Welcome to The Pubcast with Jon Loomer!
Nov. 29, 2021

PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic

PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic

If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They only care that the event happened. But, you can change actually force Facebook to optimize for quality traffic.

If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They only care that the event happened. But, you can change actually force Facebook to optimize for quality traffic.