Welcome to The Pubcast with Jon Loomer!
Dec. 5, 2021

PUBCAST SHOT: Optimizing for Non-Prioritized Events

PUBCAST SHOT: Optimizing for Non-Prioritized Events

A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution may be optimizing for non-prioritized events.


A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution may be optimizing for non-prioritized events.