Season 9
Pubcast Shot: How Have Ads Been Affected by iOS Changes?
Today's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run…
Pubcast Shot: Predictions for 2022
I was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short,…
PUBCAST: I Was Wrong About the Facebook Algorithm
I was wrong. While I felt Facebook's algorithm made sense initially YEARS AGO and had the potential to be used for good, I was wr…
Pubcast: Getting Drunk on Meta!
Ooooooh, baby! Big announcement today as the "Facebook" parent company name is now "Meta." Does it matter? What does it mean? Lis…
PUBCAST: "This Stuff Just Doesn't Matter"
This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted …
PUBCAST: The Problem with Facebook Ads Optimization
In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered…
PUBCAST: 10 Years Later (My Struggles)
As we continue to reflect on my first 10 years in business, it's important to acknowledge many of the struggles I've faced, parti…
PUBCAST: 10 Years Later (Year 3)
During the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speakin…
PUBCAST: 10 Years Later (Year 2)
To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respec…
PUBCAST: 10 Years Later (Months 8-12)
In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I pub…
PUBCAST: 10 Years Later (Months 2-7)
This episode is the third in a series that explores how Jon's business came to be, through the ups and downs. It all began 10 yea…
PUBCAST: 10 Years Later (The First Month)
This is the second in a series where Jon reflects on building his business, 10 years later. In this episode, Jon goes through wha…
PUBCAST: 10 Years Later (The First 10 Days)
Jon recently celebrated 10 years since he was laid off (for the second time). While his business wasn't technically born on that …
PUBCAST: Enforcement of iOS 14 Changes for Facebook Advertisers Begins
The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode. Rea…
PUBCAST: How to Share Facebook Custom Conversions
You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 …
PUBCAST: How to Prepare Facebook Ads Clients for iOS 14
Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better…
PUBCAST: These Ads SUCK!
The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, a…
PUBCAST: Don't Freak Out!
A LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this …
PUBCAST: 8-Event Limit and Domain Verification Scenarios
Facebook's made several changes to advertising lately related to iOS 14. The changes most likely to impact businesses is the 8-ev…
PUBCAST: Coffee, Meditation, Run, Read
These four things have become a new part of Jon's EVERYDAY routine. But, don't get lost in what these four things are. Think more…
PUBCAST: Unable to Verify Domain to Configure Web Events
If you are a Facebook advertiser who sells products on a third-party website, you may be panicking right now. Jon walks you throu…
PUBCAST: “This event hasn’t been set up on any of your domains”
In this episode, Jon talks about an error you may be seeing in Ads Manager and how it's related to iOS 14. He then walks through …
PUBCAST: Facebook Ads Targeting Audiences and iOS 14
In this episode, Jon breaks down how Facebook ad targeting could be impacted due to the iOS 14 updates. If you'd like to learn mo…
PUBCAST: Facebook Ads Attribution and iOS 14
In this episode, Jon breaks down how Facebook is adjusting Facebook ads attribution in response to iOS 14 and how it will impact …
PUBCAST: Explaining iOS 14 to a 12-year-old
In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms. If y…