Welcome to The Pubcast with Jon Loomer!

Season 9

Nov. 11, 2021

Pubcast Shot: How Have Ads Been Affected by iOS Changes?

Today's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run…

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Nov. 10, 2021

Pubcast Shot: Predictions for 2022

I was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short,…

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Nov. 4, 2021

PUBCAST: I Was Wrong About the Facebook Algorithm

I was wrong. While I felt Facebook's algorithm made sense initially YEARS AGO and had the potential to be used for good, I was wr…

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Oct. 29, 2021

Pubcast: Getting Drunk on Meta!

Ooooooh, baby! Big announcement today as the "Facebook" parent company name is now "Meta." Does it matter? What does it mean? Lis…

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Oct. 27, 2021

PUBCAST: "This Stuff Just Doesn't Matter"

This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted …

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Oct. 13, 2021

PUBCAST: The Problem with Facebook Ads Optimization

In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered…

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Oct. 7, 2021

PUBCAST: 10 Years Later (My Struggles)

As we continue to reflect on my first 10 years in business, it's important to acknowledge many of the struggles I've faced, parti…

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Sept. 16, 2021

PUBCAST: 10 Years Later (Year 3)

During the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speakin…

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Sept. 14, 2021

PUBCAST: 10 Years Later (Year 2)

To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respec…

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Sept. 9, 2021

PUBCAST: 10 Years Later (Months 8-12)

In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I pub…

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Sept. 3, 2021

PUBCAST: 10 Years Later (Months 2-7)

This episode is the third in a series that explores how Jon's business came to be, through the ups and downs. It all began 10 yea…

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Aug. 28, 2021

PUBCAST: 10 Years Later (The First Month)

This is the second in a series where Jon reflects on building his business, 10 years later. In this episode, Jon goes through wha…

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Aug. 20, 2021

PUBCAST: 10 Years Later (The First 10 Days)

Jon recently celebrated 10 years since he was laid off (for the second time). While his business wasn't technically born on that …

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May 12, 2021

PUBCAST: Enforcement of iOS 14 Changes for Facebook Advertisers Begins

The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode. Rea…

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March 11, 2021

PUBCAST: How to Share Facebook Custom Conversions

You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 …

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March 5, 2021

PUBCAST: How to Prepare Facebook Ads Clients for iOS 14

Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better…

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Feb. 26, 2021


The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, a…

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Feb. 24, 2021

PUBCAST: Don't Freak Out!

A LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this …

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Feb. 22, 2021

PUBCAST: 8-Event Limit and Domain Verification Scenarios

Facebook's made several changes to advertising lately related to iOS 14. The changes most likely to impact businesses is the 8-ev…

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Feb. 8, 2021

PUBCAST: Coffee, Meditation, Run, Read

These four things have become a new part of Jon's EVERYDAY routine. But, don't get lost in what these four things are. Think more…

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Feb. 5, 2021

PUBCAST: Unable to Verify Domain to Configure Web Events

If you are a Facebook advertiser who sells products on a third-party website, you may be panicking right now. Jon walks you throu…

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Feb. 4, 2021

PUBCAST: “This event hasn’t been set up on any of your domains”

In this episode, Jon talks about an error you may be seeing in Ads Manager and how it's related to iOS 14. He then walks through …

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Feb. 2, 2021

PUBCAST: Facebook Ads Targeting Audiences and iOS 14

In this episode, Jon breaks down how Facebook ad targeting could be impacted due to the iOS 14 updates. If you'd like to learn mo…

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Feb. 1, 2021

PUBCAST: Facebook Ads Attribution and iOS 14

In this episode, Jon breaks down how Facebook is adjusting Facebook ads attribution in response to iOS 14 and how it will impact …

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Jan. 29, 2021

PUBCAST: Explaining iOS 14 to a 12-year-old

In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms. If y…

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