Welcome to The Pubcast with Jon Loomer!
Dec. 5, 2021
PUBCAST SHOT: Optimizing for Non-Prioritized Events
A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution may be optimizing for non-prioritized events.
A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution may be optimizing for non-prioritized events.
Join more than 100,000 marketers and subscribe to my mailing list to keep pace in the world of Facebook advertising!
Recent Episodes
- When Life Gets in the Way
- Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms
- New Feature: Marketing Messages from Meta Business Suite
- A Rant About Building Your House on Rented Land
- Meta Needs Facebook Search Ads Based on Search Terms
- Meta Needs Lead Form Integration with Instant Experience Ads
- Meta Needs Breakdowns for Any Type of Audience Expansion
- Meta Needs an Impressions Shown Custom Audience
- Meta Needs Frequency Capping for More Optimization Options
- See all →