

View-through conversions have always been a thing. But changes during the past year have made them problematic. Let me explain what I was doing, what I found, my theory, and what I think Facebook should do related to view-through attribution.

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Feb. 17, 2022

PUBCAST SHOT: The Role of Custom Conversions

Do you understand how custom conversions are different from standard and custom events and how you might use them? Let's clear up any confusion...

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Feb. 16, 2022

PUBCAST SHOT: Why Aren't Totals Appearing in Some Ads Manager Columns?

Have you ever run into a situation where Facebook isn't providing metric totals for conversions even though the rows above have data? This isn't a bug, there's a reason for it. Here's the explanation...

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Feb. 15, 2022

PUBCAST SHOT: Partner Level Integrations and Third-Party Domains

Businesses who haven't been able to verify their domains because their pixel was on a third-party website may have a solution due to Partner Level Configurations. This is a big deal!

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Feb. 14, 2022

PUBCAST SHOT: Understanding Event Parameters

If you use standard or custom events, you should also be sending parameters that provide more details about an action. Parameters are what provide granularity and power in reporting and targeting. Here's how they work...

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Feb. 13, 2022

PUBCAST SHOT: Exploring View-Through Conversions

Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about what they are, when they might happen, and why they've been controversial.

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Feb. 12, 2022

PUBCAST SHOT: Catalog Custom Audiences

You can now create custom audiences based on engagement with your product catalog. There are a couple of primary benefits to this over a typical website custom audience that should be useful for ecomm businesses.

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Feb. 11, 2022

PUBCAST: Could I Reach All of My Followers With an Ad? (The Final Rep…

Three months ago (on November 6, to be exact), I started an experiment. I wanted to see if I could reach all of my Facebook followers with a single ad. In this episode, I walk through what happened -- including …

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Feb. 10, 2022

PUBCAST SHOT: Ask These Basic Questions to Better Measure Success

If you're only looking at surface-level metrics to measure the success of your ads, you aren't doing your job. You need to dig deeper. Ask these basic questions to help define what success looks like and what your ultimate customer …

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Feb. 9, 2022

PUBCAST SHOT: Deduplication of Events

If you're using both browser events from your pixel and server events from the API, you are probably sending the same events for each. This way, the API may pick up some events that the browser pixel does not. Of …

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Feb. 8, 2022

PUBCAST SHOT: Website Custom Audiences I Use

While cold, broad targeting is becoming increasingly popular, I still find warm targeting to be incredibly effective and important. This is especially the case for content creators like me, who attract website visitors to engage with free content. I...

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Feb. 7, 2022

PUBCAST SHOT: Custom Events That I Use

Do you use custom web events to track, optimize for, and target actions that fall outside of standard events? I do! Here, I walk through the various events that fire on my website to help represent quality traffic, video engagement, …

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Feb. 6, 2022

PUBCAST SHOT: How to Create Custom Metrics in Ads Manager

Maybe you use your own formulas to determine the performance of your Facebook ads. You can actually use these formulas to create custom metrics that can be added as columns to your reports. Here's how!

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Feb. 5, 2022

PUBCAST SHOT: Facebook Removed a Ton of Targeting, So Now What?

Back in November, Facebook announced that they'd be removing some Detailed Targeting options. Now that those options were removed in January, we now know they weren't messing around. They removed a TON of targeting options, including ones that came as...

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Feb. 4, 2022

PUBCAST: Sprinkling, an Unfinished Facebook Ads Strategy

I've been experimenting with a new Facebook ads strategy that I'm really excited about. It remains unfinished as there are still things I'm trying to polish and fix. But, there's a specific need I'm trying to fill, and I can …

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Feb. 3, 2022

PUBCAST SHOT: Facebook Needs an Ads Optimization Option for Content C…

Facebook ads optimization is seriously lacking for content creators -- specifically for bloggers. Optimizing for Link Clicks or Landing Page Views doesn't cut it because Facebook doesn't care about the quality of those actions. Content creators do!...

