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The Pubcast with Jon Loomer
The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
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Dec. 5, 2021

PUBCAST SHOT: Optimizing for Non-Prioritized Events

PUBCAST SHOT: Optimizing for Non-Prioritized Events
Apple Podcasts Spotify Audible
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Season 9

A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution may be optimizing for non-prioritized events.

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