Do You Need Separate Ad Sets for Customer Personas?

Today's question is about testing different customer personas using the creative testing tool. Advertisers used to create separate ad sets for each persona with adjusted targeting, but that's outdated now. Jon explains why all customer personas can exist in one ad set, how Meta finds the right audience for each ad combination through creative diversification, and when splitting by persona actually makes sense versus when it's unnecessary complexity.

Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.