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The Pubcast with Jon Loomer
The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
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Nov. 29, 2021

PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic

PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic
Apple Podcasts Spotify Audible
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Season 9

If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They only care that the event happened. But, you can change actually force Facebook to optimize for quality traffic.

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