Welcome to The Pubcast with Jon Loomer!
Nov. 27, 2021
PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong
When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowest cost. That's not always a good thing.
When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowest cost. That's not always a good thing.
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