Nov. 23, 2022

Consider Pulling Back on Your Advertising

As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every brand. It's possible you should consider pulling back on ads by either lowering your budget or pausing for now.

Apple Podcasts podcast player badge
Spotify podcast player badge
Audible podcast player badge
Apple Podcasts podcast player iconSpotify podcast player iconAudible podcast player icon

As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every brand. It's possible you should consider pulling back on ads by either lowering your budget or pausing for now.