Does Worldwide Targeting Actually Work for Sales?

Today's question is about whether to split worldwide targeting into separate ad sets grouped by CPM when promoting a low-cost digital product on a $100 daily budget. That approach can help with lead campaigns, but purchases change the equation since Meta shouldn't waste budget on countries that don't convert. Jon explains why starting with a single ad set and monitoring the country breakdown makes more sense, how value rules can solve distribution problems without splitting your budget, and when you might need to narrow your targeting anyway.

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