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Feb. 2, 2022

PUBCAST SHOT: Facebook Ads and Non-Discrimination Compliance

Facebook is requiring advertisers to indicate that they have read and accepted terms related to non-discrimination, not only in regards to their advertising but on behalf of system users. If you don't, you won't be able to create ads.

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Feb. 1, 2022

PUBCAST SHOT: How to Check Quality of Traffic Campaign Results

Have you ever had results for a traffic campaign that seemed too good to be true? This is certainly possible, due to how optimization works. Here are some steps to take so that you can verify the quality of those …

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Jan. 31, 2022

PUBCAST SHOT: Use Automated Rules to Manage Auction Overlap

You may already manage Auction Overlap manually, but you can actually allow Facebook to manage this using Automated Rules. There are three ways that you can do this.

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Jan. 30, 2022

PUBCAST SHOT: Evergreen Campaigns

If you've been around me long enough, you've heard me talk about evergreen campaigns. These are campaigns that never go stale. They aren't magical, but it's all due to how they're set up that allows them to work this way.

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Jan. 29, 2022

PUBCAST SHOT: How Automated Rules Work

Automated Rules are a great tool to automate and simplify the ads management process that is otherwise manual. Let's walk through how these are set up and some things to consider.

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Jan. 28, 2022

PUBCAST: $1,500 for Quality Traffic and I Got WHAT??!!

This isn't your typical advertiser brag about too-good-to-be-true results. It may be the opposite. Consider it a cautionary tale about how you should look beyond surface-level results. About how you should establish expectations based on data and know...

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Jan. 27, 2022

PUBCAST SHOT: Text in Image Ads

Advertisers have been conditioned to believe that they shouldn't use text in ad images. The truth is that this rule was removed in September of 2020. No 20-percent rule. No scale. No throttling on images with more text. Use text …

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Jan. 26, 2022

PUBCAST SHOT: How to Measure Success with Instant Experience Metrics

If you run Instant Experience ads, make sure that you don't use the default metrics or saved reports. There are metrics specific to Instant Experience that are available if you customize columns. But a question: Why can't you create targeting...

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Jan. 25, 2022

PUBCAST SHOT: All About Page Engagement Custom Audiences

One of the classic ways to target people who have been exposed to you before is with Facebook Page Engagement Custom Audiences. Here, we talk about what they are, issues with them, and ways you might use them.

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Jan. 24, 2022

PUBCAST SHOT: How to Use Time on Website Custom Audiences

A useful targeting tool that anyone can use as long as you have the pixel set up on your website is the Time on Website Custom Audience. Here, I discuss what these are, how they work, and things you should …

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Jan. 23, 2022

PUBCAST SHOT: How Reach Optimization Works

You may know that I'm a big fan of Reach optimization. It's not magical, but it's a great tool for specific situations. Here, I explain how Reach optimization works, how you might use it, and examples of how I use …

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Jan. 22, 2022

PUBCAST SHOT: How Facebook Attribution Works

Attribution is how Facebook gives credit for a conversion to an ad. Advertisers are often confused regarding how this works, and it's also connected to why numbers don't line up with Google Analytics. Let's clear up this and other misconceptions.

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Jan. 21, 2022

PUBCAST: Results from Podcasting Every Day for 60 Days

It's episode 400! In this episode, I discuss the impact of my podcasting test 60 days after it started. Not only is it clear that this method can be applied to other platforms, but I fully plan on doing so …

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Jan. 20, 2022

PUBCAST SHOT: Edits that Trigger the Learning Phase

Facebook says that you will get your best results after exiting the Learning Phase. The problem is that if you make any "significant" edits after that point, your ad set will re-enter the Learning Phase. The great results you were …

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Jan. 19, 2022

PUBCAST SHOT: Breakdown by Time, Delivery, Action and More

One of my favorite features in Ads Manager is Breakdown, and it isn't utilized nearly enough by most advertisers. It easily allows you to segment results without having to segment the ad set targeting or placement itself.

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Jan. 18, 2022

PUBCAST SHOT: Ad Account Creation Limit

Have you ever tried to create a new ad account but ran into an error that you had reached your Ad Account Creation Maximum? Everyone has a limit, and here I discuss what goes into that limit, how you can …

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