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The Pubcast with Jon Loomer
The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
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Nov. 27, 2021

PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong

PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong
Apple Podcasts Spotify Audible
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Season 9

When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowest cost. That's not always a good thing.

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